Harrisburg, PA May-July 2010 Presented by: John Schwab Northeast Market Manager The Media Audit Increasing Revenue Using The Media Audit.

Slides:

Advertisements

Similar presentations

Thinking of opening a new business? Or considering the expansion of a business you already have? Whether you are starting a new business or just want to.

Advertisements

... Source: The Media Audit International Demographics, Inc~ National Report 2009 SAN FRANCISCO CLASSICAL RADIO LISTENING COMPARED TO THE NATION San Francisco.

SOCIAL MEDIA FOR BUSINESS Effectively leveraging this powerful marketing tool. Eric D. Schulz Co-Director of Strategic Marketing and Brand Management.

1 Management Science Associates, Inc. March 19, 2002 Market Basket Analysis of Magazine Purchasers in the Grocery Channel.

Shopper Marketing Q2 Report: Search: Being Present Source: Google Post-Holiday Learnings for 2011 Consumers search across channels during the holidays...

Kiss West MEDIA PACK Q TOPLINE HIGHLIGHTS – Q  KISS West has 479,000 listeners  On average listeners listen to KISS for 6.5 hours a week.

MRI Essentials. MRI: Who Are We?  MRI (Mediamark Research & Intelligence) is the leading provider of multimedia audience research data in the United.

Normal Distributions: Finding Probabilities

The Media Audit – Aug-Sep Oklahoma City Consumer Expenditures Reports 179,000 Oklahoma City Adults plan to buy a vehicle in the next year.. The.

Compared to the average adult, high mileage drivers are: 19% more likely to own Toyotas 38% more likely to plan to buy a foreign car 40% more likely to.

MAGAZINESCANADA.CA HOME IMPROVEMENT/RENOVATION Magazines reach those who spend $10,000+ on home improvements Among adults 18+, magazines reach 668,000.

Sales Levels for US Retail Channels Non-s easonal Trends January 1993 to March 2007.

Marketing Report for Ethan Allen Furniture March 2002 brought to you by.

Reaching JAMESON IRISH WHISKY Best Customer Prospects In the New York Market Presented by: Andrew Smith National Advertising THE ONION New York, NY.

Miss Valenza Second Grade June 26 th, 2007 What should I buy? What should I buy? A Trip to the Marketplace.

Fly With The Eagles! The Butler Eagle The Cranberry Eagle/News Weekly The Sunday Cranberry Eagle The Slippery Rock-Grove City Eagle.

Meet our target audience: The Progressives. Open journalism.

Inbound Statistics Slides Attract. 1 Blogging There are 31% more bloggers today than there were three years ago 46% of people read blogs more than once.

Colmar Brunton ROI Study Source: 2015 Colmar Brunton Media Spend ROI Study.

Wyoming Broadcasting. Wyoming Broadcasters Current Radio/TV data Broadcasting and the internet (new media) Broadcasting vs. Satellite Radio Broadcasting.

Contents Radio Advertising, Australia’s Listening – Brand Campaign Overview Radio Advertising – Reaching Australia’s Big Spenders Commercial Radio – A.

Spokane Public Radio’s audience enjoys more than $2 Billion in annual spending power. While the average household income in Spokane is $58,500, the.

REALTOR.com ® /Internet Facts & Figures The Power to Sell Your Home.

How To Get the 24,979,610 People Searching Online Every Month For a Doctor In Tampa Bay To Find Your Website And To Choose You First.

How America Shops & Spends 2014

Dallas/Ft Worth Anheuser-Busch, Inc. Retail Business Solutions May 2006 The Beer Consumer.

MCCA “You’ve Got This” Marketing Campaign Pamela Cox-Otto, Ph.D. - Interact Communications July 31, 2014.

A smart partnership to reach a targeted audience.

Geoff Holt Getting your message out there…. The Buying Cycle Awareness Knowledge Liking Preference Conviction Purchase Comfort.

OUTDOOR Advertising Key to BUDWEISER’s sales success in 2009.

Sharon Stevens REALTOR.com® Marketing System Reaching more potential buyers for your home RE/MAX 100 Realty

ENERGY SAVERS PROGRAM. What is the Energy Savers Program?

USING THE POWER OF WLWT.COM TO DELIVER CINCINNATI’S VEHICLE BUYERS April 2, 2007.

CO WEXFORD’S NUMBER 1 RADIO STATION *49,000 potential CUSTOMERS Are listening TODAY! * JNLR/IPSOS MRBI Oct 11 - Sept 12.

Key Facts about the UK Consumer Magazine Industry

Spend 41% of their TV Media Day with Cable… the same amount of time spent with Broadcast.

DEMOGRAPHICS 43% Young Families 27% Couples; 13% Singles 30% Sydney, 34% Melbourne 55% White Collar 35% Blue Collar 67% are Main Grocery Buyers Average.

TITLE OF PRESENTATION Increasing Revenue Using The Media Audit Portland, OR March-April 2008 Report The Media Audit A Syndicated Service of International.

Green Living. Green is the New Black But what does “green” really mean?

2011 Burlington/Plattsburgh Area Consumer Research Presented By: WPTZ-TV Internet Presentation.

The Media Audit – Jacksonville March 2009 a smart partnership to reach a targeted audience Banking.

REVIEW 1.What is the fundamental economic problem? 2.What are the fundamental questions in economics? 3.What is opportunity cost? 4.What are the four factors.

REALTOR.com® Marketing System Reaching more potential buyers for your home Sandra Vargas Realtor®, Marketing Specialist, Buyer Consultant 1709 Laskin Rd.

Source: The Media Audit International Demographics, Inc~ February, 2010.

1 Trafford Realty Co.. What we learned about your business: Trafford Realty has been in business since 1917 Your best buyers are Cash Investors and Move.

® Presentation to Bishop, CA by Aaron Farmer National Project Director Retail Trade Area Determination & Retail Leakage Analysis November 18, :35.

Sales Levels for U.S. Retail Channels Non-s easonal Trends January 1993 to March 2007 Copyright © 2007, Global Insight, Inc.

Reaching Potential Cell Phone Customers In the New York Market Presented by: New York, NY.

Profile of Table Magazine Readers. Affluent Readers TABLE MAGAZINE READERS ARE 315% MORE LIKELY THAN THE AVERAGE PITTSBURGH ADULT TO HAVE $100,000+ INCOME.

Over 2.7 Million Users Per Month Over 16.8 Million Page Views Per Month.

Browse More.Travel Less. Let Target do the Rest! Alexis Niederman.

1 KentuckyConnect.com Visitor Statistics The Real Internet Action Is Local headline from The New York Times, Sept. 14, 1998.

Harrisburg, PA May-July 2010 Presented by: John Schwab Northeast Market Manager The Media Audit Increasing Revenue Using The Media Audit PennLive.com Overview.

Hispanics and Television. An Average Hispanic Consumer Spends Half of Their Total Media Time With The Television Hispanic P2+ Weekly Time Spent (HRS:MIN)

Connecting You With Your Customers! The Spectrum Market Study Conducted by Wilkerson & Assoc. for The Spectrum. For Educational Purposes Only No part of.

PAF 6406: Lecture 3 Diffusion of IT. Technology progress Percent of U.S. Households With Computers, Internet Access, and High-Speed Access,

People planning To buy furniture said they spend over 37% of their Media Day watching Television.

And Partners in Maximizing Advertising Exposure To the Best Customer Prospects in Phoenix for La-Z-Boy Furniture Galleries.

Content Marketing Supermarket Research --- October 2012.

Effective, Cost Efficient, and Highly Targeted Advertising Helping Businesses Reach Local Consumers Since 1951.

Key Father’s Day Takeaways Almost 90% of consumers plan to spend the same or more than last year Broadcast delivers Father’s Day ratings & reach.

Page 1 Sales Strategies of the Past, Present and Future: A Journey Through the Evolution of the Automobile Consumer Sheri Michinok Director, Sales

Retail market: Home and Garden Briefing notes and sales support for news media sales teams.

Mother’s Day Spending Source: NRF Monthly Consumer Survey A18+, April 2017.

Winter Holidays and Back to School 88 Percent of Holiday Spending

TV Ads Prompt Sports / Luxury & Economy Buyers To Go Online For Additional Information; Much More So Than Any Online Media Source: VAB Automotive Likely.

How to Increase Revenue with Retail Analytics

Budgeting Control Your Cash Flow With a Spending Plan

Digital bootcamp.

Wbay.com Wbay.com is the most visited Broadcast television website in Northeast Wisconsin. (As of 10/5/10 research by Alexa.com) Wbay.com Stats (9/30/10)

Presentation transcript:

Harrisburg, PA May-July 2010 Presented by: John Schwab Northeast Market Manager The Media Audit Increasing Revenue Using The Media Audit

Average Resident PennLive.com delivers “Green” Shoppers PennLive.com users are 42% more likely to buy “Green.” Weekly Visitors Hybrid VehiclesHybrid Vehicles Fuel Efficient VehiclesFuel Efficient Vehicles Solar HeatingSolar Heating Green Air Conditioning UnitsGreen Air Conditioning Units Organic FoodsOrganic Foods Green gardening productsGreen gardening products Green AppliancesGreen Appliances

Average Resident PennLive.com delivers Sporting Goods Shoppers 29% more likely to be Frequent Sporting Goods Shoppers

Average Resident PennLive.com delivers Electronics/Appliance Buyers 42% more likely to buy a computer during next 12 months

Average Resident PennLive.com delivers Gamblers 36% more likely to visit Gambling Casinos

53,500+ casino visitors visit PennLive.com each month 1 in 2 Harrisburg Casino Gamblers are PennLive.com visitors

53,500+ casino visitors visit PennLive.com each month… Nearly 20,000 more gamblers than the next strongest website

Average Resident PennLive.com delivers Frequent Jewelry Store Shoppers High Income & Frequent Jewelry Purchases = Jewelry Store Dream Customers

Average Resident PennLive.com delivers Frequent Jewelry Store Shoppers PennLive.com reaches nearly 9,000 more Frequent Jewelry Shoppers than the next strongest website!

Average Resident PennLive.com delivers Frequent Wine Consumers 39% more likely than the average adult consume wine frequently

Average Resident PennLive.com delivers Frequent Wine Consumers

Average Resident PennLive.com delivers the MOST frequent wine consumers PennLive.com reaches nearly 82,000 more Frequent Wine Drinkers than the next strongest website.

Average Resident PennLive.com delivers Furniture Buyers 66% more likely to buy furniture & 80% more likely to buy a mattress.

Average Resident PennLive.com delivers the MOST Furniture & Mattress Buyers PennLive.com reaches 72,849 Furniture/Mattress Buyers… 62.5% of all furniture/bed/mattress buyers in the Harrisburg market.

Average Resident PennLive.com reaches 54.3% of all those with Accumulated Wealth

Average Resident PennLive.com delivers the MOST adults with Accumulated Wealth compared to any local website

Average Resident PennLive.com reaches MORE adults with Accumulated Wealth than the Patriot News Business Section or Business Mags

Average Resident PennLive.com reaches MORE adults with Accumulated Wealth than any TV Newscast

Average Resident All About the Home & PennLive.com Users Owners, Buyers, Remodeling & Repairs PennLive.com reaches 69,314 adults planning to remodel their homes PennLive.com reaches 21,472 people planning to buy a new home 53.9% of PennLive.com users have lived in the same home 10+ years

62.4% or 119,282 PennLive.com visitors spend $100+ on groceries every week. $12 Million plus spent by PennLive.com users at supermarkets every week. 62.4% Spend $100+ per week on groceries 119,282 shoppers spending $100+ = a minimum of nearly $12 Million weekly

PennLive.com: Number 1 in Grocery Big Spenders More than radio, more than TV newscasts, more than any website PennLive.com vs. RadioPennLive.com vs. TV Newscasts PennLive.com vs. Websites

Harrisburg, PA May-July 2010 Presented by: John Schwab Northeast Market Manager The Media Audit The Media Audit All this and more with assistance :30 AM – 8:30 PM