RadioGAUGE Regional Insight Entertainment (out of the home)

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Presentation transcript:

radioGAUGE Regional Insight Entertainment (out of the home)

10 regional campaigns for out of the home entertainment have been measured on radioGAUGE including the following advertisers…

On average, out of the home entertainment campaigns have seen an uplift of 205% in awareness levels Ad Awareness Average uplift in ad awareness, listeners vs. non-listeners Source: radioGAUGE 205 % uplift

Radio on average increases brand relevance by 52% for out of the home entertainment campaigns Brand Relevance Average uplift in “this brand is for people like me” score, listeners vs. non- listeners Source: radioGAUGE: strongly agree scores 52% uplift

Radio increases brand consideration by 86% for entertainment (out of the home) campaigns Brand Consideration Average uplift in brand consideration, listeners vs. non-listeners Source: radioGAUGE: strongly agree scores 86% uplift