Jan Rothwell Healthy Lifestyle Project Manager Reading Citizens Advice Bureau
Funding from Department of Health 3 Years, Section 64 Addressing health inequalities Behaviour change through coaching Volunteer coaches CAB ‘flavour’
Coaching approach –Articulate goal –Signpost to information –Develop realistic action plan –Support and motivate –Embed new behaviour
Partnership working Target groups are Bureau clients Holistic approach - control over circumstances Cost Strengths
Other agencies including: –Age Concern –Sure Start –Children’s Centres –Reading Single Homeless Project –Reading Community Learning Centre (was WEA)
38% Lose weight 24% Healthy eating 19% Reduce stress 9% Improve fitness 5% Reduce drinking 5% Life direction Client goals