1. Arizona Restaurant Trends for 2013 Arizona has more than 9,000 restaurant locations across the state, totaling 11% of the states workforce and more than $10 billion in annual sales. Extending Dayparts: Expanding offerings in new ways to elevate the customer experience, drive more traffic during slower times and boost the bottom line. Farm-to-table Movement: More locally grown fare filling plates and more demand from consumers for healthy, tasty options. Smaller Bites: More emphasis on smaller, appetizer-like fare over four-course meals.

2. The volume of Phoenix adults who patronize restaurants each month has declined from 2012, but the frequency with which they visit fast-food establishments has increased in 2013. Source: 2012-2013 Phoenix CBSA Scarborough Release 1 (Feb. 11 – Jan. 13) In 2013, the most popular type of restaurant among Phoenix adults continues to be Mexican.

3. Compared to the total Phoenix adult market, those who patronize fast-food or full-service restaurants each month are more digitally dependent. Source: 2013 Phoenix CBSA Scarborough Release 1 (Feb. 12 – Jan. 13) How to Read: Phoenix adults who patronized a full-service restaurant in the past month are 8% more likely to own a tablet than the average Phoenix adult.

4. Compared to the total market, Phoenix adults who ate at a full- service restaurant in the past month are 8% more likely to visit azcentral.com each week. How to Read: An index demonstrates what is above average (101 or greater), average (100), and below average (99 or less) of a given demographic. Phoenix adult population index is 100 Source: 2013 Phoenix CBSA Scarborough Release 1 (Feb. 12 – Jan. 13)