 You have options  FM gives you a freedom to choose the marketing strategies which suits you  Experts suggests…  to use at least 3-4 of them!  Approaching hairdressing and beauty salons  is something what would benefit everyone! Different Marketing Strategies

OPTION #1  visit local salons or hairdressers to involve them in your business  get orders straight away  ask them to promote your products Two Ways of Approaching Salons OPTION #2  approach your usual beauticians  get the treatment done  offer FM as part of your thank you for the services

 have your starter kit (preferably with Colour My Perfume), catalogues (perfume and make-up is enough), some bottles to show, paper strips for trying  choose 4 or 5 beauty salons/hairdressers close-by  always ask to speak with a manager/owner – if not available, leave your card and ask when you can come back How to Approach?

 introduce yourself as FM distributor/consultant (while showing them your badge/business card), who is looking for beauty salons in the area, who would promote your company’s products  show them why we’re exceptional (concentration sheet)  let them know you don’t want any investment from them and you offer them certain commission for their help (15-20%)  ask them to do that for 1 week trial What to say?

‘My name is Diana and I’m from FM Group. We’re currently looking for new Beauty specialists who would promote our products. We have exceptional product range of perfumes and mineral make-up. We’re very successful in other salons in Bedford, and are looking into expanding the area. There is no investment or product stocking, all you have to do, is let your customers know about us and whenever you have orders, we bring the products for you leaving a 20% of commission for you. We can give it a try for a week and if you get the orders before that, you give me a call. If I won’t hear from you in a week, I’ll come back and discuss further plan or collect the starter kit and catalogues. Would you like to try this?’ EXAMPLE

 If they have time/want, give them to try some perfumes  If they don’t bother listening, don’t worry – we have more salons to approach!  Be confident – it’s you who has something good to offer, not them!  If they say NO, still leave your card, in case they’ll change their mind (and that can happen!)  If the manager says NO, you can still offer the products for staff What else?

 If after a week you don’t get orders, collect the starter kit and go for another salon  If they made lots of orders, offer them an opportunity to become a distributor and earn more than 30% on everything!  If they’re happy with 20% commission arrangements, leave the starter kit and make the salon you new flow of orders.  If they make just one-off order, come back every two months with new special offer catalogues and offer another week of ‘trial’ What’s next?

 Google Maps  Use KGB deals or Group-On deals  Drive/Walk around the town How to Find New Salons?

 You get the discount straight away for the service  While you get it done, you can talk with the specialist – they always ask what you do for a living and here you have a great opportunity!  After the treatment you can offer the salon to do a promotion for your products  Don’t leave tips – leave FM Gift Voucher How to Benefit from e-Voucher deals?

 You leave them more than they expect you to (the amount is for the retail price, not for wholesale price)  They get the chance to try new products, and you get the chance to meet them outside your treatment  If they don’t redeem it – you saved on your tip money! Consider it as earning money  They are most likely to spend more than is on the voucher, plus they’ll recommend you FM Gift Voucher

Questions?