1. Yearbook Terms

2. Planning The Book Coverage Theme
What you plan to cover in your yearbook (events, topics, people, etc…)
Theme
The verbal and visual idea that tie this year’s book together

3. How The Book is Built Ladder
The overall map which shows the placement of every layout in the yearbook.

4. How The Book is Built Signature Flat
Every 16 pages--how the pages are printed (before they are folded, sewn, and cut)
Flat
Eight pages on one side of a signature. In the first signature of the yearbook, for example, pages 1, 4–5, 8–9, 12–13 and 16 make up one flat. Pages 2–3, 6– 7, 10–11 and 14–15 make up the other flat.

5. Contents of a YBK Endsheet Title Page
strong paper stock glued to the first and last pages of a book and then pasted to the front and back cover. Hold the bound pages inside the cover. Endsheets can be empty, or contain the table of contents and the colophon.
Title Page
First page of the book; it should make a positive first impression and provide reference info like name and year of book, volume #, school name/address/ address/phone number/school enrollment etc.

6. Contents of a YBK Opening Closing
introduces the “story of the year,” establishes theme, and introduces the concept of the book
Closing
finishes the story of the year and brings book to closure

7. Contents of a YBK Sections
coverage areas including (but not limited to) student life, academics, sports, clubs, people, etc. Most yearbook staffs look at the traditional sections each year and determine whether to keep those sections, expand them, reduce them, eliminate some or add some

8. Contents of a YBK Division Page Index
indicate new sections and provide continuity throughout the book
Index
a reference to the contents of the yearbook, always including names of each student and the pages on which they appear

9. Contents of a YBK Colophon
Statement giving publishing credit and technical information: type faces and sizes used, paper stock, layout styles, graphic devices, number of copies, cost to students, printer, professional photography and honors earned, membership in professional organizations. Also lists staff members etc.

10. YBK Design Terms DPS (Double-Page Spread)
A two-page spread of facing pages that is seen and designed as one horizontal unit.

11. Gutter
The middle of a DPS, where the fold or spine is

12. Margins (Internal & External)
External: Non-printing outside edges of a spread.
Internal: Amount of space between elements (photos, copy, and graphics) on a spread.

13. Folio
Reader service that provides page number and other important information about spread.

14. Eyeline
Uninterrupted line that carries reader’s eye across the page. May be broken by a photo.

15. Dominant Element
Most eye-catching element on the page, should generally be pic and be 2-3 times larger than any other element

16. Column / Grid Structure
Underlying structure of layout. Similar to a blueprint for a building. Elements start and stop at the beginning and end of a column, never in the middle.

17. Bleed
Picture that goes beyond margin of the page, extending off

18. Mod / Secondary Coverge
Used to add extra coverage to page

19. White Space (Planned)
Area of space separating two or more elements

20. Grids & Rails
Grid: Vertical space Rail: Horizontal space

21. Primary & Secondary Headline
Primary: Main headline which first captures the attention of the readers
Secondary: smaller headline that supplements primary headline by adding info or identification (usually designed in conjunction with the primary headline).  Can used within the body copy to break up copy- heavy areas and is usually set in a larger point size and/or heavier weight than body copy.