Why do people conform? Explanations. Explanations.... Normative social influence Informational social influence Social impact theory What are they and.

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Presentation transcript:

Why do people conform? Explanations

Explanations.... Normative social influence Informational social influence Social impact theory What are they and how are they different?

Normative social influence Being liked and belonging Fear of being excluded from the group Compliance Examples include bullies in school

Informational social influence Being right When you don’t know what to do Usually found during a crisis situation, ambiguous situation and following the advice of an expert Internalisation Examples include listening to a fireman

Social influence theory (Latane) Based on the likelihood of responding to social influence or when are people most likely to respond? Principles include, number of people influencing, strength (expert) and immediacy Examples include probation officers Research was revised to include the 4Cs consolidation, clustering (cliques), correlation, continuing diversity Spot the mistakes – highlight the mistakes in the passage

ANSWERS Normative – internalisation, obey, easy Informative – compliance, unambiguous, ourselves, we Social theory – low, large, small Make the changes on the sheet

Summarise In no more than 10 words Or Draw a cartoon for each

Quiz 1.What is the motivation for Informational social influence? Answer: Being right Whiteboard

Quiz 2. What is the motivation for Normative social influence? Answer: Being liked Whiteboard

Quiz 3. Latane’s social impact theory put forward three principles, what were they? Answer: 1.Number 2.Strength 3.Immediacy Whiteboard

Quiz 4. Bullying is an example of which social influence? Answer: Normative social influence Whiteboard

Quiz 5. Are you more likely to comply or internalise in Informational social influence? Answer: Internalise Whiteboard

Quiz 6. A crisis is an example of which type of social influence? Answer: Informational social influence Whiteboard

Quiz 7. “To accept both the public and the private opinion”. What type of conformity is this describing? Answer: Internalisation Whiteboard

Quiz 8. Are you more likely to comply or internalise in Normative social influence? Answer: Comply Whiteboard

Quiz 9. “The more important a person is to you, the more influence they have on you”, describes which principle of Social impact theory? Answer: Strength Whiteboard

Quiz 10. Some research into conformity cannot be related to real life. What is this said to be lacking? Answer: Ecological validity Whiteboard

Scenario 1 Alice was sure she knew about the best possible treatment that she needed for her illness until her doctor convinced her otherwise

Scenario 1 Alice was sure she knew about the best possible treatment that she needed for her illness until her doctor convinced her otherwise Internalisation because she agrees with the doctor both publically and privately Informational social influence because Alice is listening and agreeing with an expert’s advice

Scenario 2 Jane has just started at a new school. She was willing to steal the caretakers keys, as a dare, even though she knew it was wrong

Scenario 2 Jane has just started at a new school. She was willing to steal the caretakers keys, as a dare, even though she knew it was wrong Compliance, privately knows it is wrong Normative social influence because she is doing something to be liked Social impact theory because she is being influenced by the ‘crowd’ who she hangs around with (immediacy)

Scenario 3 After the earthquake the police told the survivors to go to the town hall for shelter, many people did this. John decided to follow

Scenario 3 After the earthquake the police told the survivors to go to the town hall for shelter, many people did this. John decided to follow Internalisation because he agreed with the decision both publically and privately Informational social influence because he was responding in a crisis and following the actions of an expert

Scenario 4 Tim’s friend offered him a cigarette yesterday, he tried it. He knows it is wrong but wants to look cool

Scenario 4 Tim’s friend offered him a cigarette yesterday, he tried it. He knows it is wrong but wants to look cool Compliance because he knows it is wrong Normative social influence because he is following to fit in so that he isn’t excluded

Homework Outline two explanations of conformity (6 marks) Due: