Craft Beer Trends Bring New Attention to the Benefits of Beer A Toast to Good Health: Craft Beer Trends Bring New Attention to the Benefits of Beer ADA TIMES, Winter 2011 issue Free Powerpoint Templates

Beer Fun Facts Beer dates back over 8,000 years Beer is one of the most consumed beverages in the world behind water and tea In 1620 thirst causes Mayflower to land on Plymouth Rock The term “ honeymoon” derives from beer The strongest beer in the world is Sam Adams Utopias with a 26% ABV Egyptians and other Middle Eastern cultures invented beer. These early cultures shared the belief that this brew, this magic fermentation, was a gift from the heavens, from the beer gods. NA According to ship’s log; Mayflower lands on Plymouth Rock because they ran out of beer and could not drink water. They stocked enough beer for each man, woman and child to consume one gallon per day, drinking water was dangerous. Beer was boiled and contained alcohol which helped prevent germs from re-entering and killed pathogens. Term Honeymoon comes from beer; time of the Babylonians the brides father was required to supply his son-in-law with all the mead he could drink for a month. Mead is known as “honey beer” and the calendar was lunar so hence the term honey moon. Sam Adams Utopias is 26% ABV or 52 proof.

Beverage Alcohol Business Dollars Spent in Supermarkets Over 50% of beverage alcohol dollars generated is on Beer Source: IRI Total US Supermarkets YTD ending July 10th, 2011

Red Wine vs. Beer Red wine health benefits are well known but what about beer? ethanol in alcohol has significant health benefits Counters atherosclerosis Increases HDL cholesterol, lowers LDL cholesterol Reduces risk of blood clots Lower incidence of gallstones Decrease risk of type 2 diabetes Improve cognitive function in older adults

Craft Beer Additional health outcomes Lower risk of kidney stones in men Possibly due to high water content and diuretic effect Compound in hops may also slow the release of calcium from bone that is implicated with kidney stones Protective effect on bone mineral density

Beer Nutrition Breakdown Two of the key beer ingredients are barley and hops Compared to red wine this is a considerable amount of more nutrition

Beer Nutrition Breakdown Fat-free Carbohydrate make up 1/3 calories in beer mostly from partially broken down starch Protein is present in small amounts (4% of total calories) Alcohol (ethanol) make up 2/3 calories in regular beer Carbohydrates less in wine Protein is nearly non-existent in wine Alcohol (ethanol) make up 86% of calories in wine

Beer Nutrition Breakdown Water – 90-94% present in beer Averages 4.6% alcohol by volume (ABV) Most beers range from 3-6% ABV, but some can get to 10% or higher Beer has 2 ½ times more water Averages 12-14% ABV What does this mean? Beer drinkers are better hydrated

Fiber for the Imbiber USDA Nutrient Data base lists beer’s fiber content as zero grams Discrepancy of how this is measured Official methods of measuring dietary fiber in foods are not applicable to beverages Spain utilized a specific method and estimated a dietary fiber content of beer

Fiber for the Imbiber Study, “Dietary Fiber Complex in Beer,” published in 2009 Journal of the American Society of Brewing Chemists Found lager to contain 2 grams of soluble fiber per liter while a dark beer has 3.5 grams of soluble fiber 12 oz serving size, equates to 0.75 grams for a lager and 1.3 grams for a dark beer

Beer Outshines Wine with many Micronutrients Regular 12oz beer contributes Folate Vitamin B12, which supplies about 3% of recommended daily amount for adults, according to USDA Vitamin B12 is derived from bacteria that colonize in barley grains Being produced by the bacteria means B12 is very stable and will survive the brewing process

Beer Outshines Wine with many Micronutrients Beer and Wine both contain similar amounts of potassium, magnesium, phosphorus and fluoride Beer is the winner for selenium and silicon Silicon may help counter osteoporosis

Beer vs Wine

Beer and Food Pairings “move over wine” Person perceives over 10,000 oral aromas Wine has only 1,000 aromas Artisan beer market is growing Exotic and bold style beers gaining traction: India Pale Ales, sour ales and fruit beers Foodies and wine-lovers are discovering craft beer has all the complexity, food compatibility and diversity for a fraction of the price

Jodi Schweiger RD LD CDE Questions Jodi Schweiger RD LD CDE Hy-Vee, Inc. 1725 Jordan Creek Parkway West Des Moines, IA 50266 jschweiger@hy-vee.com