Presentation on theme: "Wake ‘n Bake Food Truck Cindy Chen Goldie Liu Hershow Al-Barazi"— Presentation transcript:
1 Wake ‘n Bake Food Truck Cindy Chen Goldie Liu Hershow Al-Barazi Michael MolanoPency MakTingTing HuangTugce BoraProject Management x470April 23 - May 25, 2011EDP
2 Background Project Objective Over 350,000 people commute everyday to San Francisco from around the Bay Area leaving no time for breakfast. Our team will bridge the gap and strive to make this the easiest meal of the day.MissionTo provide San Francisco commuters a mobile source of breakfastcarryout that is fresh, gourmet, and convenient.Project ObjectiveBy Feb. 1, 2012 open a food truck that provides online pre-order services serving bite sized pastries, coffees and teas in high commute areas.
3 Scope Assumptions In Scope: Launch of a Wake n’ Bake food truck Out of Scope:Maintaining business post launchAssumptionsAlready have modified TruckTeam Member will be cashier/barrister/driverBusiness LicensePastry Chef & AssistantHealth PermitsUnlimited BudgetParking PermitsWebsite Provider Contract will guaranteeBakery for use and storage of goodsInsurance for Employees is not included in budgetWorking Part-time 10hrs/weekGo – Live date: Feb 1, 2012
4 Work Breakdown Structure Wake ‘n BakeSales & MarketingMarketingSalesPastries/OperationsMenuVendorsInventoryBakingSystem (Website for Pre-Order)Web Application (Place Orders)Web Application (Employee Use)
6 Pastries - Project Cost Budget Budget (SWAG estimates)Wage# of Total HoursInitiationPlanning (Internal)Execution (External Vendors)ClosingTotal Budget EstimatePastries(yearly)Baking Ingredients (monthly)$1,000.00$12,000Pastry Chef salary (wage= hourly)$15.0020$15,600Pastry Assistant salary (wage= hourly)$12.00$12,480Vendor – SFBI (monthly)$2,000.00$24,000Vendor – Philz (monthly)$400.00$4,800Coffee Machine (one-time fee)$400Coffee Grinders (one-time fee)$100.00$100Baking tools (one-time fee)$2,000Salary for two employees$4010$41,600Necessities(monthly)$200$2,400
7 Pastries – Risk Response Plan Pastries – Communication Plan Matrix ProbabilityImpactMitigation Plan1. Pastry chef/assistant are not able to perform the tasks due to sickness, personal reasonsMHOrder pastries from SFBI2. Vendors not able to delivery orders on time due to traffic, car accidents, etcPrepare a backend delivery service to fulfill orders3. Storage malfunction (ie: power outage)L4. Limited supply of ingredientsHave substitute ingredients ready on hands5. Food sanitationEmployees need to be safety & sanitation CertifiedPastries – Communication Plan MatrixCommunication ActivityAudienceKey MessagesDelivery MethodWhenWhoMenu preparationPastry Chef/Pastry assistantDiscussion on what to bakeIn person meetingBy Jan 1st, 2012TingtingPencyInventory controlCommunicate status of inventoryWeeklyMenu RotationWake n’ Bake TeamNew menu for the monthPastry OrderSFBIOrders and delivery schedule/Phone
8 Marketing Deliverables: Communication Plan & PrioritiesSocial Media accounts created – Facebook, TwitterRestaurant sites account createdLogo createdFlyersFlyers distributed in identified locationsSales promotions identified and rolled out to various sources – Local and small businesses, corporations, colleges
9 Restaurant/Related Sites Sales & MarketingMarketingLogoCreation/ProductionImplementationDistributionFlyersFabricationSocial Media/Online (Develop Online Short & Long Term Marketing Strategy)GoogleFacebookTwitterRestaurant/Related SitesOnline Discount SitesID Advertising locationsHigh Traffic Commuter HubsKey Restaurant MagazinesBART poster boardsSalesCalculate Operating Budget RequirementsPastries/Operations BudgetWebsite BudgetMarketing BudgetDevelop Discount/Added Value StrategyLocal Businesses, Campuses, Corporations
10 Marketing Communication Plan ActivityAudienceKey MessagesDelivery MethodWhenWhoPromoting new food truckPublicNew mobile source for breakfastWord-of-mouth, Facebook, flyersJanuary 1, 2012HershowGoldieLocal & Small BusinessesFace-to-face, flyersJanuary 20, 2012Nearby CorporationsNearby Schools
11 Marketing Issues & Risks ProbabilityImpactMitigation PlanCommuters are not interested in mobile food truckMediumHighSurvey commuters at possible locations to assess interestPrice point is too high to be competitive in marketResearch other bakeries and food truck prices and determine a comparable priceMiss target audience (ads are in wrong location)Promo codes for different areas that it was distributed and evaluate which areas are workingDo not sell enough to make profitDecrease price points at launch and increase as time goes onMarketing strategy too costlyLowPrioritize marketing methods and increase as revenue increases
12 [Michael]: This WBS needs to be expanded to one more level down. Website for Pre-OrderWeb Application (Place Orders)Functional requirements (including use cases)Visual designCreate, and Execute Test PlanDevelop Employee Training ManualImplement Employee TrainingWeb Application (Employee Use)[Michael]: This WBS needs to be expanded to one more level down.
13 Website Communication Plan Communication ActivityAudienceKey MessagesDelivery MethodWhenWhoHand off of requirementsDevelopersHand off requirements so developers can start coding and testingWord docs in attachmentJuly 6, 2011CindyMichaelWebsite development & testing status updateProject manager, marketing teamCommunicate status of development & testing of websiteProject status dashboard in ExcelEvery Wednesday from July 6, 2011 to August 24, 2011Release training documentationEmployeeProvide training documents, to instruct the employee how to use the internal system to access the pre-ordersTraining doc in Word docsJanuary 1, 2012Deployment of employee systemProject TeamEmployee system is ready to launchJanuary 2, 2012Deployment of customer websiteWebsite is ready to launchJanuary 6, 2012
14 Website Risks Risk Item # Risk Description Probability Impact Mitigation Plan1Resource Constraints: Team members work on various projects at work, might not get sufficient time working on this Wake n’ Bake project and thus pushing out the drop dead date for the initial design and requirementMediumHighTrying to have the team members work extra hours, to meet the deadline for each milestone delivery for Wake n’ Bake project.2If Consulting firm does not understand the requirement, the implementation might not meet the requirement (functionality)LowOffer several requirement walkthroughs aside from just delivering the requirements to them, therefore ensuring they are in sync with our requirements and reduce the risk of misunderstanding the requirement3The website may not deploy on time (implementation)We need to specify clearly, in our contract, when will be the production deployment date; and will try to eliminate the factors that might cause the delay of the website deployment 4Lacking of experience of various consulting firms or contractors, which might result in we not selecting the best fit consulting firms or contractorsPerform in-depth research on the firms to make sure that they have worked on a similar project.5If the logo won’t be finalized by marketing team, it might prolong software development life cycle.We will work with Marketing team, to ensure the logo will be finalized on time