The centerpiece Keystone to a successful page design Keystone to a successful page design

What’s a centerpiece?

 A story that is given special emphasis

What’s a centerpiece?  A story that is given special emphasis  By packaging it with photos/graphics  A story that is given special emphasis  By packaging it with photos/graphics

What’s a centerpiece?  A story that is given special emphasis  By packaging it with photos/graphics  So that it can be used as the focal point around which the rest of the page is built  A story that is given special emphasis  By packaging it with photos/graphics  So that it can be used as the focal point around which the rest of the page is built

What’s a centerpiece?  A story that is given special emphasis  By packaging it with photos/graphics  So that it can be used as the focal point around which the rest of the page is built  It’s often ‘evergreen’ but can be a breaking story  A story that is given special emphasis  By packaging it with photos/graphics  So that it can be used as the focal point around which the rest of the page is built  It’s often ‘evergreen’ but can be a breaking story

Why a centerpiece?

 To call attention to a story that editors view as significant

Why a centerpiece?  To call attention to a story that editors view as significant  To ensure that a page will have a well designed element  To call attention to a story that editors view as significant  To ensure that a page will have a well designed element

Why a centerpiece?  To call attention to a story that editors view as significant  To ensure that a page will have a well designed element  To provide layout flexibility  To call attention to a story that editors view as significant  To ensure that a page will have a well designed element  To provide layout flexibility

Why a centerpiece?  To call attention to a story that editors view as significant  To ensure that a page will have a well designed element  To provide layout flexibility  To assist in planning for the inevitable ‘slow news day’  To call attention to a story that editors view as significant  To ensure that a page will have a well designed element  To provide layout flexibility  To assist in planning for the inevitable ‘slow news day’

How to create a centerpiece

 Assign a story or work with completed article

How to create a centerpiece  Assign a story or work with completed article  Make sure there is ‘art’ (photos and graphics)  Assign a story or work with completed article  Make sure there is ‘art’ (photos and graphics)

How to create a centerpiece  Assign a story or work with completed article  Make sure there is “art” (photos and graphics)  Assemble the ingredients into a MODULAR (i.e. rectangular) package  Assign a story or work with completed article  Make sure there is “art” (photos and graphics)  Assemble the ingredients into a MODULAR (i.e. rectangular) package

A centerpiece example

 Gala

A centerpiece example  Gala  Two photos  Gala  Two photos

A centerpiece example  Gala  Two photos  Information for graphic from: Health Resources and Services AdministrationHealth Resources and Services Administration  Gala  Two photos  Information for graphic from: Health Resources and Services AdministrationHealth Resources and Services Administration

An example: 4-column package using two mediocre photos cropped to heighten visual impact and supplemented with a text box

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