Evolving Digital Subscription Models Moderator: Chris Dorbandt, Vice President, Consumer Marketing, Scientific American Panelists: Nina LaFrance, Senior.

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Presentation transcript:

Evolving Digital Subscription Models Moderator: Chris Dorbandt, Vice President, Consumer Marketing, Scientific American Panelists: Nina LaFrance, Senior Vice President, Consumer Marketing and Business Development, Forbes Media David Mack, Vice President, Marketing, America’s Test Kitchen

Digital Subscription Products Forbes “Enhanced From Print” iPad Edition –Stand-alone subscription 1 year/$29.99 or $2.99/month –Upgrade to add to iPad edition to print sub Subs paying higher than basic rate: no charge All others, $9.99/year – Renewal trigger If print sub has 13 issues or less remaining, prompts to renew with appropriate upgrade offer. Renewal and upgrade transactions occur at CDS (no share to Apple). –Coming Soon: Android and mobile EFP editions Stand-alone digital replica editions –Amazon Kindle –Barnes & Noble Nook –Google Play/Magazines –Zinio multi-platform app –Sony eReaders –Coming soon: more device & reading app editions

America’s Test Kitchen - Digital Subscription Products 20+ years CI magazine archives $34.95/yr basic price Entitlement – print subs and online members get $29.95/yr price 8+ years CC magazine + 5 Seasons CC TV archives $34.95/yr basic price Entitlement – print subs and online members get $29.95/yr price 13 Seasons ATK TV archives $29.95/yr basic price Entitlement – print subs and online members get $19.95/yr price 100+ in-depth, technique, and recipe specific courses Asynchronous No Entitlement Offered with or without instructor access $20-40/mo Cook’s Illustrated Magazine Digital Editions iPad (enhanced) – Adobe DPS Nook, Kindle Fire, Google Play, Zinio (replica) No Entitlement $19.99/yr or $1.99/mo subscription $6.99 single issues Cook’s Country Magazine Digital Editions iPad (enhanced) – Adobe DPS Nook, Kindle Fire, Google Play, Zinio (replica) No Entitlement $19.99/yr or $1.99/mo subscription $5.99 single issues

Scientific American – Digital Subscription Products Scientific American Site License Unlimited concurrent logins across IP range. Includes all Scientific American magazine content, Scientific American Mind issue content. Includes 4 years of rolling archival content. Pricing based on institution type and size Starting price: $350 per year Scientific American Digital Legacy PDF Print Replica Subscription Product 2 concurrent logins Includes 15 Years Archival Content Price: $39.95 Active print subscribers entitled to purchase for $20 Entitled to Tablet Edition for iPad since July Tablet Edition for iPad Print Replica enhanced with interactive features. $34.99 in iTunes App Store Entitlement: Free Access to print subscribers paying full price ($34.97) Subscribers who purchased their print subscriptions at discount rate may upgrade existing subscriptions through an advance renewal. Tablet entitlement then extended to remaining term on servicing subscription Print/Tablet Edition for iPad Bundle $34.97 US Tablet Edition access starts in real time irrespective of print start issue. Expire synched.