Measured Results! A Good News Case Study October 28, 2013.

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Presentation transcript:

Measured Results! A Good News Case Study October 28, 2013

Financial co-operative in Manitoba 108,000 members and 540 employees 22 branches in Winnipeg, 2 in the North Corporate Social Responsibility embedded in Mission Statement and Core Values ACT CANADA MOBILITY SUMMIT 2013

Executive Mgmt endorses plan to track, manage and reduce corporate GHG emissions (2009) Voluntary measurement – triple bottom line Framing emissions reduction in meaningful way Feedback loop – learned a lot plus a few surprises!

ACT CANADA MOBILITY SUMMIT 2013 Green Action Centre contracted to conduct ACU`s employee commuting surveys Highly detailed survey instrument Customize each survey – motivational questions

ACT CANADA MOBILITY SUMMIT 2013

Bike rack installed voluntarily by landlord Showers and bike racks standard in new locations

ACT CANADA MOBILITY SUMMIT 2013

Mode Share Comparison

ACT CANADA MOBILITY SUMMIT 2013

* Number ACU full- and part-time employees: 2009 = 556 | 2010 = 547 | 2011= 548 | 2012 = 590 | 2013 = 540

ACT CANADA MOBILITY SUMMIT 2013 In 2011, approx. 17% ACU employee participation At Oct 2013, avg 23% ACU employee participation

ACT CANADA MOBILITY SUMMIT 2013 “ACU’s Eco-Pass program made sense for a lot of reasons. The Eco-Pass saved me over $ a year because of reduced vehicle insurance costs, in addition to parking, fuel and wear and tear on my car. I’ve come to really enjoy taking the bus; I read and people watch & have made new acquaintances. Because someone else is doing the driving, my commute is pretty much stress free.” - Trish P, ACU HR Department

ACT CANADA MOBILITY SUMMIT 2013

Commuter Challenge 2013 – Gold Award 2012 – Gold Award 2011 – Silver Award ( employees) Commuter Friendly Workplace Award 2012 – Gold ACT CANADA MOBILITY SUMMIT 2013

2012 Manitoba Excellence in Sustainability Award (Action on Climate Change, Air Quality and Energy Efficiency) - Manitoba Roundtable for Sustainable Development Recognized as one of Canada’s Greenest Employers 2013 ACT CANADA MOBILITY SUMMIT 2013

1)Senior management support & role modelling critical 2)Set targets and measure 3)Communicate regularly in fun, positive way to all levels of the organization 4)Find spokespeople – unexpected participants as well as champions Lessons Learned & Tips to Share

ACT CANADA MOBILITY SUMMIT )Identify barriers & be realistic about what can be overcome with employer support 6)Connect active & green initiatives to wellness initiatives 7)Pinpoint any perverse subsidies impeding progress – can longer term vision start path to change? 8)Look to other success stories for ideas to adopt, adapt or implement Lessons Learned & Tips to Share

Beth McKechnie Workplace Commuter Options (204) Dennis Cunningham Assiniboine Credit Union (204)