©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. WEBINAR SEGMENTATION.

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Presentation transcript:

©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. WEBINAR SEGMENTATION

©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Agenda Overview Using Segments Creating Segments –Manual –Visual –Target List Metrics –Existing Metrics –Custom Metrics Questions…

©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Overview Segments are groups of players that can be described by a set of criteria. Segments can be used to –Filter Dashboard Charts –Refine Analysis Queries Slice & Dice, Funnels, LTV Predictor, –Select Players for Engagement A/B Tests, Targeted Campaigns and Push Notifications Segments can be based on player Metrics or Events

©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Using Segments Segments can be used to –Filter Dashboard Charts –Refine Analysis Queries Slice & Dice, Funnels, LTV Predictor, –Select Players for Engagement A/B Tests, Targeted Campaigns and Push Notifications

©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Creating Segments Manual Segments Visual Segments Target List Segments

©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Metrics Generic Event Parameter String Derived Virtual

©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Further Reference deltaDNA docs.deltadna.com