Jack Jedwab Executive Director Association for Canadian Studies October 2011 Jack Jedwab Executive Director Association for Canadian Studies October 2011 Do our Sons Truly Command the National Anthem? Canadians Assess Their Knowledge of Our National Anthem

Last month the Director of Research for the Association for Canadian Studies received his Canadian citizenship and attended the ceremony where new Canadians sang the National Anthem. It prompted to question how widely was the tune known. We out the question to Canadians and the results follow

Methodology This poll was conducted online in all regions of Canada by Leger Marketing for the Association for Canadian Studies with a representative sample of 2,345 Canadians, between September 20 th and October 3 th, Final data was weighted by age, gender, language, level of education, regions and household composition (with or without children under the age of 18) in order to obtain a representative sample of the Canada population. A probabilistic sample of 2,345 respondents would yield a margin of error of 2%, 19 times out of 20 Survey respondents were selected randomly from the LegerWeb Internet panel, which has over 350,000 Canadian households. A stratification process was applied to invitation lists to ensure optimal representation of respondents. The panelists were recruited randomly from Leger Marketing telephone surveys. Several quality control measures ensure the representativeness and accuracy of Leger Marketing’s surveys with its panel members. In the tables, the numbers in bold red indicate a significantly higher proportion than that of other groups. Numbers in bold blue indicate a significantly lower proportion than that of other groups.

I know all of the words of the Canadian national anthem by heart Total pondéré : Total FrenchEnglishOther TOTAL AGREE 74%62%74%76%78%76% 62%81%70% Strongly47%35%46%49%48%49%48%30%54%41% Somewhat agree 28%26%28%27%30%27%28%32%26%29% TOTAL DISAGRE E 22%32%23%20%16%23% 34%17%24% I don't know/no response 4%6%3%4%5%1% 5%4%6% Youth and Francophones Weakest on Knowledge of National Anthem

Quebecers Weakest on Anthem Knowledge I know all of the words of the Canadian national anthem by heart TotalMaritimesQCONMB/SKABBC TOTAL AGREE 74%77%61%78%83% 75% Strongly agree 47%44%27%55%51%57%49% Somewhat agree 28%33%34%24%32%26% TOTAL DISAGREE 22%19%34%19%15%16%21% I don't know/Refuse to Respond 4% 5%3%2%1%4%

Immigrants, less educated and lowest income least likely to know the Anthem I know all of the words of the Canadian national anthem by heart Total pondéré : Born in CanadaLevel of Education Income Total absolu : TotalYesNo Elem /HSCollege Universi ty-20k20-39k40-59k60-79k80-99k100k + TOTAL AGREE 74%77%64%68%73%81%69%66%71%73%84%83% Strongly agree 47%49%39%41%45%53%39%41% 43%54%59% Somewh at agree 28%29%25%28% 29%31%25%30% 25% TOTAL DISAG REE 22%20%30%26%23%18%29% 25%23%15% I don't know/R efuse to Respond 4%3%7%6%4%1% 5% 4%1%2%

Minority of Canada’s Francophone youth know anthem (30 points less than anglophone youth) I know all of the words of the Canadian national anthem by heart only TotalEnglishFrançais TOTAL AGREE62%71%40% Strongly agree35%46%11% Somewhat agree26% 29% TOTAL DISAGREE32%21%57% Somewhat disagree18%14%27% Strongly disagree14%7%30% I don't know4%5%1% I prefer not to answer2%3%2%

Those very attached to Canada far more likely to say they know the Anthem I know all of the words of the Canadian national anthem by heart and Attachment to Canada Total pondéré : Total TOTAL YES Very attached Somewhat attachedTOTAL NO Not very attached Not at all attached TOTAL AGREE 74%77%83%65%68%61%75% Strongly agree 47%49%58%32%38%24%51% Somewhat agree 28% 25%33%30%37%24% TOTAL DISAGREE 22%20%15%30%28%37%21% I don't know/Refus e 4%3%2%6%3% 4%