RATAVA’S LINE A collaborative cyber-fashion event and online mystery game Fashion Institute of Technology Simon Fraser University April 23, 2003

RATAVA’S LINE Site

Overview A first in the fashion design/education field  FIT, SFU, Adobe  Interdisciplinary, cross-institutional, international  Collaborative, distance learning environment  New online creative and marketing tools  New skills  New markets and careers  New ways of marketing

Aspects of Collaboration  Creating and translating fashion designs to explore how they relate to virtual environments  Exploring how virtual worlds can support artists (artwork is included from NYC and Vancouver)  Interactive narrative performance (characters are played by actors simultaneously from both coasts/countries)  How collaborative projects can bring people and countries together  Exploring as a group that never met the issues of the "real" and the virtual

Adobe Atmosphere  Defining a new creative medium  Setting the standard for 3D on the web  Open, distributed cyberspace on the net  Industrial, commercial, educational applications  Users create and share own content  Player and Builder  Viewpoint for hi-res objects

Online collaborative tools  Adobe Atmosphere shared virtual 3D spaces  Real time chat  Webcam  Discussion forums  3D modeling tools

New design and learning skills  Range of environments: 2D, 3D, physical, virtual, live  Range of media: Fashion show, art show, interactive narrative, game, live performance  Distributed international team  Interdisciplinary communicating, thinking, working, negotiating, results

New ways of marketing  Virtual portfolio: beyond physical and powerpoint  Virtual changing room  Design and manufacture on demand  Global access, 24/7

New markets/careers: Media go virtual  Serving the needs of Silicon Alley and the global media marketplace  Gaming (design and wear your character)  Interactive storytelling  Virtual set and character design  Movie special effects

RATAVA’S LINE Site Pose Ah

Future Tech Directions Poser 5 Cloth Model, with a revolution in 3D Chipset performance The tie-in with apparel: Whole Garment Knitting, CAD/CAM comes to fashion?

Poser 5 Cloth Modeling with a revolution in 3D Chipset performance

Whole Garment Knitting CAD/CAM comes to the apparel business (Shima Seiki)

Ongoing Partnership: Rev 2.0 and Beyond  Fashion  Design  Education  New Media  New Tech and Tools  Art  Industry

A new dimension in a new millennium  From cut-and-sew to CAD and make.  From geek to glam  From separation to collaboration  From competition to convergence  From screen to life and life to screen  From real to virtual and back again

Online Resources This presentation is at: RATAVA’S LINE Project and Event Pages: Contact: The Digital Space Commons Whole Garment Knitting: Fashion Institute of Technology: Simon Fraser University: Adobe Atmosphere: