1 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

2 Safe Harbor Statements The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 3 Oracle Business Intelligence Product and Technology Roadmap Jack Berkowitz– VP, BI Product Management July 2013

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 4 Outline  Framing the Discussion  Review of Current Releases  Investment Priorities

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 5 Business Users Want to…  Report on operational data in near real time – Example: What are my customer orders in my New York warehouse today? Query and analyze operational and historic information – Example: How many of these customers had late deliveries in the past year? Analyze information across multiple dimensions – Example: Summarize # of orders by these customers and revenue impact by sales territory; Summarize whether delayed orders disproportionately affect particular customer segment Compare information to financial plans and budgets – Example: What is the potential affect of revenue / profit shortfall associated with these segments? Analyze unstructured / social data to identify any correlations – Example: Have the customers who are affected by delays complained in feedback forums to customer service or on social media about my product delays? Apply predictive models to determine future outcomes – Example: Are these existing or related customer segments prone to future churn?

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 6 Business Users Want to…  Report on operational data in near real time Query and analyze operational and historic information Analyze information across multiple dimensions Compare information to financial plans and budgets Analyze unstructured / social data to identify any correlations Apply predictive models to determine future outcomes Operational Reporting Relational OLAP (R-OLAP) / Ad-hoc Query & Analysis Multi-Dimensional OLAP (M-OLAP) Planning, Budgeting & Forecasting Unstructured / Big Data Analytics Predictive Analytics

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 7 Operational Reporting OLTPOperational Data Store OLTPWarehouse or Data Mart OLTPOLAP OLTP Planning System Warehouse VoC Analytics Ad-hoc Query & Analysis Multi-dimensional OLAP Planning & Budgeting Unstructured Analytics Social Data Predictive Outcomes Predictive Analytics Statistical and other Models A Complete Analytics Platform Requires…

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 8 Operational Reporting Ad-hoc Query & Analysis Multi-dimensional OLAP Planning & Budgeting Unstructured Analytics Predictive Analytics … But the Capabilities Must be Integrated Historical data informs planning assumptions Targets / KPIs populate scorecards Combine structured and unstructured data Shared, consistent metadata enables federated views Predictions provide input for planning assumptions

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 9 Oracle Business Analytics Strategy Integrated Analytic Applications Integrated Analytic Applications Any Data, Any Source Any Format Any Data, Any Source Any Format Full Range of Analytics, Integrated On Premise, On Cloud, On Mobile

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 10 Tapping into Diverse Data Sets Transactions Your Data: Decisions based on your data Big Data: Decisions based on all data relevant to you Machine-Generated Data Social Data Documents OracleSAP Any Data, Any Source, Any Format

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 11 Full Range of Analytics, Integrated Analytical Tools ROLAPMOLAPUnstructured Analytical Engines Planning & Budgeting Reporting & Analysis Multi- Dimensional Unstructured Analytics Tapping into Diverse Analytical Tools Predictive Analytics Predictive

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 12 Integrated Analytic Applications Financials HR Procure & Spend Projects Supply Chain Order Management Sales Marketing Service Contact Center Price Loyalty Financial Close Strategic Planning Planning & Forecasting Profitability Management Communications Healthcare Retail Public Sector Financial Services Out-of-the-Box Analytic Applications Out-of-the-Box Analytic Applications

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 13 Contextual Integration for “Insight to Action” Integrated Analytic Applications Integrated Analytic Applications ACTION Analytics HRSales Supply Chain Marketing Late Payment Trend Headcount Budget Analysis Hold Credit Forecast Update Supply Shortfall Poor Campaign Results Approve Hire Approve Discount Change Request Redirect Funds Finance

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 14 On Premise, On The Cloud, On Mobile Self-service Multi-tenant enabled Full range of BI capabilities Mobile consumption without any content re-work Mobile & Cloud Deployment Mobile & Cloud Deployment

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 15 Topics  Framing the Discussion  Review of Current Releases  Investment Priorities

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 16 What’s New Oracle Business Intelligence Foundation HDFS Hadoop MR Hive Oracle BI Server ODBC New Office & Smart View EnhancementsNew Visualizations & Interactions New BI Publisher EnhancementsNew BI Server - Exalytics & Big Data New BI Mobile Enhancements

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 17 OBIEE New and Improved Visualizations 100% Stacked Bar Compare distributions within categories and also display the differences between categories View Suggestions An algorithm will determine which visualization type would be best suited for the display of current data Freeze Headers Anchor the header for large tables or pivot views Trellis Chart Grid Data-dense view type displays large amounts of data for comparative analysis. Performance Tiles Immediately reveals summary metrics to the end user that will likely also be presented in larger, more detailed Dashboard views. Waterfall Determine how an initial value is affected by a series of intermediate positive or negative values

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 18 OBIEE User Interaction Improvements Better Search Facet-based UI for full-text search for Oracle BI, leveraging Endeca MDEX technology Save As Analysis on Dashboard New Save-as option when editing Analysis from dashboard replace the updated analysis within the dashboard Breadcrumbs Contextual awareness and Breadcrumbs for easy navigation Trellis Actions Context per bar in Simple Treliis Action for entire cell in Advanced Trellis Navigation / Actions from Totals Pass context to any Action Framework process

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 19 OBIEE Office Integration Improvements BI Presentation Catalog in Smart View Smart View replaces the existing Oracle BI Add-in as the primary Office application Full support for BI dashboard page and report prompts Enhanced security including single sign-on Export Dashboards & Dashboard Content Export Report in Native Excel & PowerPoint formats (2003, 2007+) Export Dashboard or Dashboard page; Dashboard pages appear as separate Excel worksheets BI View Creation in Smart View Answers View creation from Excel Save in Excel or as an Answers View Publish and save in the OBIEE Web Catalog OBI Data is accessible to other Smart View providers (e.g. Planning, HFM, DM)

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 20 OBIEE Production Reporting Improvements Export Dashboard to BI Publisher Export Dashboard to BI Publisher Layout, with automatic Data Model & Report creation, and export of supported Views and styles Export Dashboard to Office formats Template Based Printing of Dashboards Pixel-perfect printing of Dashboards Associate multiple templates to Dashboard Dashboard state supported BI Publisher Direct Access to Semantic Layer Use one or more subject areas to create reports in Publisher No need to create a data model beforehand Execute logical SQL directly against BI Server using JBIPS

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 21 OBIEE Oracle BI Mobile Improvements Advanced Visualizations Performance Tile, Waterfall, Trellis views enabled for mobile interactions; Swipe gesture to navigate data in tables BI Publisher Integration Offline support and fully interactive views on BI Mobile client Maximize Views Double-tap to maximize/restore view; utilizes full consumable real-estate on the device BI Mobile Security Toolkit Available via OTN download. Supports the internal delivery of a packaged/certified BI Mobile application. Specialized licensing restricts customizations to security modifications

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 22 OBIEE Integrating with Big Data and Streaming Data HDFS Hadoop MR Hive Oracle BI Server Hive QL / ODBC Hadoop Integration BI Server generates Native HiveQL Query data directly from Hadoop through Hive Integrate Hadoop data with other OBI sources Leverage Exalytics against Big Data sources BAM Server CQ Service Oracle BI Server CQ / ODBC CEP Integration BI Server generates CQ Query Business Activity Monitoring data through Complex Event Processing Gateway Integrate BAM data with other OBI sources Leverage Exalytics against continuous data sources

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 23 Oracle Endeca  Self-Service Data Discovery – Walk-up ease of use  Contextual Search + Faceted Navigation + Visual Analysis – In-Memory Performance – Leverage Existing BI Investments  Unstructured and Structured Data – Content Acquisition and Text Enrichment Simplicity of Search, Power of Discovery

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 24 New: Endeca 3.0 OEID Studio Create and share discovery applications that anyone can use Oracle Endeca Server Analyze new combinations of data with agile enterprise IT infrastructure OEID Integrator Integrate and enrich structured and unstructured data Structured DataUnstructured Data  Endeca Information Discovery Self-service data upload - Wide range of drag and drop visualizations - Redesigned end user experience  Endeca Server Self-service provisioning - Simple for IT to manage  Endeca Integrator Integrated Text and Sentiment Analysis - Robust acquisition system for file/web crawls - Multi-lingual support

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 25 Self-Service Discovery with Endeca 3.0  Upload local files (Excel) into Endeca Server and create personal apps  Mash them with the applications based on curated data sets provisioned by IT OEID Studio 3.0

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 26 What’s New in BI Applications New Content Enhancements New Data Integration New TCO Tools New Applications New OBIEE Oracle Data Integrator Oracle GoldenGate Student Information Analytics Indirect Spend Planning  Financials  HR  Projects  CRM  Procurement & Spend  Supply Chain & Order Management  Data Lineage  ETL Validation  GUI Based Configuration  Functional Setup Tool

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 27 Oracle BI Applications New Content FINANCIAL ANALYTICS – Commitment Control & Public Sector Financial/Budget Analysis (EBS & PSFT) – Fixed Assets (EBS) HR ANALYTICS – Time & Labor (EBS & PSFT) – Global Payroll (PSFT) – Transfers (EBS & PSFT) PROJECT ANALYTICS –Resource Management (EBS & PSFT) –Cross Charge (EBS & PSFT) –Forecasting Enhancements & Commitments (PSFT) – GL Reconciliation (EBS & PSFT) CRM ANALYTICS –Service Analytics Enhancements (EBS) –Price Analytics (EBS) PROCUREMENT & SPEND ANALYTICS – Sourcing Analytics – Enhancements to Change Orders and Agreements SUPPLY CHAIN & ORDER MANAGEMENT ANALYTICS – Costing –Inventory Cycle Count –Other Enhancements

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 28 Oracle Indirect Spend Planning  Indirect Spend Planning enables procurement teams to forecast indirect spend, and use packaged what-if modeling tools to reduce spend  Pervasive context from BI helps planners make better decisions about supplier allocations  Integration to Oracle ERP business rules means more accurate plans based on real- world constraints  Leverages existing Procurement & Spending Analytics data model and ETLs Leveraging Oracle Procurement & Spend Analytics

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 29 Oracle BI Apps  Insight into Student Success & Institutional Performance  Integrated view of admissions, recruiting, student records and student financials  Cross-functional analysis with – Financial Analytics – HR Analytics – Procurement & Spend Analytics  Certified for PeopleSoft Campus Solutions 9.0 Bundle #25  Exalytics and BI Mobile certified New Module: Oracle Student Information Analytics

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 30 Oracle BI Apps 11g PS1 Oracle Data Integrator  In-database E-LT Transformation vs. E-T-L  Best in class performance, scalability, availability  Lightweight deployment for lower TCO  Faster time-to-value through declarative design Oracle Golden Gate option for BI Apps  Reduce load on source system by streaming data continuously into persistent store in the DW  More reliable change data capture and delete support  Enable near real time DW refresh New Technologies: Oracle Data Integrator and GoldenGate Integration

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 31 Oracle BI Apps New Tools: to Accelerate OBIA Deployments Functional Setup Manager Administrative UI to track & manage implementation projects and required functional setup steps Configuration Manager Administrative UI to manage system configuration for your BI Applications Data Lineage Analysis Allows customers and implementers to track lineage from source to target ETL Validation Utility Provides scripts and validation reports comparing source and target data

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 32 Topics  Framing the Discussion  Review of Current Releases  Investment Priorities

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 33 Business Analytics Strategy  In-Memory  Visualizations  Mobile  Unstructured Analytics  Big Data  Predictive Analytics  Analytic Application Portfolio  Cloud Innovation & Investment Priorities

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 34 Business Analytics Strategy  Self-Service  Radically Simple  Visually Stunning  Lifecycle Enabled  Measurement & Feedback  Performance and Scale  Mobile Product Themes

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 35 Planned: High Density Visualizations Enabled by Exalytics Timeline Analysis Represents key events over a particular period and surfaces supporting detail as needed Treemap Shows patterns in data by displaying hierarchical (tree-structured) data as sets of nested rectangles Thematic Map Focuses on specific themes to emphasize spatially-based variations in data Hierarchy Wheel Illustrates the relative impact of each contributing level on the distribution of values in a hierarchy Updates Heatmap Shows distribution and reveals patterns via colored individual values displayed in a matrix Histogram/Chip Display Plots density and allows estimation by showing a visual impression of the distribution of data

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 36 Planned: Interactive Capabilities Enabled by Exalytics Interactive Trellis Allows advanced interaction for Trellis view – i.e., selection marquees for specific data points, sets of cells to include, exclude, show data, etc. Motion Chart Shows changes to reveals trends over time. This view would augment existing time controls and be especially useful for demographic and e-commerce data Keep Remove Show Data Keep Remove Show Data Keep In-line Planning Integration of BI + Essbase at scale for real-time planning and scenarios driven by interactive controls. Drastically reduce planning cycles and impact analysis. Flow Analytics Provides views on the transition between states, such as a Sales Pipeline, Issue states, or Funding pathways. Key to understanding Relationships across organizations.

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 37 Oracle BI Mobile Direction IT Controlled – Managed, Consistent Support users throughout their work. Enterprise or Operational Sophisticated and reusable content Function Specific – Tailored to Service Purposeful, pre-built apps for reporting High fidelity design and layout Multi-source, cloud data and task-oriented BI Mobile ConsumerBI Mobile App Designer Planned Available Today!

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 38 Business Intelligence Applications  Deliver integrated analytics supporting Oracle’s Cloud Apps – OTBI for Fusion, Taleo, Rightnow, Eloqua  Cloud Adapters to support coexistence and cross-functional analysis – BI Apps DW as a bridge between on premise and cloud sources  Add functional coverage and lower TCO to increase appeal of the suite – Module completion, new source adapters  Expanded value proposition through new analysis types – Essbase for what-if analysis,Endeca for unstructured analysis, Advanced Analytics for predictive metrics Key Strategic Themes

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 39 Information Discovery  Self-service – Data source breadth – Automatic data refresh  Performance and scale – Data size – Search innovations  End user experience – Extensible visualizations – Link and graph analysis  Mobile and Cloud Key Strategic Themes

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 40 Q&A

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