Wednesday, 20 th OCTOBER 2011

 BACKGROUND  2011 WORLD AIDS DAY OBJECTIVES  2011 WORLD AIDS DAY CAMPAIGN APPROACH  KEY STAKEHOLDERS  CRITICAL MILESTONES  MONITORING AND EVALUATION

 World AIDS Day was first observed as a commemorative event on 01 December 1988 when Health Ministers from around the world met under the auspices of the World Health Organization and agreed on the concept of the day as creating an opportunity to pay special attention to as well as show solidarity for the global fight against HIV and AIDS.  The global theme for the World AIDS Day Campaign is Getting to Zero”. The theme seeks to encourage individuals and communities to have a non – discriminatory and non – judgemental access to adequate HIV prevention, treatment, care and support.

 The global theme complements the three (03) phased South African WAD Theme “I am Responsible, We are Responsible and South Africa is taking Responsibility”, which was adopted by SANAC in During the 2011 WAD Campaign, the emphasis will be on South Africa is taking responsibility by providing universal access to HIV prevention, treatment, care and support.  Furthermore, South Africa will continuously strive to achieve zero HIV infections.

 Government renewed its commitment to scale-up the Multi-Sectoral HIV and AIDS response in Subsequently, His Excellency President JG Zuma announced major policy shifts during the 2009 WAD.  These policy shifts demonstrated a renewed energy, commitment and stewardship of the current administration in tackling the scourge of HIV and AIDS

 The integral part of the renewed Government commitment to the HIV and AIDS response was the launch of the Massive HCT Campaign under the leadership of SANAC on the 25 th April  The Massive HCT Campaign is aimed at increasing the uptake of HCT through mobilizing sexually active individuals to take responsibility by knowing their status in order to be able to access comprehensive packages of care

 Since the launch of the Massive HCT Campaign millions of South Africans have tested for HIV, screened for TB and other chronic conditions. The HCT Campaign has brought the needed impetus to mobilize communities to know their status in order to make informed choices about their lives going forward  During the 2011 WAD efforts will be made to continuously mobilize communities to test for HIV  Building-up to the 2011 WAD efforts will be strengthened to communicate the <350 CD4 Cell Count eligibility for ART to communities as announced by Deputy President on 12/08/2011

 It is envisaged that the 2011 WAD Campaign will seek to achieve the following objectives: 1. Act as a launch pad for the National Strategic Plan on HIV and AIDS and TB (2012 – 2016); 2. Demonstrate policy in action through showcasing Government’s commitment in tackling poverty, health and social needs, etc ; 3. Intensify and sustain the provision of HIV Counselling and Testing (HCT) and health screening services for TB and other non- communicable diseases;

4. Promote greater public awareness and participation in accessing essential services provided by Government Departments and civil society sectors; 5. Provide a platform for Government Departments and civil society sectors to render essential services to communities; and 6. Encourage Greater Involvement of People Living with HIV (PLHIV) in addressing issues of stigma and discrimination.

 WAD BUILD-UP ACTIVATIONS (21 – 27 November 2011)  Activities should include targeting hotspots with Door to Door Campaigns, Taxi Ranks, Shopping Malls Activations, Roadshows and Blitz Campaigns, etc  Identification of households and/or institutions to be visited by the Political Principals and civil society sectors  MARKETING OF THE WORLD AIDS DAY EVENT (21 – 27 November 2011)  This includes mounting Event Posters in strategic positions, distribution of Event flyers, placement of Event Public Service Announcements (PSAs), and Loud-Hailing

 SETTING UP FOR THE WORLD AIDS DAY EVENT (28 – 30 November 2011)  This includes erecting the necessary Infrastructure and finalizing the logistics  WORLD AIDS DAY EVENT (01 December 2011)  Activities will include Policy in Action, high-level Dialogue on the new NSP, Launch of the NSP ( ), annual HIV and AIDS Address by Presidency, etc  Government Departments and partners will provide health and social services to communities

 Govt Departments, civil society sectors, partners and Provinces to showcase their programmes and services through Exhibitions  POST – WAD ACTIVATIONS ( December 2011)  Mobilize individuals in the high density, mobile areas, and rural nodes to access health and wellness services including HCT  Intensify prevention and responsible behaviour messages throughout the festive season

 National Dept of Health  Presidency  Government Departments  Provincial Executive Councils  GCIS  SANAC Secretariat and Sectors  Provincial Councils on AIDS  Provincial Departments of Health  Non Governmental Organizations  Development Agencies/Partners  PLHIV Sector  Private Sector

 Tender for the appointment of the Event Management Company advertised. The closing date is 17 th October 2011  Present the 2011 WAD Campaign Approach to the EC Province on 05 October 2011 (Done)  Facilitate consultative meetings on the 2011 WAD Approach with the ff stakeholders:  SANAC Secretariat and Comms TTT  Presidency  NDoH ACSM Core Team  Provincial ACSM Team (Including GCIS)  Key Govt Departments  Coordinate WAD Planning meetings with the host Province. It is recommended that planning meetings are held on weekly basis

 Embark on the WAD Build-up Activations and Outreach Campaigns (21 – 27 November 2011)  Identify households and/or institutions to be considered for Policy in Action Programme (21 – 27 November 2011)  Marketing of the 2011 WAD Event (21 – 27 November 2011)  Setting up of Infrastructure for WAD Event (28 – 30 November 2011)  Commemorate the World AIDS Day (01 December 2011)  Embark on the post-WAD Activations and Outreach Campaigns (02 – 03 December 2011)  Communicate prevention and responsible behaviour messages (01 – 31 December 2011)

 Number of Outreach Campaign and Social Activations conducted  Number of communities mobilized  Number of Households reached  Number of People reached with services  Number of People reached through events  Reach of Mass Media Communication