1 Ericson University March 2013 Welcome!

2013 Product Introduction Schedule 1140 Series LED Product Launch On-line Product Selectors Quote Process Essentials Freight Included Discussion WESCO / AD Marketing Update 2 EU March 2013 Agenda

Product Introduction Schedule ProductDate 1140 Series LED02/27/ Series LED03/27/13 TuffTraxx04/17/13 Tri-Panel LED05/15/13 PowerCart06/12/13 50W LED07/10/13 Oscar - ReduxQ LEDQ3 Oscar - MiniQ3 Oscar - Roll CageQ4 Configurator - Temp PowerQ4

2013 Product Introduction Schedule 1140 Series LED Product Launch On-line Product Selectors Quote Process Essentials Freight Included Discussion WESCO / AD Marketing Update 4 EU March 2013 Agenda

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Made in the USA – Support for North American manufacturing – Family owned and operated since 1918 (4 th generation) LED Lighting Technology – Low power consumption – Reduced operational costs – Additional job-site circuit availability cULus Outdoor / Wet Location Listed – UL Listed provides customers with peace-of-mind and confidence – Safe, reliable operation is assured indoor or when exposed to the elements Key Product Features and Associated Customer Benefits

Cool White LED – Reduced eye stress and associated health concerns – Improved workplace ergonomics from glare-free operation Daisy-chain Connectivity – Simplified cable routing – Reduced cabling expense – Multiple light connectivity from a single circuit Key Product Features and Associated Customer Benefits Model NumberMaximum Lamp CapacityMaximum Length (ft.) F-LED F-LED F-LED14700

50,000 Hour Life Expectancy – Reduced replacement costs – Reduced down-time and maintenance costs Lightweight, Impact Resistant Material – Increased product longevity – Simplified installation and handling Green / Ecologically Friendly Materials – Support for sustainable “green” friendly initiatives Flexible mounting alternatives – Hang or stand to meet changing operational requirements Key Product Features and Associated Customer Benefits

Tunnel Lighting – Construction, water and electrical utilities Task Lighting – Assembly / repair, inspection, construction, law enforcement Entertainment Venues – Fairs, concerts, carnivals, fund raising Emergency Medical Care – Triage, pre/post-operative locations, counseling Defense / Safety – Temporary command posts, food facilities, living quarters Market Opportunities

Utility Maintenance – Electrical, water, phone, cable, Recreational Events – Carnivals, fairs, food services, receptions, outdoor parties Tent Lighting – Military, emergency response, medical care, carnivals Construction Sites – Commercial, residential Market Opportunities

Trade Pricing Price Differential Over Fluorescent – ~25% Series LED Product Launch Model NumberP48 Trade LED$ F-LED$ LED$ F-LED$ LED$ F-LED$ LED$ F-LED$870.72

2013 Product Introduction Schedule 1140 Series LED Product Launch On-line Product Selectors Quote Process Essentials Freight Included Discussion WESCO / AD Marketing Update 12 EU March 2013 Agenda

13 On-line Product Selectors

2013 Product Introduction Schedule 1140 Series LED Product Launch On-line Product Selectors Quote Process Essentials Freight Included Discussion WESCO / AD Marketing Update 14 EU March 2013 Agenda

Responsiveness / Quick Turn-around – Completeness Is Critical Improves Turn-around Time Significantly Eliminates Confusion and Errors Eliminates Need for Multiple Quote Generation – All Quote Requests Are Logged and Tracked All Request Need to Be Submitted Utilizing Defined Process On-line Form – – 15 Quote Process Essentials

16 Quote Process Essentials Requested By: Rep Agency: Rep Name: Address: Distributor: Name: Location: Account No.: Project: Project Name: End User Name: End User Address: Inquiry: New Add-On to Existing Quote Current Quote Change to Existing Quote Current Quote Renewal Current Quote: Competition: Competitor: Part Number: Per Item Requested: Qty. Required: P/N or Complete Specs for Modified/Custom Item: Target Price: Need by Date (of Product): Government / International / Other: GOV, Bid board items, etc.Send Directly to Ann Zelch International/directSend Directly to Dan Ericson Other InquiriesForward to

2013 Product Introduction Schedule 1140 Series LED Product Launch On-line Product Selectors Quote Process Essentials Freight Included Discussion WESCO / AD Marketing Update 17 EU March 2013 Agenda

Commission % vs. Commission $$$ – Freight Excluded Straight Commission % Applies Commission $$$ = Quoted Value * 10% $23,748 * 10% = $2,375 Commission 18 Freight Included Clarification …

Commission % vs. Commission $$$ – Freight Included Same Commission $$$ Commission % Will Vary on Quote $23,748 * 10% = $2,375 Commission … No Freight Commission % = $2,375 / ($23,748 + $800) … Freight Included = 9.6% $24,748 * 9.6% = $2,375 Commission … Freight Included Same Commission $$$ 19 Freight Included Clarification …

2013 Product Introduction Schedule 1140 Series LED Product Launch On-line Product Selectors Quote Process Essentials Freight Included Discussion WESCO / AD Marketing Update 20 EU March 2013 Agenda

WESCO - COGS & Global Accounts Ericson U.S COGS Global Accounts 69% Increase Top 25 Global Accounts:

2013 Marketing Planning 2013/2014 Buyers Guide – 6 pages One WESCO Branch Trade Shows – 5 shows Birmingham – 5/2 Norfolk – 9/5 Industrial Program: Global Accounts Customer Relationship Handbook - Handbooks featuring supplier's industrial capabilities, printed for our new Global Account wins – Temp power and LED lighting will be featured Petrochem Capabilities Brochure – 3Q

2013 WESCO Marketing Programs Supplier Marketing ProgramDescription/FocusAudience Electronic Sales Bulletins (2) bulletin featuring any Ericson product/promo/ serviceInternal - WESCO Sales Reps Participation in Inside Track (11 issues)Marketing E-NewsletterInternal - WESCO Sales Reps

AD Rewards Introduction packet sent to all Affiliates 24

AD Rewards Literature Literature available on rep login to order version also available

RepLink Phase 1 Will go LIVE TODAY! Login – first initial; last name Password – ericson1 (will ask you to re-set password) Kristin with questions

Access RepLink from Ericson home page

28 Ericson University March 2013 Thank You For Attending!