Cornet Annie- Hec - Ulg (Université de Liège)1 Age management: a new challenge for HRM? Summer academy- Business&Society Belgium.

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Cornet Annie- Hec - Ulg (Université de Liège)1 Age management: a new challenge for HRM? Summer academy- Business&Society Belgium

Cornet Annie- Hec - Ulg (Université de Liège)2 Challenges More efficiency (means): People implication Organizational commitment Workers satisfaction / special needs Intergenerational cooperation Knowledge and expertise transfert Competencies Management More effectiveness (goals): Relations and satisfaction of customers / users Products and services linked with the needs of people of different generations.

Paradox …. Some academic researchers think that age don’t generate differential behaviors / age is not a criteria for HRM In the field, managers said that they observe differential behaviors between the generations / they don’t understand some generations, like Y generations ! Cornet Annie- Hec - Ulg (Université de Liège)3

Looking for difference … Cornet Annie- Hec - Ulg (Université de Liège)4 < 30 youth mediors  50  seniors Chronological age

Generations approach (values, history, norms) Cornet Annie- Hec - Ulg (Université de Liège)5 Y > X Baby-boomers (< ) Work sense Worlife balance Gender / linked between sex Organisational structure Workforce market Internationalisa tion / mondialisation TIC using Vendramin, P. (2007).

Living same events … War After-war (growing) May 68 – 70th Crisis Growing – mondialisation / IT time WTC – 2011 : terrorism / religion radicalisation > 2008 : financial crisis / social network Cornet Annie- Hec - Ulg (Université de Liège)6

7 Cycle Life <35 ans (seniors) SingleXXX Couple without children XXX Couple with children <12 XXX Couple with children >12 XX Others families (older parents, etc.) XXX

Implication for HRM Age management Some specificities / but also some similarities General / specific needs (linked with age, cycle life, etc.) Intersectionnality : age / generation X gender (W /M) X socio-culturel class / race X level of qualification Legislation and socio-culturel context Cornet Annie- Hec - Ulg (Université de Liège)8

Références Pichault, F., & Pleyers, M. (2010). Pour en finir avec la génération Y... Enquête sur une représentation managériale. Paper presented at the Nouveaux comportements, nouvelle GRH, St Malo. Tremblay, D. G. (2005). De la conciliation emploi-famille à une politique des temps sociaux. Montréal: Presses de l’Université du Québec. Twenge, J. M. (2010). A review of the empirical evidence on generational differences in work attitudes.. Journal of Business and Psychology, 25(2), Vendramin, P. (2007). Temps, rythmes de travail et conciliation des temps sociaux Rapport de l’enquête « Temps et travail »,. Namur: FTU Namur, Belgique. Cornet Annie- Hec - Ulg (Université de Liège)9

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