1. REMEMBERING OUR CANADIAN HISTORY: LEARNING, KNOWLEDGE AND PRIDE Jack Jedwab and Julie Perrone Association for Canadian Studies July 2, 2013

2. 150 ACS Activities-National History Conference ACS will Attempt to have this index ready for presentation at the PEI Conference and seeks your input as to what indicators are best suited to measure learning, knowledge, interest and identity salience.

3. Methodology Do we remember what we learned in high school about Canadian history? Do we remember the name of a high school Canadian history teacher? Which Canadians most often read about Canadian history? Which Canadians consider it most important to learn about Canadian history versus other histories? Which Canadians are most proud of our history? These questions were part of an effort to map knowledge and interest in Canadian history undertaken by the Association for Canadian Studies to mark the inauguration of Canadian History Week (July 1-8, 2013). The survey data cited in that which follows was conducted by the firm Leger Marketing for the Association for Canadian Studies with some 1503 Canadians via web panel between June 10 th and 12 th. The survey has a probabilistic margin of error of 2.5 points 19 times out of 20.

4. SOME SIX IN TEN CANADIANS SAY MOST OF WHAT THEY KNOW ABOUT HISTORY WAS LEARNED IN HIGH SCHOOL

5. I don't remember much about what I learned in my high school course on Canadian history (June 2013) : TotalManWoman18-2425-3435-4445-5455-6465 + Total absolu : 1503783720161188255322257320 NET AGREE 47%40%54%51%47%45%48%47%46% Strongly agree 12%11%13% 15% 13%8% Somewhat agree 35%29%41%38%32%29%36%38% NET DISAGREE 45%53%38%43%47%43%44%46%47% Somewhat disagree 29%35%24%26%37%29%26%30%27% Strongly disagree 16%18%14%17%11%14%18%16%20% I don't know 5%4%5%3%4%7%3%5% I prefer not to answer 3% 4%1%5% 3%2%

6. 55% of Canadians say they remember the name of one of their high school Canadian history teachers One-third vividly remember 53% between 18-24 vividly remember Drops to less than one third as of age 45 54% can name at least one popular Canadian historian 27% can do so easily One third of respondents agree that my Canadian history teacher influenced my attachment to Canada. Less than one in ten strongly agree

7. The history I learned in high school provided me with skills that were useful later in life TotalManWoman18-2425-3435-4445-5455-6465 + NET AGREE 50%52%48%46%40%51%48%54%59% Strongly agree 12%13%11%12%10%16%8%13% Somewhat agree 38%39%37%33%29%35%40%41%46% NET DISAGREE 41%42%40%42%52%39%44%37%33% Somewhat disagree 27%28%26%27%33%24%27%26%23% Strongly disagree 14% 15% 19%15%17%11%10% I don't know 7%5%8%9%5%7%6%7%6% I prefer not to answer 2% 3%4%2% 3%2%

8. Canadian History readers rises at age 35 Read books or essays about Canada's history OftenOccasionally Often and Occasiona lly combinedRarelyNever Between 18 and 246.2%21.9% 28.1 39.2%26.9% Between 25 and 297.0%19.4% 26.4 39.2%32.8% Between 30 and 347.0%21.6% 28.6 36.3%32.2% Between 35 and 398.8%27.6% 36.4 38.6%24.1% Between 40 and 448.3%29.9% 38.2 42.2%18.1% Between 45 and 495.0%36.1% 41.1 39.7%18.7% Between 50 and 549.8%30.7% 40.5 43.6%15.6% Between 55 and 593.8%31.0% 34.8 39.2%25.9% Between 60 and 6410.6%37.1% 47.7 35.9%16.5% 65 years of age or older11.4%39.5% 50.9 33.6%14.5%

9. British Columbians most avid readers of Canadian history Do you {b}often, occasionally, rarely or never… / Read books or essays about Canada's history OftenOccasionallyRarelyNever Don’t know/prefer not to answer British Columbia14.3%34.0%37.1%12.9%.1.7% Saskatchewan9.0%37.3%28.4%25.4% Ontario8.9%32.7%34.5%22.7%1.2% Alberta8.4%32.7%43.8%13.7%1.3% Canada 8.1%30.3%38.4%21.7%1.5% New Brunswick7.7%26.9%51.9%13.5%.0% Manitoba7.6%20.3%50.6%19.0% 2.6% Nova Scotia4.5%33.3%39.4%9.1% 13.6% Quebec3.8%23.0%42.1%30.5%..6%

10. Allophones help move world history to the top of what history Canadians think it is most important to learn; francophones pick history of their province Most importantTotalFrenchEnglishOtherMaritimesQCONMB/SKABBC History of the World 40%26%39%56%37%31%44%28%45% History of Canada 27%20%34%15%29%18%29%37% 26% History of my province 10%32%4%1%12%30%1%7%4%1% History of my City or Town 6%8%7%3%4%7% 3%5% History of the country of my ancestor s 17%15% 25%18%15%18%22%11%21%

11. Youth regard learning about history of the world as far more important than learning about history of Canada Most important History of the WorldHistory of Canada World >Canada Between 18 and 2451.4%19.3%32.1 Between 25 and 2942.0%23.4%18.6 Between 30 and 3437.4%24.6%12.8 Between 35 and 3942.0%27.4%14.6 Between 40 and 4445.4%27.3%18.1 Between 45 and 4940.9%20.9%20.0 Between 50 and 5444.9%28.0%16.9 Between 55 and 5935.2%25.8%9.4 Between 60 and 6439.4%28.8%10.6 65 years of age or older25.6%39.0%-14.0 Total39.7%27.3%12.4

12. In general, I am proud of Canada's history. Total 18-2425-3435-4445-5455-6465 +FrenchEnglishOther NET AGREE 84%70%80%83%87%89%91%73%90%82% Strongly agree 43%26%32%41%46%51%55%22%53%37% Somewhat agree 41%44%48%43%41%37%36%51%36%45% NET DISAGREE 10%19%11%10%7% 8%20%7%8% Somewhat disagree 7%14%8%7%4%6% 14%5%6% Strongly disagree 3%5%3% 2% 1%6%1%2% I don't know 4%9%7%5%4%3%1%6%3%7% I prefer not to answer 2% 1%3%1% 3%