Project Management x470 April 23 - May 21, 2011 EDP Cindy Chen Goldie Liu Hershow Al-Barazi Michael Molano Pency Mak TingTing Huang Tugce Bora Wake ‘n Bake Food Truck

Project Objective By Feb. 1, 2012 open a food truck that provides online pre-order services serving bite sized pastries, coffees and teas in high commute areas. To provide San Francisco commuters a mobile source of breakfast carryout that is fresh, gourmet, and convenient. Over 350,000 people commute everyday to San Francisco from around the Bay Area leaving no time for breakfast. Our team will bridge the gap and strive to make this the easiest meal of the day. Mission Background

In ScopeOut of Scope Launch of Wake n’ Bake Food Truck One Truck at Launch Target one High Commute Location at Launch Work with Vendor to Develop and Create Website for ordering system Maintaining Business Post-launch Multiple Trucks Multiple Locations Delivery Service Project Scope

Assumptions Modified truck Kitchen for baking and storage Business License Health and Parking Permits Third party company will provide: Software Architecture Design and database set up, implementation, and testing Hardware where web and internal application and DB server running Website Vendor will: Build Website Maintain Website Post Launch Provide backup plan to retrieve orders Team Members: Working Part Time – 10 hrs/week Will be Cashier/Barrister/Driver

Organization Chart Goldie Liu Hershow Al-Barazi Marketing & Sales Pency Mak Tingting Huang Pastries/Operations Cindy Chen Michael Molano Tugce Bora Website/Ordering System Hershow Al-Barazi Project Manager

Work Breakdown Structure Wake ‘n Bake Sales & Marketing Marketing Sales Pastries/Operations Menu Vendors Inventory Baking Website System Web Application (Place Orders) Web Application (Employee Use)

Pastries/Operations MenuVendors Philz CoffeeSFBI Orders Delivery Schedule Payment Inventory Baking ingredients Bulk Ingredients Special Orders NecessitiesTracking plan Vendor orders In-House baking Baking ScheduleEmployees Pastry Chef Pastry Assistant Baking tools IDDeliverables 1Plan a list of pastries to offer and rotate weekly 2Finalize a launch menu 3Purchase inventory for baking ingredients 4Purchase inventory for necessities 5Create a tracking plan 6Finalize order plan with Philz Coffee 7Finalize contract with SFBI 8Hire pastry chef and pastry assistant 9Finalize working schedule for baking 10Purchase baking tools Pastries/Operations

Communication Activity Audience Key Messages Delivery Method WhenWho Menu preparation Pastry Chef/Pastry assistant Discussion on what to bake In person meetingBy Jan 1 st, 2012 Tingting Pency Inventory control Pastry Chef/Pastry assistant Communicate status of inventory In person meetingWeekly Tingting Pency Menu Rotation Wake n’ Bake Team New menu for the month Weekly Tingting Pency Pastry Order SFBI Orders and delivery schedule /PhoneWeekly Tingting Pency Pastries – Communication Plan Matrix

RiskProbabilityImpactMitigation Plan 1. Pastry chef/assistant are not able to perform the tasks due to sickness, personal reasons MHOrder pastries from SFBI 2. Vendors not able to delivery orders on time due to traffic, car accidents, etc MH Prepare a backend delivery service to fulfill orders 3. Storage malfunction (ie: power outage) LHOrder pastries from SFBI 4. Limited supply of ingredients LM Have substitute ingredients ready on hands 5. Food sanitation LH Employees need to be safety & sanitation Certified Pastries Risk Response Plan

Sales & Marketing Marketing Logo Creation/Production Flyers Creation/Production Distribution Social Media/Online & Online Marketing Google Facebook Twitter Restaurant/Related Sites Marketing Plan & Priorities Sales Sales Goals Advertising Locations Discount Tracking Method Discount Strategy Online Discount Sites IDDeliverables 1.Marketing Plan & Priorities Created 2.Sales Goals Created 3.Social Media Accounts Created 4.Restaurant Sites Accounts Created 5.Logo Created 6.Flyers Printed 7.Flyers Distributed 8. Sales Promotions Identified and Implemented Sales & Marketing

Communication Activity AudienceKey MessagesDelivery MethodWhenWho Promoting new food truck Public New mobile source for breakfast Word-of-Mouth Social Media Flyers Jan. 1, 2012 Goldie Hershow Logo Development Website Team Completion Status Completed Proof with Attachment Jun. 6, 2011 Goldie Hershow Flyer Development Website Team Pastries Team Completion Status Initiated Distribution with Attachment Nov. 23, 2011 Goldie Hershow Social Media/Online Sites Website Team Pastries Team List of Accounts Created Dec. 1, 2011 Goldie Hershow Sales & Marketing Communication Plan

RiskProbabilityImpactMitigation Plan 1. Commuters are not interested in mobile food truck MediumHigh Survey commuters at possible locations to assess interest 2. Price point is too high to be competitive in market Medium Research other bakeries and food truck prices and determine a comparable price 3. Miss target audience (ads are in wrong location) Medium Promo codes for different areas that it was distributed and evaluate which areas are working 4. Do not sell enough to make profitMediumHigh Decrease price points at launch and increase as time goes on 5. Marketing strategy too costlyLowHigh Prioritize marketing methods and increase as revenue increases Sales & Marketing Risk Response Plan

Website System Web Application (Place Orders) Functional requirements Visual design Implementation User Acceptance Test Cases Creation/Execution Develop Employee Training Manual Implement Employee Training Web Application (Employee Use) Functional requirements Visual design Implementation User Acceptance Test Cases Creation/Execution Develop Employee Training Manual Implement Employee Training IDDeliverables 1Functional requirements (including use cases) 2Visual design 3Completed development 4Test plan creation 5Test plan execution 6Website content (text & images) 7 Instructions for employee use of pre- ordering system 8 Training for employees on using pre-ordering system WebsiteSystem

Communication Activity AudienceKey Messages Delivery Method WhenWho Hand off of requirements Developers Hand off requirements so developers can start coding and testing Word docs in attachment Jul 6, 2011 Cindy Michael Website Development & Testing status updates Project Manager Marketing Team Communicate status of development & testing of website Project status dashboard in Excel Every Wed. Jul. 6, 2011 to Aug. 24, 2011 Cindy Michael Release training documentation Employee Provide training documents, to instruct the employee how to use the internal system to access the pre-orders Word docs in attachment Jan. 1, 2012 Cindy Michael Deployment of employee system Project Team Employee system is ready to launch Jan. 2, 2012 Cindy Michael Deployment of customer website Project Team Website is ready to launch Jan. 6, 2012 Cindy Michael Website Communication Plan

Risk DescriptionProbabilityImpactMitigation Plan 1. Resource Constraints: Team members work on various projects at work, might not get sufficient time working on this Wake n’ Bake project and thus pushing out the drop dead date for the initial design and requirement MediumHigh Trying to have the team members work extra hours, to meet the deadline for each milestone delivery for Wake n’ Bake project. 2. If Consulting firm does not understand the requirement, the implementation might not meet the requirement (functionality) LowHigh Offer several requirement walkthroughs aside from just delivering the requirements to them, therefore ensuring they are in sync with our requirements and reduce the risk of misunderstanding the requirement 3. The website may not deploy on time (implementation) MediumHigh We need to specify clearly, in our contract, when will be the production deployment date; and will try to eliminate the factors that might cause the delay of the website deployment 4. Lacking of experience of various consulting firms or contractors, which might result in we not selecting the best fit consulting firms or contractors Medium Perform in-depth research on the firms to make sure that they have worked on a similar project. 5. If the logo won’t be finalized by marketing team, it might prolong software development life cycle. LowMedium We will work with Marketing team, to ensure the logo will be finalized on time Website Risks

Budget PhasesInitiationPlanningExecutionTotal Budget 1. Sales & Marketing $5840$2,400$37,040 2.Website System $3,600$15,800$19,400 3.Pastries/Operations $7,780$36.580