MEDIA PACK Q RAJAR

RADIO CLYDE GLASGOW & THE WEST Radio Clyde TSA Radio Clyde has greatest coverage of Glasgow and the West:- reaching from as far as Dunblane, Stirling Dunoon and Largs, to Irvine, Kilmarnock and East Ayrshire.

Source: RAJAR 2014 Q3 based on the Clyde TSA ^Total Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2 *Stations marked do not cover the entire Clyde TSA RADIO CLYDE CLYDE 1 The number one radio station for Glasgow & The West by a country mile. Clyde 1 plays ‘More Hit Music’ and is the home of Breakfast and Superscoreboard - the number one nightly phone-in for Scottish football fans. Clyde 1 has an integral role in the life of our listener with first class entertainment, up to date information, creativity and most importantly LOCALNESS. Clyde 2 Clyde 2 plays ‘The Greatest Hits’ across Glasgow and the West of Scotland. Led by Robin Galloway at Breakfast, Clyde 2 reflects the area for the over 40s with strong lifestyle content, news and information as well as local, national and international guests.

Clyde 1’s core audience is year olds, playing more hit music; bringing the biggest music events to Glasgow and providing unrivalled news & sports coverage and local information. Clyde 2’s core audience is year olds with an eclectic mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by. Clyde 1 is the market leading radio station in Glasgow and the West. Radio Clyde reaches out to more listeners in Glasgow and the West than any other commercial broadcasting company. Listeners to Radio Clyde are tuning-in on average for 8.5 hours across the week. Source: RAJAR 2013 Q4 based on the Clyde 1 TSA ^ Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2 RADIO CLYDE Facts & Figures

THE RADIO MARKETPLACE GLASGOW & THE WEST 453,000 ^Radio Clyde listeners do not listen to Real Radio 389,000 Clyde 1 listeners do not listen to Capital FM 127,000 Clyde 2 listeners do not listen to Smooth Glasgow Source: RAJAR 2013 Q4 based on the Clyde TSA ^Total Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2 *Stations marked do not cover the entire Clyde TSA Weekly reach (000s) in the Clyde TSA * * *

You could fill Hampden over 12 times With weekly listeners to Radio Clyde 644,000 With 314,000 listeners Bowie is No 1 at Breakfast in Glasgow and the West THE FACT and THE FIGURES Clyde 1 TSA Source: RAJAR 2013 Q4 based on the Clyde TSA ^Total Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2 *Stations marked do not cover the entire Clyde TSA: Shows refer to Reach in the the Clyde 1 TSA and the Clyde 1 show time bands All Clyde 1 Shows are No 1 in the marketplace Superscoreboard reaches more listeners than any other dedicated sports show In the area

RADIO CLYDE Demographics. Weekly Reach (000’s) in the Clyde TSA 523,000 listeners identified as ‘Main Shoppers’ Source: RAJAR 2013 Q4 based on the Clyde 1 TSA ^ Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2

Source: RAJAR 2013 Q4 based on the Clyde 1 TSA 15 – CLYDE 1 Demographic Profile (%) in the Clyde TSA 580,000 CLYDE 1 LISTENERS MALE FEMALE ABC1 C2DE % %

Source: RAJAR 2013 Q4 based on the Clyde 1 TSA 15 – CLYDE 2 Demographic Profile (%) in the Clyde TSA 168,000 CLYDE 2 LISTENERS MALE FEMALE ABC1 C2DE % 65 + %

LISTENERS vs READERS GLASGOW & THE WEST Readership/Reach (000s) in the Clyde TSA Radio Source: RAJAR 2013 Q4 based on the Clyde TSA ^Total Radio Clyde (Bauer Glasgow) comprises Clyde 1 and Clyde 2 Press Source: SCOTTISH SUN WEST COAST NRS Argyle & buteJuly 2012 – June 2013 AIR ALL OTHER PRESS TITLES JICREG As AT 1 st Oct 2013 based on Area AIR Clyde TSA *Publications show readership within Clyde TSA or their West Edisition only West only

Source: CMS STATS. FEB 2014 DIGITAL Web, Mobile & E-marketing. 52,000+ CLYDE 1 VIP’s (DATABASE) 189,000 + CLYDE 1.COM MONTHLY UNIQUE USERS 102,000 AVERAGE MONTHLY ONLINE LISTENS (000’s) CLYDE 1 MOBILE APP DOWNLOADS

Source: Facebook Analytics, February – FACEBOOK Analytics. 9%9% 23 % 32 % 21 % 14 % 89, ,500 LIKES MALE FEMALE % 18 – 24 WEEKLY REACH