©2010 Produce for Better Health Foundation National Fruit & Vegetable Alliance & White House

©2010 Produce for Better Health Foundation Three Priority Areas Fruits & Veggies—More Matters & Let’s Move A Salad Bar in EVERY School Identifying Successful Local Efforts

©2010 Produce for Better Health Foundation Fruits & Veggies—More Matters & Let’s Move Pledge Site: “My Community” (activity exchange page) Core components:

©2010 Produce for Better Health Foundation Web Pledge Form My Pledge: –I pledge to eat more fruits and veggies every day –I pledge to help my family eat more fruits and veggies every day –I pledge to help my local school eat more fruits and veggies by helping them add a salad bar

©2010 Produce for Better Health Foundation My Community (activity exchange page) My Community: –Schools Salad Bars Fresh Fruit & Vegetable Program Healthy Vending School Wellness Policies –Grocery Stores Events On Packaging Search by zip code Search by descriptor Something happening in your community? Tell us!

©2010 Produce for Better Health Foundation Timeline July 2010 –Core materials disseminated to supporters August 2010 –“ My Community ” activity exchange pages begin to be populated September 2010 –Fruits & Veggies – More Matters month social media & PR campaign Salad Bar announcement? Feature local efforts? Possible release of National Action Plan Scorecard? September / October 2010 –Retailers & communities execute pledge program including in-store samplings, consumer communication handouts, online links to Let ’ s Move and Fruits & Veggies--More Matters, community program sharing, and social media support 2011 –Ongoing pledge program, community program sharing, retailers execute quarterly custom shopper education programs

©2010 Produce for Better Health Foundation PBH PBH Provides –Communications to “ activate ” industry & public health community (June-August) –On-line toolkits including: press release templates, articles for newsletters, fact sheets, POS pieces, pledge cards, hold messages, e-signature suggestions, web link buttons, radio ad scripts (July) –On-line pledge capabilities (July) –“ My Community ” activity exchange pages developed (July) –Social media & PR campaign efforts including work with White House (TBD September)

©2010 Produce for Better Health Foundation State Coordinators State F/V Coordinators Provide –Outreach to others in state to encourage inclusion of pledge/messaging/links in new & current local efforts: WIC, farmer ’ s markets, extension, SNAP, EFNEP, etc. –Pledge button on homepage –Help populate “ My Community ” site

©2010 Produce for Better Health Foundation Retailers Retailers Provide –Sampling program including demos –Feature take one holder or small shipper for consumer communication tools –Pledge button on homepage –In-store radio –Communication to produce/store managers –Program call out in weekly ad –Help populate “ My Community ” site

©2010 Produce for Better Health Foundation Grower/Processors Grower/Processors Provide –Retail tie-in opportunities –Fruits & Veggies — More Matters logo on qualifying products –Pledge button on homepage –Inclusion of messages in marketing materials –Help populate “ My Community ” site

©2010 Produce for Better Health Foundation Public Relations & Social Media Announcement about Salad Bar in Every School? National Action Plan Scorecard? White House? –Feature Local Events/Efforts

©2010 Produce for Better Health Foundation State Coordinators CDC Guide to Fruit & Vegetable Strategies to Increase Access, Availability and Consumption –Food Policy Councils –Access to Retail Venues –Farm-to-Where-You-Are –Worksites, meetings, events –Community & Home Gardens –Schools –Emergency Food Programs

©2010 Produce for Better Health Foundation Contact Us