Custom Publishing The Secret Weapon for Your Top and Bottom Line

Your customers must be publishers of content to survive

You + Relationships + Content = Win, Win, Win

The Growth of US Custom Media Outsourced custom publishing grew by 16.5% in 2007, the highest growth in marketing except word-of-mouth Overall custom publishing spending is $34 billion Source: Veronis Suhler It’s expected to grow by an average of 11% or to $9.2 billion in 2012 A lot of money is on the table

Drive your revenue by making your customers thought leaders…

The Case for US B2B Custom Media Business marketers spent 29% of their total marketing budget for 2008 on the creation and execution of custom content 42% of marketers increased their spending on custom media and custom content in 2008 The average US-based business spends $912,532 on custom publishing marketing activities 83% of custom content spending is allocated to print materials, 17% to online 74% of executives who read custom publications believe they are more effective than other forms of advertising at telling them about a company’s entire line of products and services

Custom Products Used By US Business Marketers

Consumer Research on US Custom Media Engages and Educates Audiences 85% view magazines as the preferred source of information about brands/products/advertising Influences Purchase Decisions 62% say brands that provide information about their products in custom magazines helps them make better purchase decisions Directly Influences Purchase Activity 59% have purchased a product mentioned or advertised in a brand-sponsored custom magazine Influences Loyalty 60% are more likely to repeat purchase from the brand that “shows it cares enough” to provide a custom magazine

The Power of Custom Media: ROI

Corporate Case Study: CDW Five magazines (BizTech, FedTech, EdTech K-12, EdTech HiEd, StateTech) Print magazine with integrated magazine Web site Build customer loyalty to CDW, its technology and its salespeople Differentiate CDW as a thought leader and credible partner for higher-value technology implementations High-degree of peer-created content in print and online to foster trusted relationships with customers