1. Wake ‘n Bake Food Truck Project Management x470 April 23 - May 25, 2011 EDP 325936 Cindy Chen Goldie Liu Hershow Al-Barazi Michael Molano Pency Mak TingTing Huang Tugce Bora

2. Project Objective By Feb. 1, 2012 open a food truck that provides online pre-order services serving bite sized pastries, coffees and teas in high commute areas. To provide San Francisco commuters a mobile source of breakfast carryout that is fresh, gourmet, and convenient. Background Over 350,000 people commute everyday to San Francisco from around the Bay Area leaving no time for breakfast. Our team will bridge the gap and strive to make this the easiest meal of the day. Mission

3. Scope Assumptions In Scope: Goldie to update and put into table Launch of a Wake n’ Bake food truck One truck, One high commute location, no delivery, website created for ordering system Out of Scope: Maintaining business post launch Already have modified Truck Business License Health Permits Parking Permits Bakery for use and storage of goods Insurance for Employees is not included in budget Working Part-time 10hrs/week Go – Live date: Feb 1, 2012 Team Member will be cashier/barrister/driver Pastry Chef & Assistant Unlimited Budget Website Provider Contract will guarantee

4. Work Breakdown Structure Wake ‘n Bake Sales & Marketing Marketing Sales Pastries/Operations Menu Vendors Inventory Baking System (Website for Pre-Order) Web Application (Place Orders) Web Application (Employee Use)

5. Milestone Chart Hershow to insert

6. Gantt Chart Hershow to insert

7. Organization Chart Wake ‘n Bake Sales & Marketing Marketing Sales Pastries/Operations Menu Vendors Inventory Baking System (Website for Pre-Order) Web Application (Place Orders) Web Application (Employee Use)

8. Pastries/Operations MenuVendors Philz CoffeeSFBI Orders Delivery Schedule Payment Inventory Baking ingredients Bulk Ingredients Special Orders NecessitiesTracking plan Vendor orders In-House baking Baking ScheduleEmployees Pastry Chef Pastry Assistant Baking tools

9. Pastries - Project Cost Budget Budget (SWAG estimates) Wage# of Total HoursInitiation Planning (Internal) Execution (External Vendors)Closing Total Budget Estimate Pastries(yearly) Baking Ingredients (monthly)$1,000.00$12,000 Pastry Chef salary (wage= hourly)$15.0020$15,600 Pastry Assistant salary (wage= hourly)$12.0020$12,480 Vendor – SFBI (monthly)$2,000.00$24,000 Vendor – Philz (monthly)$400.00$4,800 Coffee Machine (one-time fee)$400.00$400 Coffee Grinders (one-time fee)$100.00$100 Baking tools (one- time fee)$2,000.00$2,000 Salary for two employees $4010$41,600 Necessities (monthly) $200$2,400

10. RiskProbabilityImpact Mitigation Plan 1. Pastry chef/assistant are not able to perform the tasks due to sickness, personal reasons MH Order pastries from SFBI 2. Vendors not able to delivery orders on time due to traffic, car accidents, etc MH Prepare a backend delivery service to fulfill orders 3. Storage malfunction (ie: power outage) LH Order pastries from SFBI 4. Limited supply of ingredients LM Have substitute ingredients ready on hands 5. Food sanitation LH Employees need to be safety & sanitation Certified Pastries – Risk Response Plan Communication Activity AudienceKey MessagesDelivery MethodWhenWho Menu preparation Pastry Chef/Pastry assistant Discussion on what to bake In person meetingBy Jan 1 st, 2012 Tingting Pency Inventory control Pastry Chef/Pastry assistant Communicate status of inventory In person meetingWeekly Tingting Pency Menu Rotation Wake n’ Bake Team New menu for the month EmailWeekly Tingting Pency Pastry Order SFBI Orders and delivery schedule Email/PhoneWeekly Tingting Pency Pastries – Communication Plan Matrix

11. Marketing Deliverables: a.Communication Plan & Priorities b.Social Media accounts created – Facebook, Twitter c.Restaurant sites account created d.Logo created e.Flyers f.Flyers distributed in identified locations g.Sales promotions identified and rolled out to various sources – Local and small businesses, corporations, colleges

12. Sales & Marketing Marketing Logo Creation/Production Implementation Distribution Flyers Creation/Production Fabrication Distribution Social Media/Online (Develop Online Short & Long Term Marketing Strategy) Google Facebook Twitter Restaurant/Related Sites Online Discount Sites ID Advertising locations High Traffic Commuter Hubs Key Restaurant Magazines BART poster boards Sales Calculate Operating Budget Requirements Pastries/Operations Budget Website Budget Marketing Budget Develop Discount/Added Value Strategy Online Discount Sites Local Businesses, Campuses, Corporations

13. Communication Activity Audience Key Messages Deliver y Method WhenWho Promoting new food truck Public New mobile source for breakfast Word-of- mouth, Facebook, flyers January 1, 2012 Hershow Goldie Promoting new food truck Local & Small Businesses New mobile source for breakfast Face-to- face, flyers January 20, 2012 Hershow Goldie Promoting new food truck Nearby Corporations New mobile source for breakfast Face-to- face, flyers January 20, 2012 Hershow Goldie Promoting new food truck Nearby Schools New mobile source for breakfast Face-to- face, flyers January 20, 2012 Hershow Goldie Marketing Communication Plan

14. RiskProbabilityImpact Mitigation Plan Commuters are not interested in mobile food truck MediumHigh Survey commuters at possible locations to assess interest Price point is too high to be competitive in market Medium Research other bakeries and food truck prices and determine a comparable price Miss target audience (ads are in wrong location) Medium Promo codes for different areas that it was distributed and evaluate which areas are working Do not sell enough to make profitMediumHigh Decrease price points at launch and increase as time goes on Marketing strategy too costlyLowHigh Prioritize marketing methods and increase as revenue increases Marketing Issues & Risks

15. Website for Pre- Order Web Application (Place Orders) Functional requirements (including use cases) Visual design Create, and Execute Test Plan Develop Employee Training Manual Implement Employee Training Web Application (Employee Use) Functional requirements (including use cases) Visual design Create, and Execute Test Plan Develop Employee Training Manual Implement Employee Training [Michael]: This WBS needs to be expanded to one more level down.

16. Communication Activity AudienceKey MessagesDelivery MethodWhenWho Hand off of requirements Developers Hand off requirements so developers can start coding and testing Word docs in email attachment July 6, 2011 Cindy Michael Website development & testing status update Project manager, marketing team Communicate status of development & testing of website Project status dashboard in Excel Every Wednesday from July 6, 2011 to August 24, 2011 Cindy Michael Release training documentation Employee Provide training documents, to instruct the employee how to use the internal system to access the pre-orders Training doc in Word docs January 1, 2012 Cindy Michael Deployment of employee system Project Team Employee system is ready to launch EmailJanuary 2, 2012 Cindy Michael Deployment of customer website Project TeamWebsite is ready to launchEmailJanuary 6, 2012 Cindy Michael Website Communication Plan

17. Risk Item # Risk DescriptionProbabilityImpactMitigation Plan 1 Resource Constraints: Team members work on various projects at work, might not get sufficient time working on this Wake n’ Bake project and thus pushing out the drop dead date for the initial design and requirement MediumHigh Trying to have the team members work extra hours, to meet the deadline for each milestone delivery for Wake n’ Bake project. 2 If Consulting firm does not understand the requirement, the implementation might not meet the requirement (functionality) LowHigh Offer several requirement walkthroughs aside from just delivering the requirements to them, therefore ensuring they are in sync with our requirements and reduce the risk of misunderstanding the requirement 3 The website may not deploy on time (implementation) MediumHigh We need to specify clearly, in our contract, when will be the production deployment date; and will try to eliminate the factors that might cause the delay of the website deployment 4 Lacking of experience of various consulting firms or contractors, which might result in we not selecting the best fit consulting firms or contractors Medium Perform in-depth research on the firms to make sure that they have worked on a similar project. 5 If the logo won’t be finalized by marketing team, it might prolong software development life cycle. LowMedium We will work with Marketing team, to ensure the logo will be finalized on time Website Risks

18. Budget