Auto Trends 40 is the New 30…MPG that is. Hyundai raised the bar so high every other manufacturer will need to reach higher…and quickly. American Made.

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Presentation transcript:

Auto Trends 40 is the New 30…MPG that is. Hyundai raised the bar so high every other manufacturer will need to reach higher…and quickly. American Made. More cars are made in the U.S. in recent years than in 2010 or Leasing, Not Buying. Sales will increase over the next 5 years on the back of leasing, not buying. Source: ezinearticles.com, “New Car Trends for 2012,” Matthew Keegan

The volume of Phoenix adults who plan to buy a new vehicle has increased in 2013 from 2012, with the most popular vehicles being mid-size cars and pickup trucks. Source: Phoenix CBSA Scarborough Release 1 (Feb. 11 – Jan. 13) Interest in buying compact cars, mid-size cars and pickup trucks has increased in Phoenix in 2013 from 2012; while interest in buying new full-size or luxury cars, SUVs and Vans/Mini-vans has waned year-over-year.

66% of Phoenix adults plan to spend between $15,000 and $30,000 on a new vehicle in 2013, compared with only 28% in Source: Phoenix CBSA Scarborough Release 1 (Feb. 11 – Jan. 13)

The volume of Phoenix adults who plan to buy a used vehicle has decreased in 2013 from 2012, with the most popular vehicles being compact cars, mid-size cars and pickup trucks. Interest in buying compact and luxury cars has increased in Phoenix in 2013 from 2012; while interest in buying used full-size and mid-size cars, pickup trucks and Vans/Mini-vans has waned year-over-year. Source: Phoenix CBSA Scarborough Release 1 (Feb. 11 – Jan. 13)

40% of Phoenix adults plan to spend between $10,000 and $25,000 on a used vehicle in 2013, compared with only 36% in Source: Phoenix CBSA Scarborough Release 1 (Feb. 11 – Jan. 13)

Compared to the total Phoenix adult market, those who plan to buy a new or used vehicle in the next 12 months are more digitally dependent. Source: 2013 Phoenix CBSA Scarborough Release 1 (Feb. 12 – Jan. 13) How to Read: Phoenix adults who plan to buy a new vehicle in the next 12 months are 56% more likely to own a tablet than the average Phoenix adult.

Republic Media’s print, online and broadcast products are a great way to reach potential vehicle buyers in Phoenix. Source: 2013 Phoenix CBSA Scarborough Release 1 (Feb. 12 – Jan. 13)