How The Green Sports Alliance Can Help UPS Advance Its Sustainability Goals Through The Universal Power of Sports

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Presentation transcript:

How The Green Sports Alliance Can Help UPS Advance Its Sustainability Goals Through The Universal Power of Sports #GreenSports A Better Way to Play The Green Sports Alliance and the Business Case for Sustainability in Sports

text 2 “Sport has the power to change the world. It has the power to inspire and unite people in a way that little else does…” – Nelson Mandela, Laureus Lifetime Achievement Award Speech, 2000

text 3 The Green Sports Alliance leverages the cultural and market influence of sports to promote healthy communities where we live and play. We do so by inspiring sports leagues, teams, venues, their partners and millions of fans to embrace renewable energy, healthy food, recycling, water efficiency, species preservation, safer chemicals and other environmentally preferable practices.

nearly 300 Nearly 300 Professional and Collegiate Teams and Venues from 20 Different Leagues and 14 Countries

The Three Pillars of Our Work Leagues Teams Venues Events Colleges Vendors Sponsors Partners Sports Fans Communities Students Athletes Greening Operations Greening Supply Chains Fan Engagement

How We Do Our Work: Tools & Tactics Member Network Collaboration (ENGOs, EPA, etc.) Technical Expertise Greening Advisor/ Online Guides Playbooks/Reports / Case Studies Webinars Production of Sustainability Reports Data Tracking & Reporting Workshops Summit Jewel Event Greening Fan Engagement (eco-tips, PSAs, social, media, digital, etc.) Sponsor Engagement Team Owner Engagement Athlete Engagement Municipality Engagement

Playbooks/Published Reports/Case Studies 7

Online Resources 8

Green Sports Alliance Webinars 9 Our webinar series provides members with solutions, information, and actions they can take to both improve their environmental performance and save money. Past topics include: o Finding Your MVPs: Building & Maintaining an Internal Green Team o Sustainable Printing: Panel Discussion on Paper, Ink & Going Digital o LED Sports Lighting: Rapidly Growing Applications, Innovations, & Opportunities o Beyond Bobbleheads: Seizing the Opportunity to Engage Fans Around Sustainability o Water: Strategies around Efficiency, Restoration & Drinking Water for Venues & Events o Going Abroad: Case Studies of Sports Greening Successes in Europe o Green Cleaning Panel Discussion: Ask the Experts

Green Sports Alliance Workshops 10 o The Green Sports Alliance convenes regional workshops with local sports teams, venues, leagues and partners. o Workshops feature expert presentations and facilitated discussion to explore better practices in sports greening, identify innovative solutions and foster collaboration. o For example, in 2014, the Alliance produced a nationwide sustainable transportation workshop series in conjunction with the Electric Drive Transportation Association (EDTA).

Green Sports Alliance Summit – June 29-July 1, Chicago, IL 11 o The annual Green Sports Alliance Summit is the world’s largest and most influential gathering for the sports community to unite around sustainability. o The Summit convenes industry stakeholders around better environmental practices and proven solutions that help to advance the green sports movement. o The Summit features 100 distinguished speakers across keynote addresses, leadership plenaries, breakout sessions, sports venue tours and networking events.

text The Impact Of Our Work The Business Case for Green Sports

Sports Greening Movement 13 The Green Sports Alliance was Founded by NRDC and Paul Allen’s Vulcan Inc. All Major North American Professional Sports Leagues Have Active, Growing Greening Programs

Sports Greening Movement 14 All Major North American Professional Sports Events Are Greening Their Games MLB PlayoffsNFL Super BowlUS Open NBA Playoffs MLB All-Star Game NFL Pro BowlMLB World Series NHL Stanley Cup NHL Winter Classic MLS Championship Cup MLS All-Star Game NBA All-Star Game MLB World Series

Go Green, Save Green 15 Cut energy use by 25 percent = save $750,000 annually Cut natural gas use by 66% and electricity use by 30% = save $500,000 annually Installed 178 waterless urinals = save $28,000 annually & 7 million gallons of water Cut trash pickups by 64 percent = save $50,000 annually

Go Green, Save Green 16 Arena-wide energy efficiency upgrades = saved $1.6 million Use drip irrigation and timers = save $11,000 annually More efficient plumbing fixtures = save $6,000 annually Energy efficiency upgrades = saved $411,000 Improved waste diversion = saved $260,000 Water efficiency upgrades = saved $165,000

The Sustainability Imperative at Colleges & Universities 17

text The Impact Of Our Work The Bigger Picture

text “Sports have an unparalleled impact on the everyday lives of billions of people. Sports shape and stabilize social and political identities around the globe…” –A. Markovits and L. Rensmann, “Gaming the World”

Reach & Influence of Sports 20 Global Sports Industry $1.35 TRILLION U.S. Sports Industry $485 BILLION BEVERAGE INDUSTRY AGRICULTURAL INDUSTRY PLASTICS INDUSTRY Cleaning & Maintenance Transportation & Sponsors AUTOMOBILE INDUSTRY Facilities & Equipment STEEL INDUSTRY ELECTRONICS INDUSTRY Programs & Paper Products PAPER INDUSTRY CHEMICALS INDUSTRY Apparel & Souvenirs SOLID WASTE INDUSTRY TEXTILES INDUSTRY Concessions & Food The Unparalleled Market Influence Of Sports

Reach & Influence of Sports The Unparalleled Cultural Influence of Sports in the U.S. 21

Reach & Influence of Sports 22 Total North American Outreach Potential = Over 6.5 Billion Season Views The Unparalleled Visibility Influence Of North American Sports 400 million total season views & 30 million fans via social media 700 million total season views & 400 million fans via social media 5 billion total season views & 1.8 billion Super Bowl social media impressions 355 million total season views & 1 million people visit the NHL website everyday 80 million MLS season views & 800 million people watched 2014 World Cup 728 million total views for 2014 March Madness tournament

Reach & Influence of Sports Reaching Millions of Fans on Environmental Issues 23

Why Green Our Games? 24 Global Warming Wildlands & Wildlife Health & Environmental Justice Oceans & Water Energy & Air Smart Growth & Transportation Waste & Recycling Food & Agriculture Sports Greening promotes: Reducing Reusing Recycling Energy Efficiency Water Conservation Buying Recycled Products Smart Transit Healthy Food The Environmental Benefits Are Many…

text 25 “Sound practices that aim to protect our natural resources make sense in every way… Sustainability is of high importance to a large majority of baseball fans, club personnel and owners. This majority, I’m happy to say, increases every year.” – (Retired) MLB Commissioner Bud Selig

text Learn More & Join Us at: …join the conversation at #GreenSports David Muller Membership Director, Green Sports Alliance