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RadioGAUGE is a system for growing radio advertising revenue through groundbreaking research.

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Presentation on theme: "RadioGAUGE is a system for growing radio advertising revenue through groundbreaking research."— Presentation transcript:

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2 RadioGAUGE is a system for growing radio advertising revenue through groundbreaking research

3 In the UK, RadioGAUGE has delivered national radio revenue of £103 for every £1 invested in research Source: UKs Radio Advertising Bureau

4 4 RadioGAUGE is proven on over 400 radio campaigns

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6 RadioGAUGE is an opportunity to impress and inspire clients, planners, buyers and creatives at debrief meetings

7 RadioGAUGE inspires agencies through creative evaluation Unique 5is benchmark for ad campaigns

8 RadioGAUGE delivers engaging PowerPoint presentations for each campaign tested

9 RadioGAUGE provides access to the worlds largest database of radio ad campaign results

10 RadioGAUGE is a sustainable business model It requires little or no input from advertisers or agencies to operate effectively

11 RadioGAUGE is scalable. It can work within a wide range of budgets It can grow or shrink in size very quickly and easily

12 RadioGAUGE is flexible It operates in online, telephone and face-to-face interview methodologies and uses the latest survey technologies to collect robust data

13 RadioGAUGE is building a strong community of international radio professionals This is making radio a more credible and profitable player in the media industry

14 Why you should use RadioGAUGE Thoroughly tested and trusted by many of the world's biggest advertisers Access to the world's largest database of international radio ad campaign results Rewards and 'locks-in' established radio-spenders by increasing investment accountability Encourages first-time or infrequent users of radio to increase their spend Very few research agencies have our level of radio expertise or dedication to the medium

15 A proven system for growing radio advertising revenue The worlds only industry-standard radio measurement system It tells advertisers how their radio campaigns have performed Understands and improves the creative impact of radio advertising


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