Video Production is… …an exercise in teamwork!

…But, is Video Production Easy Yes! & No! Anyone Can do it Hard to do right No project is exactly the same Murphy’s Law, rules

Video killers No plan Poor presentation Poor audio Poor lighting Poor camera techniques

Production 101 Basic Positions Producer – Responsible for budget & Logistics Director – Calls the shots Writer – Writes the script Cameraman/DP – lights & shoots Sound person – Audio Editor – Edits project **Minimum: Two-person team

Production 101 Recipe for Success Be exceptional Know and understand the roll of each team member Build a team of exceptional professionals Plan, research, and prepare for success Have a vision Make deadline

Review Plan, Plan, Plan Producer is the project leader If you haven’t planned you’re asking for trouble Over communicate Plan for everything

Pre-Production The Best Plan Wins!

Getting Started Prepare – Listening & brainstorming Research – Don’t reinvent the wheel Plan – Coordinate crew and logistics Execute – Shoot/capture media Create – Edit

Pre-Production “Poor planning leads to Poor Performance” Goal – What is the purpose of the video Budget – Determine crew, talent and resources What kind of Camera(s), audio situation, power needs? Script/shot sheet/ site survey – Required before shoot begins Logistics – Location, crew call, communication Deadline – When is the deliverable due?

Team Work Getting it Done Treat crew and talent with respect Keep a relaxed and comfortable atmosphere Provide leadership & direction Allow crew to troubleshoot Be in control Trouble shoot challenges & technical issues

Team Work When it all break loose! Don’t: Stress out Disrespect anyone Yell or forget why you are doing this it is a Minsitry!

Goal What’s it About? Talk and listen to your talent and audience Know the expectations Have clearly defined Visuals Understand possible challenges Brainstorm (What can we improve)

Editing-The Magic What to do when the shooting is done

Before the Edit Don’t rush the edit Be organized Keep track and log what you are doing Finalize production

Getting organized Know what you are working with Label your tapes, video files, etc. Review script Gather photos, logos, and assets Communication is key, be sure to convey ideas back and forth with your editor

Finalize Almost ready for Post Script should include all audio and visuals When appropriate, write all corresponding timecode with takes, sound, shots Paper edit Script should be approved before editing begins

Almost the end Audio should be mixed and/or sweetened Color needs to be corrected Graphics, lower thirds, motion graphics, FX Rendered Review copy before posting live

Production Lessons Learn from each project’s unique issues Assume that there will be challenges A perfect production is rare Each production you do will get easier