Being Heard on Capitol Hill: Communicating the Future of Transportation March 1, 2010 Washington Briefing

New AASHTO Survey of Social Media Used by State Departments of Transportation

State DOTs Are in the Vanguard Twitter – 81% Blogging – 7% Facebook – 45% Web-based video – 74% Podcasts – 33% RSS Feeds – 45% (As reported by 31 states and the District of Columbia) 3

Washington State’s Social Media Tools Blog: Youtube: Twitter: Flickr: Facebook:

Washington State’s Social Media Tools Twitter (8,000 followers) “Such a joy to say ‘I like how my tax dollars are being spent!’” “[WSDOT] is probably one of the most useful Twitter accounts I’ve seen to date … a great utility.”

Washington State’s Social Media Tools What’s next? Applications for mobile devices. What’s next? Applications for mobile devices. WSDOT Web site usage in 2009 remained relatively flat with an average of 944,000 page views per day (1 million per day in 2008). WSDOT Web site usage in 2009 remained relatively flat with an average of 944,000 page views per day (1 million per day in 2008). Meanwhile, we saw growth in the use of mobile devices, 40% in This is a trend we expect to continue into Meanwhile, we saw growth in the use of mobile devices, 40% in This is a trend we expect to continue into 2010.