Don Logan Chairman & Chief Executive Officer Time Inc.

Slides:

Advertisements

Similar presentations

Targeting Influentials 2008 New research from PPA Marketing.

Advertisements

Advertising Fashion. Advertising the Product o Fashion Advertising: the paid communication between product maker or the seller and the audience or the.

MRI Essentials. MRI: Who Are We?  MRI (Mediamark Research & Intelligence) is the leading provider of multimedia audience research data in the United.

808 Main St. Fitchburg, MA Dutton St Lowell, MA

Multi-Media and Cross-Platform Integration Chapter 13.

Magazines in the Driving Seat “Magazines in the driving seat” Research into offline drivers of online search and purchase.

Marketing Co-Op. paid identified sponsor Any paid form of non- personal promotion of ideas, goods, or services by an identified sponsor.

AOL TIME WARNER A Failure of Synergy?. Reasons for the Merger in 2000 Concentration of value: Value of merger: $300bn when announced, $ bn in Jan.

Five Major Players in the Advertising Industry 1.Advertisers Marketing or advertising dept. In-house agency –> function? Pros and cons? 2.Agencies (External):

Marcus A. Zito CIS 1055: Section /01/09. Background Largest television cable company in U.S.A. Second largest internet provider in U.S.A. Fourth.

THE MAGAZINE BUSINESS. Magazine Revenues  56% advertising  44% circulation  Most circulation by subscription  56% advertising  44% circulation 

Market Segmentation Duane Austin Chris Browning Sam Nichelini Duane Austin Chris Browning Sam Nichelini.

Media Strategy & Planning MKTG 340 Maureen O’Connor.

MARKETING. Advertising media are channels of communication Information travels through them to consumer.

Importance of Media Audiences. Relationship between Audience and Media Product A media audience is the group of people who purchase a media product. It.

Chapter Twelve Traditional Advertising Media. Media Vs. Vehicles Media The general communication methods that carry advertising messages e.g., television,

Analyzing Explicit & Subtle Advertising in a Variety of Media.

Muscat Press & Publishing House (SAOC) MPPH Presentation.

UNIT 6.1 Advertising Media

Magazines in the Driving Seat “Magazines in the driving seat” Research into offline drivers of online search and purchase. PPA Marketing, August 2007 Magazines.

Will the Online News Industry Be Able to Finance Quality Journalism? Vin Crosbie Digital Deliverance LLC

ABC ROUND-UP: AUGUST MAGAZINE MEDIA AT A GLANCE Source: NRS PADD I Rules of Attraction I BRAD Magazine media reaches 39 million adults every month.

A2 Sociology: Mass Media L.O: 1.To be able to define the media 2.To be able to name the three different types of media organisation.

Chapter 9 Print Media Outline Print media Newspapers Magazines

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter Eight Traditional Media Channels.

The Media of Advertising. What is Media?  Media - channels of communication, through which the advertiser’s message is brought to consumers.  There.

Connecting You With Your Customers! Montgomery Area Market Study Conducted by Thoroughbred Research Inc. for the Advertiser Company, Inc. For Educational.

Primedia: “The New Tradition in Media” Beverly Chell Vice Chairman -- Primedia April 27, 2001 Beverly Chell Vice Chairman -- Primedia April 27, 2001.

Marketing Plans Created By Memory Reed Promoting Your Products ·Promotion – communicating with a customer through advertising, publicity, sales.

Display Advertising, MSN Presentation to [Client Name] [Month Date, Year]

Key Facts about the UK Consumer Magazine Industry

1 Playboy Enterprises, Inc. 2 Company Background A brand-driven international multimedia entertainment company CEO: Christie Hefner since 1979 Property.

MARKETING. Assignment: Each group will get a topic and will have to create a poster on researched information Define – in your own words (can use books.

Ch. 12: Evaluation of Print Media n Classification of Magazines - Standard Rate and Data Service (SRDS) divides the publications into three broad categories.

Food Marketing. Family Influence on Food Choices Family is the major influence on the food choices and habits of its members. Starting as children due.

Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc. 8-1 Role of Media Research Media planners rely on secondary.

Copyright © 2006 Thomson Business and Economics. All rights reserved. Chapter 14 Media Strategy and Planning for Advertising and IBP.

Unit 30:1 Advertisement Production The Structures and Techniques of Advertising.

How Much is Enough? International Symposium on Online Journalism April 8, 2005.

Music Institutions Joanna Crook. Bauer Media  Bauer media was founded in 1875  Bauer Media are a large German publishing company based in Hamburg. They.

1 ©2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Chapter 8 Magazines. The Beginning Britain 18 th century London For elite with literate and satirical writing mainly about the government Colonies –Andrew.

It is Europe’s largest privately owned publishing group, this group is a worldwide media empire offering over 300 magazines in 15 countries, including.

@mequoda 1 Publishing Digital Magazines iPad, Kindle, Nook and Beyond.

MEDIA TYPES AND CHRS.

Bell Ringer Have you ever heard of the Microsoft X Box? How did you hear about it?

MAGAZINE MEDIA – MARKET OVERVIEW THE BASICS. MAGAZINE MEDIA AT A GLANCE Source: NRS PADD I BRAD Magazine media reaches 38 million adults every month 2500+

T- 1 Copyright©1997, Allyn & Bacon Pervasiveness _ 1,500 TV Stations _ 12,000 Radio Stations _ 11,000 Cable Systems _ 15,000 Newspapers and periodicals.

Evaluation of Print Media © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

17 Designing and Integrating Marketing Communications 1.

MAGAZINE MEDIA – MARKET OVERVIEW THE BASICS. MAGAZINE MEDIA AT A GLANCE Source: NRS PADD I BRAD Magazine media reaches 38 million adults every month 2500+

Magazine publishing. I chose IPC Media I think IPC would be suitable to publish my magazine because IPC publish a lot of niche magazines and not as many.

BAUER MEDIA By David Tembo. About Bauer Media  Bauer media is a transnational media company situated in multiple countries around the world. It is a.

EVENT DISTRIBUTION Sports Entertainment and Recreation Marketing.

Sports Promotion. P P P P The Marketing Mix—The Four Ps 2 involve the goods, services, or ideas used to satisfy consumer needs. Product Decisions involve.

L-3 Checking the Media. Objectives Analyze Media Messages Analyze Media Messages Describe comparison Shopping Describe comparison Shopping About different.

Advertising Medias Chapter 1.6. Media TypeAdvantagesLimitations Newspapers Timeliness; good local market coverage; high believability Short life; poor.

Magazine Advertisements. Target Audience: The group of consumers for whom the media text is constructed. Demographics: Measurable characteristics of media.

MAGAZINE MEDIA – MARKET OVERVIEW THE BASICS. MAGAZINE MEDIA AT A GLANCE Source: NRS PADD July 2015 – June 2016 Magazine media reaches 37 million adults.

Word of the Day: Preclude MAKE SURE YOU HAVE A BOOK!!!!! + COMPUTER

Marketing Plans.

Chapter 11 Using Magazines Magazine Pros Reach narrowly targeted audiences Provide strong visuals Offer some form of regional and/or demographic.

Ind. 4.02(A) – Explain the types of advertising media

Advertising Marketing Co-Op.

Magazine Media – Market overview The basics

The growth of the identity economy

The growth of the identity economy

Digital bootcamp.

Ch. 14 Advertising 14.1 Advertising Media.

Presentation transcript:

Don Logan Chairman & Chief Executive Officer Time Inc.

By revenue, the world’s largest magazine publisher Time Inc. – who we are 64 magazines published Circulation approaching 50 million Total audience over 250 million 1 in 2 adults in the U.S. reads at least one Time Inc. magazine each week 64 magazines published Circulation approaching 50 million Total audience over 250 million 1 in 2 adults in the U.S. reads at least one Time Inc. magazine each week

Group # Magazines Core Franchise(s) News 8 Regional4 Sports – spectator 3 Sports – outdoor15 Women’s – celebrity4 Women’s – lifestyle 13 Business3 Personal Finance2 Entertainment1 Time Inc. – who we are Other11

Time Inc. – who we are

36 straight quarters of earnings growth 25% share of U.S. consumer magazine ad spend 36 straight quarters of earnings growth 25% share of U.S. consumer magazine ad spend A decade of delivering results ($ millions)2000CAGR Revenue4,8926% EBITDA83715% ($ millions)2000CAGR Revenue4,8926% EBITDA83715% Time Inc. – who we are

AOL Time Warner family Time Inc. AOL Turner TW Cable Warner Bros. Warner Music HBO Time Inc. AOL Turner TW Cable Warner Bros. Warner Music HBO Magazine and book publishing Online services Cable channels Cables systems Movies and television Multiple labels Pay TV services Magazine and book publishing Online services Cable channels Cables systems Movies and television Multiple labels Pay TV services

A belief in print Print delivers for advertisers Mass reach Targeting – geographic and demographic Reader relationships Multimedia Mass reach Targeting – geographic and demographic Reader relationships Multimedia

A belief in print Categories News Sports Celebrity Lifestyle Categories News Sports Celebrity Lifestyle Mass reach Magazine TIME Sports Illustrated People Southern Living Magazine TIME Sports Illustrated People Southern Living Total Audience 21 million 16 million 34 million 13 million Total Audience 21 million 16 million 34 million 13 million

A belief in print Targeting Demographics Women Men Families New mothers Teens School age children Affluence Homeowners Demographics Women Men Families New mothers Teens School age children Affluence Homeowners Specific interests Business Cooking Fishing Golf Yachting Technology Spectator sports Music Surfing Investing Specific interests Business Cooking Fishing Golf Yachting Technology Spectator sports Music Surfing Investing Geography Regional publications Local publications Geography Regional publications Local publications Targeting within mass magazines or by specific titles

A belief in print Editorial relationship with readers Self selection Purchase Receptive, positive emotional state Self selection Purchase Receptive, positive emotional state

Historically, difficult to buy across media Media companies not organized to sell Agencies not set up to buy Consolidation of media companies, agencies and advertisers Interactive media is the catalyst Historically, difficult to buy across media Media companies not organized to sell Agencies not set up to buy Consolidation of media companies, agencies and advertisers Interactive media is the catalyst A belief in print Multimedia

Multimedia advantage Cable Systems -local Online Print Television

Even with all the choices available to advertisers, we believe that print advertising will continue to grow for years to come. A belief in print

Don Logan Chairman & Chief Executive Officer Time Inc.

Don Logan Chairman & Chief Executive Officer Time Inc.

Don Logan Chairman & Chief Executive Officer Time Inc.