Thailand Road Safety Management & Strategy Road Safety Directing Center Secretariat Department of Disaster Prevention and Mitigation (DDPM) Ministry of Interior

Helmet Wearing Campaign Presentation Outline Situation Roles of RSDC Policy and Strategy Helmet Wearing Campaign

Deaths from Road Crashes 1994-2011 Average (17 yrs): 12,809

Roles of RSDC Bridge that connects policy makers and implementers Supporter (technical, tools, budget) National Contact Point on Road Safety An organ of DDPM and MOI Govt. RSDC Government Schools Child Center Factory, shops Local govt. Stake- holders Province Part ners Areas Thanapong’s Model

Government Policy 4.5 Security of Life and Society “(The government shall) reduce damage and loss from road traffic accidents to the minimum. Promote understanding on traveling and using transportation safely. Putting His Majesty the King’s principles on solving traffic problems into actions and making it a national agenda to strictly implement these principles in all parts of the country” PM Yingluck Shinnawattra delivered the Policy Statement (August 2011)

Thailand Road Safety Master Plan (2009-2012) Vision: “On our roads all lives are safe accordingly to international standard” Goal: To foster sustainable safety culture and road safety system in Thailand 1. Urgent National Agenda 2. Institional Strengthening 3. Legal Mechanisms Amendment 4. National-based Facilltations 5. Local-based Implementtations 6. Research and Development,Monitoring&Evaluation Objective: To reduce of loss of life ratio due to road traffic accident to meet the international standard of 14.15 deaths per 100,000 populations within the year 2012. Strategy

The Decade of Action in Thailand Goal : reducing fatalities from… to below 10 persons per 100,000 population within the year 2020 1. Promotion of Helmet Wearing 5. Safer Vehicles 6. Safer Road Users 2. Drink Driving 8 Issues 7. Emergency Medical Service (EMS) 3. Black Spots 8. Capacity Development of Road Safety Management 4. Safe Speed Behavior

Organization Chart National Policy Committee RSDC Committee Sub-Committee No.1 Road Safety Management RSDC Center Sub-Committee No.2 Safe Road RSDC Secretariat Sub-Committee No.3 Safe Vehicle Sub-Committee No.4 Safe Behavior Provincial RS Committee BMA RS Committee Sub-Committee No.5 Post-crash Care Sub-Committee No.6 Data Management District Committee Local Gov RS Op Center BMA District RS OpCenter

100% Safety Helmet Wearing Campaign

The Decade of Action in Thailand Goal : reducing fatalities from… to below 10 persons per 100,000 population within the year 2020 1. Promotion of Helmet Wearing 5. Safer Vehicles 6. Safer Road Users 2. Don’t Drunk Driving Behavior 8 Issues 7. Emergency Medical Service (EMS) 3. Black Spots 8. Capacity Development of Road Safety Management 4. Safe Speed Behavior

How worse is the situation? 3/4 of the injured is associates with MC 1/2 of the injured is associated with their “head” 36% of the injured is associated with alcohol Only about 14 percent wear the MC Safety Helmet Low rate of wearing helmet is found in youth

10 reasons whey I don’t ware helmet It is not far I’m on a small road I’m in a hurry It’s uncomfortable/dirty It destroys my hair dress I don’t want to carry it along Police won’t arrest me I don’t have a helmet Low risk My passenger don’t wear either

on 4 Jan 2010: Cabinet Endorsement 1. Promote this as a high priority 2. Public Relations & Awareness Building 3 Enforcement 4. Supply and Distribution of safety helmet 5. Monitoring and evaluation

Helmet Wearing Rate 2010-2011 2010 2011 Rider + Passenger 44% 47% Nationwide Survey 2010 2011 Rider + Passenger 44% 47% Rider 53% 55% Passenger 19% 25% Size of sample 954,956 1,230,197 Source: Thai Roads Foundation

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