1. Pride in Canadian Symbols and Institutions Jack Jedwab Association for Canadian Studies November 26, 2012

2. Introduction Canadians generally hold their country in high esteem and tend to believe that we are viewed positively outside of Canada. That which follows examines those institutions, structures, events, policies, projects and symbols which tend to define us. The following question was asked: How important are each of the following as a source of personal or collective pride in Canada? Are they very important, somewhat important, not very important or not important at all? Some things clearly define us more than others. We shall observe that there are certain things in which most Canadians take pride and others around which there is divergence notably between Quebecers and other Canadians Canadians generally hold their country in high esteem and tend to believe that we are viewed positively outside of Canada. That which follows examines those institutions, structures, events, policies, projects and symbols which tend to define us. The following question was asked: How important are each of the following as a source of personal or collective pride in Canada? Are they very important, somewhat important, not very important or not important at all? Some things clearly define us more than others. We shall observe that there are certain things in which most Canadians take pride and others around which there is divergence notably between Quebecers and other Canadians

3. Methodology The findings were collected from a survey of 2200 Canadians conducted by the firm Leger Marketing during the week of November 5th, 2012 and commissioned by the Association for Canadian Studies. Done by web panel, the margin of error for an equivalent telephone survey is 2.9 percent 19 times out of 20 The findings were collected from a survey of 2200 Canadians conducted by the firm Leger Marketing during the week of November 5th, 2012 and commissioned by the Association for Canadian Studies. Done by web panel, the margin of error for an equivalent telephone survey is 2.9 percent 19 times out of 20

4. Universal Health Care tops list when it comes to overall importance of sources of Canadian pride Nov 2012 ACS-Leger Marketing How important are each of the following as a source of personal or collective pride in Canada? Are they very important, somewhat important, not very important or not important at all? VeryImportant Somewhat Important TotalQuebec-TotalROC-Total Diff ROC/ Quebec Universal health care 74209492953 Our country's reputation in the World 64299393941 The Canadian Charter of Rights and Freedoms 60309089901 Canada's economic performance 57359290933 Our Canadian passport 53318484840 Our History 52409289923

5. Monarchy at the bottom of the list when it comes to overall Canadian sources of pride Nov 2012 ACS-Leger Marketing How important are each of the following as a source of personal or collective pride in Canada? Are they very important, somewhat important, not very important or not important at all? Very Important Somewhat Importa nt TotalQuebec=TotalROC-Total Diff ROC/Quebec The national anthem 443478588527 The Armed Forces 383876618120 Our federal system of governance 374279638421 The 1867 Confederation Agreements 334275627917 Multiculturalism30386862708 The Policy of official languages and Bilingualism 2635618255-27 The War of 1812 233861337037 The 1982 Patriation of the Constitution 233861506515 The monarchy 102939164530

6. Our global reputation, health care, economic performance, rights charter and passport amongst shared sources of pride between Quebecers and other Canadians Nov 2012 ACS-Leger Marketing How important are each of the following as a source of personal or collective pride in Canada? Are they very important, somewhat important, not very important or not important at all? MaritimesQCONMB/SKABBC Our country's reputation in the World 95%93%91%95%97%96% Universal health care 98%92%94%97%95%92% Canada's economic performance 95%90%93%91%94%91% The Canadian Charter of Rights and Freedoms 93%89%91%77%89%92% Our History 93%89%92%91%94%93% Our Canadian passport 84%84%82%87%87%87% The Policy of official languages and Bilingualism 64%82%56%43%44%59% Our federal system of governance 80%63%85%84%87%85%

7. Official Languages, National Anthem, 1812 and the monarchy are areas where gaps in pride are largest between Quebec and other provinces Nov 2012 ACS- Leger Marketing How important are each of the following as a source of personal or collective pride in Canada? Are they very important, somewhat important, not very important or not important at all? MaritimesQCONMB/SKABBC The 1867 Confederation Agreements 77%62%76%80%85%81% Multiculturalism76%62%70%62%68%68% The Armed Forces 79%61%80%82%86%80% The national anthem 82%58%84%91%86%83% The 1982 Patriation of the Constitution 63%50%64%61%67%70% The War of 1812 64%33%74%63%71%65% The monarchy 43%16%45%42%38%52%

8. Pride in multiculturalism greater amongst allophones, monarchy amongst anglophones and official languages amongst francophones Nov 2012 ACS-Leger Marketing How important are each of the following as a source of personal or collective pride in Canada? Are they very important, somewhat important, not very important or not important at all? Nov 2012 Important AnglophoneFrancophoneAllophone Universal health care 95%94%92% Our country's reputation in the World 95%92%91% The Canadian Charter of Rights and Freedoms 90%88%92% Canada's economic performance 93%90%92% Our Canadian passport 83%84%87% Our History 93%89%90% The national anthem 86%56%79% The Armed Forces 83%58%75% Our federal system of governance 85%61%82% The 1867 Confederation Agreements 79%60%78% Multiculturalism68%58%77% The Policy of official languages and Bilingualism 51%84%65% The War of 1812 73%30%61% The 1982 Patriation of the Constitution 67%48%61% The monarchy 48%14%36%

9. When asked what they consider “very important” health care tops everyone’s list but charter rights do well amongst allophones and official languages amongst francophones % Very Important only AnglophoneFrancophoneAllophone Universal health care 79%66%70% Our country's reputation in the World 68%55%62% The Canadian Charter of Rights and Freedoms 62%49%68% Canada's economic performance 59%47%63% Our History 56%46%46% Our Canadian passport 54%45%58% The national anthem 52%21%45% The Armed Forces 47%19%35% Our federal system of governance 43%16%41% The 1867 Confederation Agreements 40%14%33% Multiculturalism30%15%44% The War of 1812 30%5%24% The 1982 Patriation of the Constitution 26%15%24% The Policy of official languages and Bilingualism 16%44%32% The monarchy 14%1%6%