1 UNECE – Conference of European Statisticians Per Nymand-Andersen Berlin, May 2013 Communicating Statistics – making an impact Future ideas in communications

2 Good sustainable decisions FACTUAL AND INDEPENDENT STATISTICS Analysis & assessment Policy options Policy decisions Policy validations Analysis & assessment Statistical and financial literacy C OMMUNICATION Professional users and citizensPolicy making The importance of communicating statistics Knowledge based society Policy accountability The communication of statistics contributes to build public support and trust for the pursuit of price and financial stability and prudent economic policies.

3 Request for Statistics Core users of statistics Governing Council/ Executive Board Journalists/Media Financial analysts Reporting institutions High volume data users General public Research/Academia The users of statistics and what do they want  Serving the core professional market segment will amplify the statistics message and reach a significant broader audiences, including the general public

4 From the pool of research, the TFA has extracted  62 recommendations as the most valuable and fit  applied with success by NCBs, FED, Eurostat or NSIs, international organisations  Nine self-contained “Islands of Excellence” – (IoE) Future ideas in communications

5 Island of Excellence (# of recommendations in brackets) Examples of TFA recommendations Media /Journalists (8)  Workshop, training, webinars  Using descriptive statistics in press releases  Adding deep links to series in press releases  Communicate in common terminology Financial analysts (7)  Easy to select country comparison  Ability to select charts, graphs and associated statistics directly from publications Research /Academia(4)  Promoting research based on central bank’s statistics  Availability of micro data High volume users (3)  Facilitate the re-distribution of statistics  Easy to use download facilities Reporting institutions (3)  Provide reporting agents with monthly comparable statistics (national & other national) Future ideas in communications

6 Island of Excellence (# of recommendations in brackets) Examples of TFA recommendations Mobile statistics (2)  E-book formats  User required and user friendly statistics applications for mobile devices Visualisation (2)  Explore common off-the-shelf visualisation tools fit for statistics use  Competition on use of visualisation of statistics Website (24)  Sharing of chart gallery  One shop for euro area and associated national statistics User interaction (9)  Website monitoring  User surveys and needs  Online call centre  Use of video to present statistics Future ideas in communications

7  The “Statistics Accessibility and Presentation” (STAP) leads and contributes to:  35 members (17 NCBs and 3 international organisations)  The implementation and develop of new communications ideas  Release of the first Statistics Paper Series  Cooperation with IT Universities  Free use of statistics - Statistics video translated to all languages  Use of webinars to reach a large group of professional users  Interacting with large data vendors for bulk downloads STC taking action and way forward

8 New e-publication standards Interaction

9 visualize the fiscal cliff Interaction

10 Let the user select own language Interaction

11 Tell the user of the most commonly used statistics - InteractionInteraction

12 Let the user map and chart statistics Interaction Interaction

13  communication function needs to be significantly prioritised based on a statistics communication strategy  build a communication point of interaction to statistics databases  national statistics and international statistics have same interest of communicating statistics  significant statistics knowledge, know-how is available and regular production and structured statistics infrastructures  embrace the existing opportunities – significant market enhancements - less technical and less costly now  open source and common contribution  the last missing kilometer STC taking action - Join efforts The last missing kilometer

14 Per Nymand-Andersen Communicating Statistics – making an impact Future ideas in communications