1. COMPETITIVE ANALYSIS, STRENGTHS, POSITIONING

2. Mag+ Adobe Yudu Twixl Publish88 Based on a Plugin for InDesign Based on the cloud Online enrichment tool Magazine Cloner Future Publishing Agency for bespoke app Competitor

3. AdobeMag+TwixlYuduPublish88 Magazine Cloner Future Publishin g Aquafada s iOS xxxx iPad xxx Google Play App xxxxxx Amazon App xxxxxx Kobo App x Windows 8 App Nook (ePib) x Kindle (KF8) x Web reader xx ePUB Fixed Layout xx ePUB Reflow reflow nook kindle fire WEB

4. AdobeMag+TwixlYuduAquafadas Slideshows Videos Action Bouton Scrollable layout Map HTML View Pop up tools HTML 5 Creation Tools Action de layers Pan & Zoom Animated Images Drag & Drop Image Comparison Read Aloud Galleryx Open a new document Comics Reader Sudoku Jigsaw slice Condition Draw Maze Liquid Layout x Statistique xx AVE Enrichment

5. Edition single $395 /month Edition Pro $495 /month Edition Enterprise Quotation $45 000 Only for iPad standalone app Adobe Business Model No analytics Creative Suite $74,99 /month Only for iPad standalone app No analytics No private app + download fee

6. Weekly 6000 downloads / month Monthly 1000 downloads / month Monthly 5000 downloads / month Daily 5000 downloads / month Adobe Download Fee + Subscripti on $60 000 + $5940 = $65 940 year One Download Fee + Subscription $5495 + $5940 = $11 435 year One Download Fee + Subscription $37 500 + $5940 = $43 440 year One Download Fee + Subscriptio n $60 000 + $5940 = $65 940 year One Aquafadas App License + 52 publication license $750 + $10 500 = $11 250 year One App License + 12 publication license $750 + $3250 = $4000 year One App License + 12 publication license $750 + $3250 = $4000 year One App License + unlimited publication license $750 + $20 000 = $20 750 year One Adobe Business Model

7. MonthlyWeeklyDaily Issues1252360 Downloads + 10 000 - Unlimited Cost for one device $399 / Month $ 4 788 / Year Cost for iOS + Android + Kindle devices $598 / Month $ 7 176 / Year iOS - S.D.K. $3499 / Month $ 41 988 / Year Aquafadas for one device $4000 / Year$11 250 / Year$20 750 / Year Mag+

8. TwixlUrban Airship Fixed fees Download fees Hosting Push Notifications Subscriptions Totals Y1Y2Y1Y2 Daily $7794,5$9353,4 1 Million FREE Push messages/month. $0.001 per additional Push message. $0.0025 per every Rich Push message. $7794,5$9353,4 Weekly $7794,5$9353,4 6000/Month = 600$ 1 Million FREE Push messages/month. $0.001 per additional Push message. $0.0025 per every Rich Push message. 6000/Month = 600$ $8994,5$10553,4 Monthly $7794,5$9353,4 1000/Month = 100$ 5000/Month = 500$ 1 Million FREE Push messages/month. $0.001 per additional Push message. $0.0025 per every Rich Push message. 1000/Month = 100$ 5000/Month = 500$ $7994.5 $8794.5 $9553.4 $10353.4 Twixl Aquafadas for one device $4000 / Year$11 250 / Year$20 750 / Year

9. Key Advantages Business Model You don’t have to pay per download You choose where you store your files You don’t have to buy notifications Easy access to Kobo

10. Different workflow available Key Advantages Complete Publishing System Your content can evolve: from enriched PDF to ePUB to app  Complete tool set: Motion Composer, Aquafadas Factory...

11. You have access to the most powerful and creative toolset Unique enrichments Unique solution for comic books Key Advantages

12. Get the most of your digital life