Let’s Eat Some Pig Feet Bekap Frozen Food Ind.Co.Itd Don Becton

Perception of pig’s feet is bad People think that pig’s feet is unsafe to eat. People think that pig’s feet is unsanitary. The perception of pig’s feet by Anglo- American’s is not good Another perception is that all African- Americans eat pig feet.(NOT TRUE) People think that pig’s feet is unsafe to eat. People think that pig’s feet is unsanitary. The perception of pig’s feet by Anglo- American’s is not good Another perception is that all African- Americans eat pig feet.(NOT TRUE)

Objective The goal is to get more Americans to eat pig’s feet. To get the American consumer to try new things in life. The company wants to target the American audience. The goal is to get more Americans to eat pig’s feet. To get the American consumer to try new things in life. The company wants to target the American audience.

Background of Company Company: Bekap Frozen Food Ind.Co.Itd Products: Chicken Paw, Cow Stomach, Pig Feet Employees: Main Market: Southeast Asia Total Annual Sales: U.S. $1 million-$2.5 million Company: Bekap Frozen Food Ind.Co.Itd Products: Chicken Paw, Cow Stomach, Pig Feet Employees: Main Market: Southeast Asia Total Annual Sales: U.S. $1 million-$2.5 million

Tactics Taste test in local grocery stores TV commercials on the benefits of eating pig’s feet Have food tents at local events. Taste test in local grocery stores TV commercials on the benefits of eating pig’s feet Have food tents at local events.

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Calendar Commercials: For first Seven Months of Year Taste Test: For Last Five Months of Year Food Tents: When local Communities have gatherings. Commercials: For first Seven Months of Year Taste Test: For Last Five Months of Year Food Tents: When local Communities have gatherings.

Budget Commercials: Taste Test: Local Events: Commercials: Taste Test: Local Events: $500,000 $900,000 $ 400,000 Total: $1.8 Million

Evaluation For the goals to work for the company it comes down to dollars and cents The campaign will be seen as a success if the profit margin for the year totals $ 4 Million. For the goals to work for the company it comes down to dollars and cents The campaign will be seen as a success if the profit margin for the year totals $ 4 Million.

Reference Page Can reach Bekap foods by visiting the second website and the company Can reach Bekap foods by visiting the second website and the company