COPY – Day 11 writing headlines #1

headline writing Copy PAY ATTENTION!

headline writing Copy PAY ATTENTION captures & keeps readers with clever diction & clear details reflects the dominant photo’s content VERBAL VISUAL (an entry point) uses type creatively

headline writing Copy HEADLINES Identify content Tell something specific about the season, event, etc. Capture the readers’attention

headline writing Copy Primary headline – the Teaser Intrigues the reader visually and/or verbally (larger than anything else on the spread.) Provides information specific to the year & identifies the spread’s focus (subject and verb are needed.) This is smaller then the primary head. Secondary headline – the Teller HEADLINE ANATOMY

headline writing Copy secondary headline TELLER Homecoming Reign Delay Game, field coronation come to a thundering halt label primary headline TEASER Identify content? Tells something specific about the event? Captures the readers’attention? HEADLINE ANATOMY

headline writing Copy Headline: TEASER – captures your attention “CLOSE SHAVE” TELLER – identifies topic -- Relay for Life TELLER – organizes pep rally, funds donated for cancer research BONUS: Texture visually reinforces the theme

headline writing Copy Clever word play enhances content Alliteration Antonym, synonym, homonym Onomatopoeia Rhyme Pun LITERARY DEVICES

headline writing Copy Homecoming fans experience Wet, Wild Washout Thunder, lightning cause Homecoming BASH to CRASH Get a Reign Check Homecoming ceremony washes out Lightning storm destroys Homecoming RealReign Wreck Alliteration Rhyme & Onomatopoeia Homonym Pun LITERARY DEVICES

headline writing Copy LITERARY DEVICES ONOMATOPOEIA

headline writing Copy LITERARY DEVICES ALLUSION

headline writing Copy LITERARY DEVICES ALLUSION

headline writing Copy LITERARY DEVICES PUN/ALLUSION

headline writing Copy LITERARY DEVICES BEFORE & AFTER (like Wheel of Fortune)

headline writing Copy LITERARY DEVICES ALLITERATION

headline writing Copy LITERARY DEVICES RHYME

headline writing Copy LITERARY DEVICES HOMONYM

headline writing Copy LITERARY DEVICES PUN

headline writing Copy VISUAL/VERBAL CONNECTION The headline also establishes a visual/verbal connection. The message of the spread is illustrated by the dominant photo and supported by the headline.

headline writing Copy HEADLINES the VISUAL-VERBAL CONNECTION

headline writing Copy HEADLINES the VISUAL-VERBAL CONNECTION

headline writing Copy HEADLINES the VISUAL-VERBAL CONNECTION