Georgina Shaw, Marketing Director, Shaw Marketing Services

Shaw Marketing Services’ Story Arrived Recruited from the UK Learnt Learnt a lot from the agency I worked for Crisis Crisis started to bite Change After 6 months it was clear there was no job for me ? What to do next? Back to the UK, find another job or …. Go! With emotional & practical support I decided to go for it

Shaw Marketing Services Was Born Start The adventure began April 2008 Plan Low risk, almost zero investment, home office, no staff Network Establishing myself via networking & getting advice & support Barter Trading skills and services with other businesses Wait Low set-up costs & low overheads meant we could be patient Clients Slowly but surely built a reputation & won clients

Shaw Marketing Services Growth Won bigger clients & reputation grewNeeded more helpGot a higher profileCreated an SL, rebranded & invested in our imageLow risk & low overheads – survived ups and downsInnovating & expanding our offering

 What could you do to recession- proof your company?  How can you take advantage of improving conditions?  What’s holding you back? Start Thinking

Reducing risk & using skills Seek free professional advice Research, research, research Build a network Think about what you can do yourselves Learn & do

Reducing risk & using skills Be clever with where you put your money Trade & exchange skills Profile build & develop strong presence Help others

Plan & Grow Define objectives & make a plan Believe in yourself Ask for help as you grow Keep costs low & stay flexible Explore recruitment options Keep promotion going Save for a rainy day

Capitalise on the Good Times! For those people who have survived the crisis, now is the time to capitalise! Brighter times are ahead – have faith

Review & Take Stock Look at what areas are most profitable Be honest to yourself on what you enjoy Look at your monthly commitments Predict future spending requirements Look at enquiries & conversions Review your marketing – what is working? Market research - where you could improve? Look at what is holding you back

Reach for the Stars Set more ambitious objectives Think how you can expand without having to recruit staff? Have a clear promotional strategy to ensure visibility Don’t be afraid to dream!

Evaluate Evaluate & measure any new spending Keep an eye on your competitorsKeep checking the planCheck the budget and ROI

Grab New Opportunities Don’t be afraid of changeGrab new opportunitiesInnovate Show others you’re open to partnerships

Stay Motivated Have established working hoursSet yourself clear daily tasksImpose deadlines for yourselfReward yourself! Chocolate anyone?

When you lose motivation Don’t struggle with a task - come back to it We all lose focus – don’t beat yourself up If you don’t like it find a way to change it! Don’t face it alone

If it isn’t working… Not all businesses succeed If your business isn’t working don’t be afraid to try something new A failed business does not mean you are a failure! If you’re not afraid to change, you will get there in the end Time running out?

Believe! You are intelligent, capable women, surrounded by people who can help Set realistic objectives & work to them in a planned way You can do it!

Where could you be in 5 years? By facing the world of work with positivity and confidence and surrounding yourself with good people you will have achieved a great deal!

 If you need help just ask!  We come highly recommended with a proven track record of offering good quality, great value marketing and PR services. Thank You for Listening Check out our blog for more marketing and PR tips Register for our next marketing training course – Marketing Planning for Success on Tuesday 4th November

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