In the Spirit of Service Not Self for Veterans, God and Country Taking Steps Toward the Future

In the Spirit of Service Not Self for Veterans, God and Country Our Vision By 2019, the American Legion Auxiliary’s million members will be making a difference for veterans and their families in every neighborhood.

In the Spirit of Service Not Self for Veterans, God and Country Membership Stats Where we’ve been and where we are now

In the Spirit of Service Not Self for Veterans, God and Country Survey says…. Primary reasons members don’t renew: –No personal contact –Unit disharmony –Being TREATED POORLY

In the Spirit of Service Not Self for Veterans, God and Country Ring… Ring… Ring… You volunteered to call one of the members who has not renewed. What will be your response to her excuse for not renewing? Share your ONE BEST response.

In the Spirit of Service Not Self for Veterans, God and Country Centennial Plan Goal 1: Attain a Million Members Goal 2: Create an Internal Culture of Goodwill Goal 3: Develop Leadership at All Levels Goal 4: Strengthen Departments and Units Goal 5: With The American Legion, Build Brand Loyalty

In the Spirit of Service Not Self for Veterans, God and Country Steps to Achieving a Million Members Engage to Retain Members Rejoin Former Members Attract New Members

In the Spirit of Service Not Self for Veterans, God and Country Attaining a Million Members The Auxiliary’s future depends on our ability to engage, communicate and develop positive relationships with diverse people. Attaining a million members is Goal 1 How can you help?

In the Spirit of Service Not Self for Veterans, God and Country The UNIT’s role in Growing Membership Challenge #1 List positive things you and your unit/department can do to attract and retain members by helping veteran and military families. Challenge #2 List some out-of- the-box ideas to ensure harmony and openness to new and different ideas and people…

In the Spirit of Service Not Self for Veterans, God and Country Recruiting – Advantages of Auxiliary Membership 95 proud years of service to veterans and the nation's communities personal gratification and rewards gained in voluntary service complimentary subscription to the Auxiliary's national magazine exclusive access to a wide variety of discount services, products, and services temporary, emergency financial assistance

In the Spirit of Service Not Self for Veterans, God and Country In this session we’ve… Identified excuses for non-renewal Practiced responses to the non-renewal excuses Listed suggestions to: –Engage to retain members –Rejoin former members –Attract new members –Ensure harmony and openness

In the Spirit of Service Not Self for Veterans, God and Country Resources Resources available at National Membership Plan of Action & How To sheets Elevator Speech How to Reach Target Groups Sample New Member Packet The American Legion Family Membership Brochure Unit Revitalization Guide Valued Member Survey Unit Handbook, also available through Emblem Sales Handouts supplementing this presentation

In the Spirit of Service Not Self for Veterans, God and Country “The achievements of an organization are the results of the combined effort of each individual” Vince Lombardi