Study vocabulary words. Unit 1 quiz on Thursday! Objective February 10, 2015 The Power of PERSUASION Homework: Study vocabulary words. Unit 1 quiz on Thursday! Objective I can identify persuasive techniques used in advertisements and public service announcements. Warm Up: In your notes, write COMPLETING THE SENTENCE and number 1-20 below that. Complete the activity by writing the correct word on pgs. 19-20 of your vocabulary book.

Completing the sentence 1. 2. 3. 4. 5.

6. 7. 8. 9. 10.

11. 12. 13. 14. 15.

16. 17. 18. 19. 20.

Copy your objective into your notes. What is an argument in writing? What are its two parts?

a carefully stated claim supported by reasons and evidence argument a carefully stated claim supported by reasons and evidence

Argument support claim the reasons or evidence that help to prove that claim. Support in an argument is usually for or against an issue. claim a writer's position on a problem or issue. http://www.ask-gratitude.com/images/argument5.jpg

Part 2: The Power of Pesuasion http://2.bp.blogspot.com/-DPUeAwrmzFY/T7HyrlpKtfI/AAAAAAAAA4c/0P0j5PmHmYM/s400/Persuasion.jpg

persuasive techniques methods that are used to sway a person's heart or mind. http://mass.pakgalaxy.com/wp-content/uploads/2013/02/Persuasion-Its-Components-Principles-and-Techniques.jpg

faulty reasoning a claim based on information that is incorrect, biased or simply does not make sense. http://content.gallup.com/origin/gallupinc/GallupSpaces/Production/Cms/GMJ/gvyuckldqek9bplxcsdlzq.jpg

bias the side of an issue that a person favors. Words with extremely positive or negative connotations signal an author's bias. http://commonsenseatheism.com/wp-content/uploads/2011/11/experimenter-bias.jpg

appeals by association "sell" a product or an idea by linking it with something or someone positive or influential bandwagon testimonial / endorsement http://3.bp.blogspot.com/-_c4XowAbwv4/UGKCieUG67I/AAAAAAAAACI/UuUk6PKyAL4/s1600/hanes_061610_02.jpg

bandwagon jumpon! taps into people's desire to belong to a group. Don't miss the fundraiser that everyone's talking about! http://idiomorigins.net/wp-content/uploads/2013/02/bandwagon-2.jpg

testimonial / endorsement relies on the backing of a celebrity, expert or a satisfied customer. "As the lead singer of Destination Home, I know good sound when I hear it. that's why I won't go anywhere without my portable FX portable music player." http://www.aceshowbiz.com/images/news/00011811.jpg

emotional appeals appeal to fear appeal to vanity (snob appeal) use strong feelings, rather than facts and evidence, to persuade appeal to fear appeal to vanity (snob appeal)

appeal to fear makes people feel as if their safety, security or health is in danger. If a hurricane hit tomorrow, would your family be safe? http://cheaphomesecurity.info/wp-content/uploads/2013/03/48.jpg

appeal to vanity (snob appeal) uses flattery to win people over. We're looking for talented people like you. Join our after school running club. http://thecambelles.com/wp-content/uploads/2013/03/starinthemaking.jpg

loaded language words with negative associations relies on words with strongly positive or strongly negative associations. words with negative associations words with positive associations These can also be known as glittering generalities

bring to mind something exciting, comforting or desirable. words with positive associations bring to mind something exciting, comforting or desirable. Sparkling waters, silky sands and breezy air all await you at Shongum Lake Park. http://ries.typepad.com/.a/6a00d8345194a469e201127911d27228a4-320wi

glittering generalities words that contain a high sense of ethics and that appeal to the emotions of the audience. However, a glittering generality does not have any factual basis to it. A word like 'freedom' would be a glittering generality because it rouses emotion.

http://38ccda. medialib. glogster http://38ccda.medialib.glogster.com/media/265abe5308f56744b5709d337cb4d0ca25edf65993f51278fa50512ec2872e9e/believer.jpg

call up unpleasant images, experiences or feelings. words with negative associations call up unpleasant images, experiences or feelings. The calves were raised in cramped, filthy stalls. http://1.bp.blogspot.com/-hhz5rfejpts/UijejURl6gI/AAAAAAAAGs8/tByIiKrljX0/s1600/Sad-Puppy-Face.jpg

What are some postive words that describe how your dog's coat will look and smell after using a certain pet shampoo? What negative words could describe the results of using another brand of pet shampoo?

Why Today's Teens Need to Shape Up A Recipe for Disaster Why Today's Teens Need to Shape Up Now read... pg. 939 http://blush.com.pk/wp-content/uploads/2013/01/couch-potato-kid1.jpg

1. What is the claim in this editorial 1. What is the claim in this editorial? What supporting evidence doe the writer provide?

2. What emotional appeal does the author use?

3. Two examples of loaded language have been boxed 3. Two examples of loaded language have been boxed. Find three additional examples.

Campaign for Fit Teens America Now look at the advertisement... pg. 939 http://outwardboundindo.files.wordpress.com/2012/05/a_healthy_mind_makes_a_healthy_body_in_teens.jpg

1. What claim does this ad make? What supporting evidence is provided?

3. How does the photograph in this ad help to enhance the message 3. How does the photograph in this ad help to enhance the message? Review the messages in models 1 and 2. Compare and contrast the viewpoints in the messages, as well as the structures used to make the claims. Which message is more persuasive? Why? model 1 model 2