Social Media Marketing, Ecommerce and the Opportunities for Women in Africa Rose Maghas Africa Women Linkages Forum

Search yourself 2

Africa – the Statistics In the last 10 years, the number of Internet users in Africa increased – 9 X faster than in Europe – 20 X faster than in North America. Over 250 million people living in Africa regularly use the Internet, – with an anticipated 20 million new users online every year. 4

Africa Growth Rate 5

Where is Africa online There are more Wikipedia articles written about Antarctica than all of the 54 countries in Africa. In terms of information, Africa remains the least visible continent on the Internet. 6

Online Reputation Management 1. Search yourself 2. Buy your domain name. 3. Put all your content in one place. 4. Join social networks 5. Optimize your presence on these sites. 6. Keep private things private, while assuming nothing is truly private. 7

Successful E-commerce Strategies Know your metrics –Traffic –Conversions –Visitor behaviour Customize the experience –First time users, geographical location –Invest in mobile –Slow Costs Money –Design a service you’d want to use yourself 8

Successful E-commerce Strategies Remove barriers to ordering - Strip down the cart –Clear terms and conditions –Refund policy & warranty –Prominent phone number –Show all costs early (shipping, tax, etc) Build Trust / Provide social proof –Utilize social media – but don’t rely on it exclusively Customers knows best – feedback is crucial –Survey real customers 9

Successful E-commerce Strategies Strategically follow up & Incentivize Customers Be Ever-Evolving – Test. Test. Test –Google testing tools Worry about security and take measures –SSL Certificates –Users & passwords –Financial & customer information 10

What can you do online Sell Provide information Recruit employees, suppliers, investors Automate your processes Knowledge & Document share Build an audience – Social media Manage your reputation Provide Customer care 11

About GBC  Website Design & Maintenance  Website Maintenance  Intranets and Extranets  Management Information Systems (MIS) – Web M&E, Reporting tools  Web Hosting  Domain Registration  Search Engine Optimization  Online content development  E-Commerce  Online Marketing  Marketing  Social Media Marketing 12

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