1. Looking Forward while Looking Backwards Essbase and Exalytics Seldon Goodwin Principal Sales Consultant Oracle Business Intelligence

2. 2 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Oracle Business Intelligence Continued Investment & Innovation 1995 20102000 2005 Embedded Business Intelligence Oracle Exadata EPM System BI Applications Enterprise BI Platform Data Mining Ad Hoc Query Database Reporting OLAP Oracle Business Intelligence 11g 8i9i 10g10g R310g R511g 2.0 BI Releases 1.28.31.6 2012 Exalytics Unstructured Data Analysis

3. 3 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Sales Marketing Supply Chain Service Finance HR OFMA Strategy Management Planning & Forecasting Profitability Management Financial Close ERP HCM SCM CRM INDUSTRY Oracle’s Analytic Application Strategy

4. 4 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Oracle BI Foundation Power of the Platform

5. 5 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Power is in the Platform Oracle BI Foundation Mobile BI Your connection to the executive suite Common Enterprise Information Model Single Version of the Truth across Enterprise Forward-looking Analytics Predict, Model, Analyse

6. 6 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Start Simple and Evolve Your BI Strategy Single BI Foundation For All Analytic Functionality Operational Reporting Interactive Dashboards Scenario Analysis Strategic Scorecards Process Integration Predictive Analytics Deliver End User Self-Service

7. 7 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Intelligent Decision Cycles In the Organization Pervasive Insight-Driven Management Processes Shared KPIs Shared Metrics & Targets Consistent Metadata Tie Strategy to Operations Drive intelligence decision cycles across all levels of management from strategy to operational execution STRATEGIC PLANNING OPERATIONAL

8. 8 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Different Questions Used for Measuring and Improving Performance Ad-Hoc Query & Analysis Standardized Reporting FuturePast Forward-looking Questions Historical Questions Situational Questions Modeling and Forecasting Present

9. 9 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Essbase BI Applications Forward-Looking Analytics Competitive Advantage Ad-Hoc Query & Analysis Standardized Reporting Forward-looking Questions Historical Questions Situational Questions Future Oriented Where are you Going? Past Oriented Where have you Been? Modeling and Forecasting Present Where are you?

10. 10 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. ROADMAP OF ANALYTICS Ad-hoc Queries Standart Reports Advanced Analytics Modelling /Real Time Offers FUTURE Operational Static Strategic Dynamic PAST (History)

11. 11 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Five core Management Processes Enterprise Performance Management Strategic Objectives Value Drivers Success Metrics Targets Data Validation Consolidation Internal Audits & Controls Financial Statements & IFRS/SOX Compliance Scenario Modeling What-if Analysis Simulations Predictive Analytics KPIs Variance Analysis Ad hoc Analysis Decisions & Actions Cascade Targets Top-down Allocations Bottom-up Planning Budget Development Metric Definition Financial Reporting Specialized Analytics Management Reporting Planning

12. 12 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Why Essbase? Rich Business User Experience Highly Advanced Calculation Engine Best Custom Analytic Environment 3 2 1

13. 13 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Oracle Essbase - Leading M-OLAP Server Self-Service and Departmental Analysis – Forward-looking: Prediction & what-if analysis – Simple to model complex business scenarios – Sophisticated, cross-dimensional calculations – Procedural, financial, time series & custom calculations – Custom analytic applications – Multi-user write-back Best M-OLAP Performance & Scalability – Flexible storage – Block, Aggregate & Hybrid – Optimized load performance, trickle feed – High-availability clustering – Benchmarked sub-second response time with 20,000 concurrent users, 15 dimensions, 1 billion records Integrated with Oracle BI and Oracle EPM – Shared metadata, calculations, dimensions, security

14. 14 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Forward-looking Analytic Engine Powerful Calculator Hundreds of built in functions and algorithms Trending Goal seeking Procedural calculations Financial Intelligence Critical for Variance Analysis, understands better / (worse) Essbase understands Financial Data and Calculations Time Balances Time Intelligence Time Series calculations are hard to do Yet, an extremely common BI requirement Essbase makes it very easy at any level, any dimension, for any type of calendar

15. 15 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Forecasting Scenario comparison Trending Goal seeking Procedural calculations Custom Calculations What if testing Extensible Essbase is a Powerful Calculator Hundreds of Built-in Functions and Algorithms Comprehensive Library of Functions

16. 16 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Essbase: The Solution to the Excel Mess Fast and Intuitive Multi-user Scenario Building Centralized, Secure Data Storage Oracle Essbase Replace Excel Hell

17. 17 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. BI Foundation: Essbase and BI Use Cases Analytic Scenarios – Create forward looking projection based on built in or custom logic – What If and sensitivity analysis – Allocation capabilities, – Time based and financial analytics BI on top of EPM – Introduce live EPM data into BI using Essbase Analytics Link – Essbase Planning Aggregation Persistence for BI acceleration – BI aggregation persistence

18. In-Memory Appliances t r e n d s

19. 19 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Introducing Oracle Exalytics BI Machine Extreme Insight into Business Performance Engineered System for BI Foundation – Scale-out to Larger User Populations – Removes Deployment Bottlenecks – More Customer Value – In-Memory Analytics More Users More BI Apps

20. 20 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Finding Patterns in Data Can Be Like This Where is Little Red Ridding Hood and the Wolf?

21. 21 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Unconstrained Visualization Smart Charts So You Can See What You Think Restricted Oracle Internal Use Only Highly Interactive Analysis Free Form Data Exploration High Density Visualizations

22. 22 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Oracle Exalytics – Under the Hood I n-Memory Analytics Software Essbase TimesTen for Exalytics Adaptive In-Memory Tools 1 TB RAM 40 Processing Cores High Speed Networking In-Memory Analytics Hardware Oracle Business Intelligence Foundation Suite

23. 23 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. 11.1.2.2.000 New Features Overall performance enhancements – Some enhancements are specifically optimized for Exalytics – BSO performance (parallel calc, parallel restructure, parallel export) – Smaller CPU utilization, improved thread/ cache management – MDX - Concurrent queries, also while calc/ updates occur Provider Services Web Services support Studio enhancements – Metadata and Essbase model synchronization – Mini schema enhancements – Support for Oracle RAC – Create cube from OBI EE

24. 24 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Exalytics Essbase Use Cases and Capabilities 11.1.1.6.0 (with Essbase 11.1.2.2.000) – Custom Essbase applications – Essbase and OBIEE integration – Platform for Hyperion Planning and HPCM – EPM Applications 11.1.1.6.2 (with Essbase 11.1.2.2.xxx) – Write Back into Essbase – Cube creation based on RPD objects – Activate MAXL and Calc Scripts – Shared Services

25. 25 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Smart Storage Manager stores frequently accessed blocks in- memory In-Memory Cache optimizes block access Lock Manager improves parallelism 80x Faster Reads; 20x Faster Writes High Performance Planning with Exalytics In-Memory Cache Essbase Planning Engine Smart Storage Manager Lock Manager

26. 26 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Extreme Performance for Enterprise Analytics Speed-of-Thought Analysis at Enterprise Scale – 20x better response times – Sub-second performance – More enterprise users on one appliance What-if Analysis and Forecasting – 16x better response times – Larger models – use more detail, include more scope, evaluate wider operations – More scale – more users and higher volumes at busy periods – Do daily instead of monthly, interactive instead of batch Enterprise Planning – Reduce planning cycle times 5x better response time 6x better throughput – Run more planning models with finer grained operational detail

27. 27 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Power is in the Platform Oracle BI Foundation: Looking Backwards to Looking Forward Mobile BI Your connection to the executive suite Common Enterprise Information Model Single Version of the Truth across Enterprise Forward-looking Analytics Predict, Model, Analyse

28. 28 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Internal & Confidential. Complete End-to-End BI & DW Solutions End User Access Detect & Alert Office Integration Search Ad-hoc Analysis Reporting & Publishing Scorecards Dashboards Mobile Collaborate BI Foundation BI Server Modeling Scorecards & Dashboards Common Enterprise Information Model AdministrativeAdministrative FusionMiddlewareFusionMiddleware Web Server Data Integration Service Oriented Architecture BI Applications Performance Mgmt Applications ERP & CRM Applications Industry & Custom Applications Enterprise Manager Security DataSourcesDataSources OLTP & ODS Systems Data Warehouse Data Mart Packaged Applications (Oracle, SAP, Others) Excel XML/Office Business Process OLAP Sources Exadata Unstructured & Semi-Structured