PEOPLE Sub-objective nº 2 E-Health and Independence

 In Europe, the number of people aged from 65 to 80 will rise by nearly 40% between 2010 and 2030  By 2050 more than a quarter of the European population is expected to be over 65 years  The aging population and poor lifestyles will lead to more people suffering from long-term conditions  In the western world, the ratio of workers to retirees is declining and the number of people living alone is rising  The cost of providing health and social care will increase at an unsustainable rate, with social and economic implications E-Health and Independence

Pilot studies show that investment in technology improves the effectiveness and delivery of residential and domiciliary care. Evidence supports the value of remote monitoring for people with chronic diseases 35-56% reduction in mortality 47% reduction in risk of hospitalization 6 days reduction in length of hospital admission 40-64% reduction in physician time for checks 63% reduction in transport costs Technologically-supported health and care services can help reduce demands on carers and provide better, more effective solutions for health and independence. E-Health and Independence

Aims :  To develop technologically-supported services in order to provide sustainable health and social care in the future  To promote project proposals in the four identified thematic areas of need in the development of these technologies and services  To encourage projects reflecting the strong link between ‘e-Health and Independence’ and other sub-objectives, such as 'Social and e-inclusion' and 'Silver economy’  To promote practical projects showing genuine innovation

E-Health and Independence Priority 2.1 Integration of stakeholders, agencies, industries, private/public sectors, health/social care providers Promoting integration of services with common standards between any of the above organizations, and between participating countries, to develop a 'single desk' policy, focused on the individual service user.

E-Health and Independence Priority 2.2 Supporting professional carers Increasing access to and the professionalism of telecare/telehealth training for professional carers Establishing relationships and roles between professionals and the telecare/telehealth service user, their family and their informal carers

E-Health and Independence Priority 2.3 Dissemination of information on currently available telecare/telehealth technologies Raising awareness of available telecare/telehealth technologies amongst the general public and commissioners in organisations providing care

E-Health and Independence Priority 2.4 Encouraging and improving the take-up of technologies Improving the take-up of technology-supported health and care services by addressing one or more of the issues around poor take-up e.g. lack of understanding of the benefits, fears regarding data security, general fear of technology, unwillingness to be ‘badged’ as needing care by the presence of obvious technology in their home/on their person, inability to interface with the technology (e.g. visually-impaired, non native-language speakers etc).

E-Health and Independence Integration of telecare services, promoting a 'single desk' policy Telecare training for professional carers Relationships established between professionals and non-professionals in telecare services Improved awareness of and access to current telecare technologies Poor take-up issues addressed Models of transferable best practice International networks of experts in ICT for health and independence. Supportable and sustainable care provision, information services Databases and demonstrators of telecare information/services/technologies Policy measures, instruments & recommendations to stimulate and interlink health and social care provision Possible Outputs and Outcomes:

Sub-objective nº Silver Economy

Aims: To identify, analyse and disseminate good practices, including the development of new approaches, in relation to the Silver Economy to inform regional solutions to the consequences of demographic change.

Silver Economy Priority nº 3.1 To increase the employment rate of older workers.

Silver Economy Priority nº 3.1.a To identify and develop re-training programmes, flexible working practices, gradual retirement schemes and broader ‘age management’ approaches.

Silver Economy Priority nº 3.1.b To identify and develop approaches to knowledge management, including transfer of skills, bridging the generation gap and drawing on the skills and knowledge of older men and women when they leave work.

Silver Economy Priority nº 3.2 To encourage tailored business support for and by older women and men.

Silver Economy Priority nº 3.2.a To identify and develop ways of supporting older women and men to become self-employed and to set up and develop their own businesses.

Silver Economy Priority nº 3.2.b To identify and develop ways of mentoring new businesses (run by people of any age) by qualified professionals who are themselves retired.

Silver Economy Priority nº 3.3 To enhance the growing role of older people as consumers and service users.

Silver Economy Priority nº 3.3.a To identify and develop ways of giving older people a stronger voice in the design of services and products and raising awareness amongst public and private sector providers.

Silver Economy Priority nº 3.3.b To identify and develop ways of protecting older people from unscrupulous companies or service providers who sell them products they do not need or cannot use.

Silver Economy Older people involved in promoting the silver economy Older people influencing design of goods and services Effective age and knowledge management practices Increased leadership and management capacity Re-skilling to meet labour market needs Mentoring support for unemployed older people Self-employment and enterprise opportunities Mentoring for new and developing enterprises Volunteering opportunities Supporting social enterprise Testing new approaches Cost effectiveness Equality and diversity Possible outputs:

Noord-Brabant Sub-objective nº Social and e-inclusion

Noord-Brabant -In the south of the Netherlands with 2,5 million inhabitants mostly urban – municipalities -2 nd most important region in terms of economy and population -Sound physical and technological infrastructure and high educated population -Ageing population: 14,5% over 65 but in % -Shortage in the labour market in near future. -Nanny state culture

Noord-Brabant -Limited responsibilities regional government -Department of social and cultural development -Smart Care programme: AAL and telecare. -Liveable communities: participation and social cohesion -Therefore: focus on SO2 and SO4

Social and e-inclusion Aims: To look for good practices and innovative solutions to promote the social participation of vulnerable groups using ICT in particular and we aim to learn from these. We are aiming at three social themes for improving: - the accessibility, availability and quality of services, - the labour market accessibility and better equip vulnerable groups for the labour market, - local participation at an area and neighbourhood level.

Social and e-inclusion Aims: This solution focussed objective is therefore to increase ICT related opportunities and to decrease the ICT related threats to social participation and fully-fledged citizenship for everyone, in order to improve the quality of life. The evidence of proven effectiveness of practices and solutions, according to the insights and experience of the internal and external experts involved, will be the key to the the selection of successful bids.

Social and e-inclusion Priority nº 4.1a To explore, develop or implement solutions which should result from or be part of integrated policy development. That is to say policy development which includes integral problem analysis and planning. Integrated means that social, physical, spatial and economic aspects are all taken into account.

Social and e-inclusion Priority nº 4.1b To explore, develop or implement service provision and product delivery which have to be part of a joined up local approach of housing organisations, welfare services, healthcare organisations. This improves services and makes the solution more effective for the demands of people living in a neighbourhood of a city or village.

Social and e-inclusion Priority nº 4.2a To develop and implement a demand-driven approach Therefore methods and instruments are developed to involve users in an active way in policy development, product development and implementation from the start. This concerns also vulnerable groups of excluded people who have to be encouraged into inclusion and have to be motivated to see the benefits of ICT proficiency and have to be equipped to use ICT.

Social and e-inclusion Priority nº 4.2 b To stimulate E-awareness of users and potential users of included and excluded users of ICT. To analyse the features and critical factors of included and excluded groups and to develop methods ands instruments to improve their E-awareness and ICT proficiency

Social and e-inclusion All subprojects submitted to the sub-objective 4 are to be made in attainment of these two priorities and of at least one point of each priority.

Social and e-inclusion Outputs: - Models of transferable best practices - Opportunities for new integrated policy development. - Opportunities for new products and services - Increase of E-awareness and access to ICT technologies for social participation - Explore and deliver supportable methods for ICT training and increase of E-awareness

Social and e-inclusion Outputs: - Methods and instruments for a demand driven approach - Business models and strategies for implementing ICT - Establish international networks of experts in the use and implementation of ICT for social participation.

Sub-objective nº5 Social Entrepreneurship

Aims: increase of social cohesion; increase of social awareness; increase of local and regional authorities capability in efficient support of social entrepreneurship; increase of knowledge and practical skills; increase in social enterprises’ ability contribute to cooperation for local and regional development.

SOME DEFINITIONS The Social Economy: ‘the third sector’ (the community sector, the voluntary sector and the social enterprise sector). Social economy organisations: Are set up for a social and environmental purposes (not just to make a profit) Have unpaid leadership (ie Board members, Directors or Trustees) Have a lot of community or user involvement in how they are run Reinvest profit rather than paying it out to shareholders Social entrepreneurship: the work of a social entrepreneur (someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change) Social enterprises: businesses with primarily social objectives whose surpluses are principally reinvested for that purpose in the business or in the community. 3 common characteristics: Social aims Enterprise focused Local ownership

The total number of social enterprises in the South East region is 10,050 when taking a narrow definition and 17,039 when taking a wider definition. Of the 10,500 narrowly defined social enterprises 59% are charities showing that charitable status is not necessarily a useful indicator of enterprise orientation. The largest sectors are health and education related organisations and there are a greater number of social enterprises in Hampshire and Kent. Almost 2/3 of the social enterprises have trading income making up more than 75% of their total income which suggests that they are business oriented. Just under half of the social enterprises have turnover of more than £40,000. One quarter (2593 social enterprises) have turnover of more than £100,000. SOCIAL ENTERPRISE IN THE SE

Access to finance. Base rate fell 5% between the end of 2007 and early loans to existing clients that are linked to Base Rate result in a reduction in CDFI income Business support specifically - high quality specialist support in addition to networks and mentoring opportunities lack of capacity of the specialist social enterprise support providers in the region need for a coordinated support approach in terms of better partnership working and communication between key sub-regional social enterprise networks and specialist support providers in the region. The sector needs to share best practice within the region and replicate support models that are currently working well in some areas. need to raise awareness of the sector and further understanding is required of the term ‘social enterprise’. CHALLENGES

Social Entrepreneurship Priority nº 5.1 Creation and development of public-private social clusters integrated geographically and cooperating with each other in other regions; including services for the benefit of social enterprises associated in such clusters.

This priority is about partnership and sharing practice. It is about the public sector taking the lead in facilitating social enterprise collaboration and the dissemination of private sector good practice to the third sector.

Social Entrepreneurship Priority nº 5.2 Building of network of competences and skills to develop and make social enterprises more professional; including development of CRS (corporate social responsibility) idea, use of “business angels” idea, coaching in creation of social enterprises’ competence system.

This builds on the previous priority. It is about providing specialist, targeted business support to those social enterprises which need it and disseminating it through networks Filling and bridging the gaps in sector networks Encouraging CSR

Social Entrepreneurship Priority nº 5.3 Conception and improvement of strategic tools for social enterprises’ equal opportunities on local and regional markets, including gender equality; awareness and dissemination campaigns to activate new groups which may support social enterprises’ development.

This is about helping social enterprises to be more competitive in open markets to compete with the private sector, particularly in relation to public procurement. It is about raising awareness (inside and outside the sector)

Social Entrepreneurship Priority nº 5.4 Improving legal regulations concerning social enterprises to define frameworks of their activity; recommendations for regional and national policies; definition of social enterprises’ concept in Europe

This is about greater clarity of definition for social enterprises. Ultimately this is about a kitemark and a recognition of quality, which in turn is about business productivity and success

Social Entrepreneurship Priority nº 5.5 Encouraging increased start up in the social enterprise sector, ensuring that entrepreneurs seeking to start social enterprises have access to good quality business support and finance.

Social Entrepreneurship Outputs: conceptions of social enterprises’ cluster, study visits, cooperation of training institutions, universities etc. in specialists’ training, publications, conferences, seminars, other events, promotion actions supporting social entrepreneurship

Social Entrepreneurship Outputs: exchange of experiences and good practices in supporting social entrepreneurship, research and analysis, recommendations for public authorities in supporting social entrepreneurship, training for start up drivers for example on variety sources of business support.

Civil Society Empowerment Sub-objective nº

Civil Society Empowerment Aims: To involve and empower the Civil Society organisations (CSOs) building up public mechanisms to facilitate and improve the participation and the missions of CSOs.

Civil Society Empowerment Priority 6.1 Supporting and improving the relationships between public authorities and CSOs to improve their contribution to the decision making processes. Priority 6.1a: Empower and strengthen the dialogue between CSOs and public authorities Priority 6.1b: Research of new strategies of communication and dissemination to make visible the good practices realised in different areas Priority 6.1c: Elaborate recommendations and operative conclusions for enhancing the capacity of the CSOs to be represented in the decision making processes

Civil Society Empowerment Priority 6.2. Innovation and empowerment of CSOs’ participation in decision making process Priority 6.2a: Elaboration of new transparent forms of participation of CSOs Priority 6.2b: New Training forms on skills and good practices for CSOs and public authorities Priority 6.2c: Creation of supra-sectorial networks between Different kind of CSOs (sanitary, social, educational) and public authorities Priority 6.2d: Piloting innovative approaches to engagement between CSOs and public authorities

Civil Society Empowerment Studies and analysis; Interregional events (work groups, open meetings); Planning of dissemination campaign; Agreements between CSOs and public authorities; Transfer of good practices; Pilot studies; Recommendations expressed; Training courses for CSOs, public authority staff; Study visits; Focus groups; Training tools and kits; Studies and analysis; Networks; Pilots implemented. Possible Outputs and Outcomes: