It Takes Time: Developing and Maintaining Your Personal Brand Kelly Fisher Senior Honors Thesis

Personal Branding – Recap Definition Personal branding is how we market ourselves to others. “What you bring to the table” A Unique Value Proposition is the attributes particular to an individual that makes them uniquely valuable to an institution or organization.

YOUR STRATEGY Create Your personal branding toolkit may consist of a blog, Web site, résumé, portfolio, and a LinkedIn profile. Discover In order to really understand who you are and create a career path moving forward you need to do some self-discovery Maintain As you grow, mature, and accelerate in your career, everything you've created has to be updated and accurately represent your current brand YOUR Personal BRAND Communicate Start attending networking events, writing articles, and putting on your "personal PR hat," to start gaining attention

Me 3.0 – Creating a New Me: A How-To Build a Personal Brand for College Students What we will be doing… Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Discover Create Maintain Evaluation Judging of the two best Personal Branders The FINAL Product Personal Branding Toolkit Career Assessment Brand Check Expand Your Brand Goal Check Winner! YourUnique Value Proposition Goals Exercise Best mediums to showcase your brand Networking Exercise Evaluation Survey Winner! Finished Portfolio & Resume

WINNER WINNER! Incentives: at the end, the 2 groups will judge 2 people who have developed their personal brand

Struggles with Portfolios What struggles are you having?

Whose in Your Network? What type of people? Who do you wish were in your network?

Exercise 1 Pair off List everything the two of them have in common. The winning team is the one with the longest list. Pair off the participants. Give them 5 minutes to list everything the two of them have in common. The winning team is the one with the longest list. What you should learn from this exercise: Briefly discuss with participants what they got from this exercise. They should be learning about developing a relationship with a stranger and the various kinds of things they can have in common.

What We Learned What did you get out of this exercise? You should be learning about developing a relationship with a stranger and the various kinds of things they can have in common Briefly discuss with participants what they got from this exercise.

Expanding Your Network The essence of networking: talking to old contacts to get leads and following up on those leads meeting new people and striking up a conversation joining new organizations and becoming active And this is where most people fail. What are some ways to extend your existing network?

Expanding Your Network, Cont’d 4/15/2017 Expanding Your Network, Cont’d Ways to extend your existing network: Phone calls Letters or newsletter Join a professional society or civic organization Internet newsgroups Consultants and consultants' networks Technical conferences, workshops Someone at a company you'd like to work for Recruiters, headhunters Phone calls - everyone hates 'cold calls' but they are inevitable. Develop a script and "just do it!" Think of it as research, not telemarketing. Letters or newsletter - as an alternative to phone calls. You can always follow up with a call. Join a professional society or civic organization - and become active. Get out and meet people, interact, volunteer. Identify those organizations whose members are likely to be hiring managers of the companies you are interested in (don't neglect organizations like the Jaycees, Boys & Girls Clubs or museum boards - they're usually loaded with corporate/local 'movers & shakers.') Internet newsgroups - answer questions, join discussions Consultants and consultants' networks - consultants often know of companies' technical needs. Technical conferences, workshops- attend and mingle, or better yet, present a paper Someone at a company you'd like to work for - try and get an introduction through one of your existing contacts or call them yourself referencing an article about them or a paper they wrote. Recruiters, headhunters - maintain a good working relationship with recruiters when they call you asking for leads and they will be more likely to help you when you need a lead.

Exercise 2 The winner is the person who fills in the most blanks. NOTE: a person can't sign for more than one item on a form. (By the way, the numeric series in the last item on the hunt are the values for 5% standard resistors.) For groups that might not contain a significant number of EE's, you might want to substitute: Has a golf handicap of 10 or less, or Has met a US President.) What you should learn from this exercise: Ask participants what they learned about You should be learning that if you know what you are looking for, you can find it; and there are valuable contacts all around us. Networking Scavenger Hunt: This is a 'free-for-all.' Give the participants 10-15 minutes to mingle and try to complete the scavenger hunt on the attached form.

Networking Scavenger Hunt 4/15/2017 Networking Scavenger Hunt Instructions: Read the items listed below; then find someone in the group who fits the bill for each item. Ask him/her to sign the blank next to the item which applies. (Any one individual may sign for only one item on your list.) Your goal is to find a match for each item. Good luck! 1.______ Shares your first initial 2.______ Serves as an officer in a non-IEEE association 3.______ Played a musical instrument in a band 4.______ Worked outside the US 5.______ Has worked for a company while it went public 6.______ Has more than two graduate degrees 7.______ Has been to the White House on official business 8.______ Has published a book 9.______ Has gotten a job using Internet 10.______ Has traveled to more than three continents 11.______ Has worked for one company more than 15 years 12.______ Speaks a foreign language fluently 13.______ Has worked on a political campaign 14.______ Has more than 4 children 15.______ Can fill in the blanks in this series: 10, 11, 12, 13, 15, 16, 18, 20, 22, 24, 27, 30, 33, 36, 39, 43, 47, 51, 56, 62, ---, ---, ---, ---, 100 NETWORKING SCAVENGER HUNT Instructions: Read the items listed, then find someone in the group who fits the bill for each Item. Ask him/her to sign the blank next to the item which applies. (Any one individual may sign for only one item on your list.) Your goal is to find a match for each item. Good luck! 15. Answer: 68, 75, 82, 91

4/15/2017 Job hunting tactics Compare the responses of the groups on the right with those on the left. One thing that jumps out at you is the bar representing networking. (Cover up the data on the right and only look at the four groups on the left.) The groups on the left find networking to be (by far) the most effective job search technique. No surprise - that conclusion follows with everything we have heard from the employment experts. Now, look at the groups on the right. (Expose the whole graph) These members don't think nearly as highly of networking. What's the difference between the two sides of the graph? The groups on the left have been re-employed - those on the right have not. Why are the unemployed members not finding networking to be an effective job search technique? Possibly because they don't know how to effectively network. So, let's look at a few networking tips.

Tap Into Your Network Use to your advantage References (people most familiar with you and your work) Present/former managers and colleagues Old school friends and alumni association members Friends, family, neighbors, etc

Networking Techniques 4/15/2017 Networking Techniques Elevator Pitch (60 second biography or description) Ask for information, not a job or internship Pass along information Don’t pressure your network for more than it can easil supply Don’t use pressure tatics Always carry business cards or portfolio to a networking function Follow up Networking techniques Now you know who and where - let's look at how: Effective networking is not just calling up everyone you know and asking if they have a job for you. And, it's more than just going out and distributing business cards to everyone you see. Effective networking is strategic. It requires active participation. It is a give-and-take - the more you give, the more likely you are to receive value in return. What are some of the do's and don'ts of networking? Prepare a 60-second biography or description - a short speech that quickly describes you, your experience, etc. that you use when you contact someone new. Ask for information, don't ask for a job - you're looking for leads and introductions. Don't pressure your network for more than it can easily supply. Maybe ask "where would you look if you were in my situation?" Pass along information - when you hear of something useful, pass it along to others in your network. Whether a job lead or the solution to a technical problem - solve their problem and they are more likely to help you solve yours. This is key to maintaining your network when you aren't actively looking. Don't use pressure tactics Always carry business cards - but don't just pass them out to any and all. Take the time to write a short note on the back to remind the person when you met and what you discussed. Follow-up - call all leads or referrals. Follow up on all the business cards you collect. This is also a key in maintaining a network.

Conclusions Networking can be a powerful tool 4/15/2017 Conclusions Networking can be a powerful tool You have more opportunities to make contacts while you are working In the future, networking skills will be even more important Conclusion Networking can be a powerful tool, not only for job searching but for career growth. Don't wait until you're out of work to start building your network. You have more opportunities to make contacts while you are working. In the future, as we change jobs more and more frequently, networking skills will be even more important. Measure your job security or your career growth potential by the strength of your network. Look again at the information in the graph. All of these people can't wrong! (next slide)

Build a Personal Branding Toolkit Personal Statement - Unique Value Proposition Resume E-Portfolio Website or blog Social Media Outlets LinkedIn Facebook

1 2 3 4 5 6 The Strategy GOOGLE yourself Create a LinkedIn account Manage your Facebook page 4 Create a blog or website 5 Create your resume / e-portfolio 6 Career Development / Networking

Me 3.0 Timeline !FINAL JUDGING! Part 1 of Me 3.0 The Beginning: Discovering Your Personal Brand Part 3 of Me 3.0 Exploration & Evaluation: What Impact Have You Made? !FINAL JUDGING! Sep Oct Nov Dec Part 2 of Me 3.0 It Takes Time: Developing and Maintaining Your Personal Brand FINAL Personal branding tool kit (E-Portfolio for honors) Me 3.0 Creating a New Me: A How-To Build a Personal Brand for College Students