1. © 2013 Shepherd. All rights reserved. Any duplication, reproduction or usage of this document or any portion thereof without the written consent from Shepherd is prohibited. October 29, 2013

2. You have a website. Now what?

3. Expectations What are your Website objectives and/or expectations? How do these expectations relate to your business objectives? ExperienceBehaviorOutcomes

4. Dashboards Custom Reports Pivots Tables Funnel Visualization Goal Flow etc… Analytics Software

5. Dashboards and Custom Reports

6. Pivot Tables

7. Funnel Visualization

8. Goal Flow

9. QUICK READ RELEVANT USEFUL ACTIONABLE Visits and Visitors Time on Page/Site Bounce Rate Exit Rate Conversion Rate Engagement (frequency; depth of Visit) Basic Metrics

10. ACQUISITION ENGAGEMENT OUTCOMES Key Performance Indicator (KPI) A metric to help understand how your website is performing against your objectives. – Conversion Rate – Cost Per Conversion – Cost Per Acquisition (CPA) – Bounce Rate – Visits Per Day – Revenue Per Visit Strategy and Success

11. OrganicSearch EmailMarketing Paid Search Segmentation

12. Any questions about Website Analytics?