1. Curriculum ~ Writing Intro to Yearbook Copy Ways to use copy throughout your yearbook! Copy That!

2. Curriculum ~ Writing Intro to Yearbook Copy Copy Types Headlines Primary | Secondary | Specialty Stories Features | Story packages | Verbal snapshots Captions Ident | Summary | Expanded

3. Curriculum ~ Writing Intro to Yearbook Copy < Headline < Story < Caption

4. Curriculum ~ Writing Intro to Yearbook Copy Getting Stories Try to interview every individual in school Find out what they think, feel, say, do Uncover entertaining ways to tell stories Interview substantial numbers of individuals for each story idea Tell the complete story Offer differing perspectives Interview through polls and surveys, focus groups and one-on-one inquiries

5. Curriculum ~ Writing Intro to Yearbook Copy Crafting Questions 5 Ws & H Ask who, what, when, where, why, how Objective short answer Provide factual and numerical details Multiple choice Offer readers a collection of details and opinion Subjective Gain quotable, anecdotal reactions from readers

6. Curriculum ~ Writing Intro to Yearbook Copy Headlines Primary Captures readers’ attention with key word/phrase Secondary Dates year with details personalizing coverage Specialty Complements headline package with insights

7. Curriculum ~ Writing Intro to Yearbook Copy

8. Curriculum ~ Writing Intro to Yearbook Copy | Maize South Middle School | Wichita, KS Copy That: Kicker headline

9. Curriculum ~ Writing Intro to Yearbook Copy | Maize South Middle School | Wichita, KS Copy That: Hammer headline

10. Curriculum ~ Writing Intro to Yearbook Copy Stories Features Weave 5-7 paragraphs together in traditional journalistic format Story packages (Quick Reads) Create at-a-glance fact/figure/feeling combos Verbal snapshots Give readers quick slices of life, personalities

11. Curriculum ~ Writing Intro to Yearbook Copy Lead Quote Transition Quote Conclusion Anatomy of a Story

12. Curriculum ~ Writing Intro to Yearbook Copy Glenbrook South High School | Glenview, IL Copy That: Copy in Info-Graphics

13. Curriculum ~ Writing Intro to Yearbook Copy Glenbrook South High School | Glenview, IL Copy That: Copy in Info-Graphics

14. Curriculum ~ Writing Intro to Yearbook Copy Glenbrook South High School | Glenview, IL Copy That: Copy in Info-Graphics

15. Curriculum ~ Writing Intro to Yearbook Copy Glenbrook South High School | Glenview, IL Copy That: Copy in Info-Graphics

16. Curriculum ~ Writing Intro to Yearbook Copy Glenbrook South High School | Glenview, IL Copy That: Copy in Info-Graphics

17. Curriculum ~ Writing Intro to Yearbook Copy Glenbrook South High School | Glenview, IL Copy That: Copy in Info-Graphics

18. Curriculum ~ Writing Intro to Yearbook Copy Captions: Types Ident Brief identification and description Summary 1-2 sentences that answer most of the 5Ws & H Expanded Summary caption + additional information, insight

19. Curriculum ~ Writing Intro to Yearbook Copy Captions: Components Lead-in Makes a recognizable verbal/visual connection First sentence Answers most important 5Ws & H Written in present tense Second sentence Adds insight not obvious in photo content Written in past tense Quotable reaction to content of photo

20. Curriculum ~ Writing Intro to Yearbook Copy Flag Football Senior Mark Bellman, four-year letterman Copy That Caption: Id/Ident

21. Curriculum ~ Writing Intro to Yearbook Copy Flag Football To the roar of the home fans, senior Mark Bellman leads the varsity players onto the field against rival University High School in the last game of the district season. For the first time in eight years, the team advanced to regional play-offs shutting out the Tigers, 21-0. Copy That Caption: Summary

22. Curriculum ~ Writing Intro to Yearbook Copy Flag Football To the roar of the home fans, senior Mark Bellman leads the varsity players onto the field against rival University High School in the last game of the district season. For the first time in eight years, the team advanced to regional play-offs shutting out the Tigers, 21-0. “When I was injured in the third game of the season, I just knew my senior year would be the biggest bummer ever. However, when my teammates unanimously voted to let me lead them onto the field the rest of the games, I knew I was still a part of the team and became its biggest fan and cheerleader from the sidelines.” –Mark, four-year letterman Copy That Caption: Expanded

23. Curriculum ~ Writing Intro to Yearbook Copy | Rocklin HS, Rocklin, CA How many caption types can you find?

24. Curriculum ~ Writing Intro to Yearbook Copy | Rocklin HS, Rocklin, CA Copy That Caption: Group Caption

25. Curriculum ~ Writing Intro to Yearbook Copy Copy That: Editing Avoid boring nouns and weak verbs Students, members, players Is, are, was, were, be, being, been, appears Keep paragraphs short Avoid word overuse and labels, names Focus on first 5-7 words; avoid a, an and the. Don’t use “this year” or overuse school name, initials, mascot Eliminate editorializing Delete opinionated words like busy, successful, diligent, winning, hard-working, difficult Be objective avoiding first and second person