Designing Newsletters b Consider: b Audience b Cost b Frequency b Size b Artworks and formats b Shape.
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Presentation on theme: "Designing Newsletters b Consider: b Audience b Cost b Frequency b Size b Artworks and formats b Shape."— Presentation transcript:
Designing Newsletters b Consider: b Audience b Cost b Frequency b Size b Artworks and formats b Shape
Audience b Who are they b What about demographics - how do they relate to the audience and its needs b Is it a technical audience/newsletter - how would this impact on design? b Is it an audience of creative/artistic people - how would this impact on design?
Shape b Does the newsletter and requirements lend itself to a specific shape? b What shapes might work well - full A4 or A5 or tabloid size b What about the shapes within the pages - eg design freeform or modular?
Freqeuncy b Smaller size and pages for more frequent newsletters b Larger size and pages for less frequent newsletters
Designing Newsletters (2) b Design is significant element of newsletter b Should not overwhelm copy but help it
Basic Rules b Balance - white space, blocks of text, shapes of graphics, all elements in harmony b Proportion: are elements in correct proportions to page, each other, other elements b Sequence - the flow of elements
Basic Rules b Emphasis - where are focal points, which elements grab attention, what do you look at first b Unity - how does the entire page, and how do the pages, fit together; how do elements link to each other? Relationship of elements to each other
Basic Designs b Modular: using squares, rectangles to design within - good for text b Freeform: less structured, not always good for lots of text
Basic Considerations/elements Masthead - reflect newsletter - appeal to readers - tie to organisation - name - date and issue - logo Footers and Headers
Basic considerations Typographic Stuff - complementary headline and body copy fonts - size to suit audience - one/two for headlines - vary headlines size and boldness
Basic considerations Allocate stories - page one, most important story and best pic - right hand pages important stories Graphics and photos - use effectively - same modules
Basic Considerations b Columns - reflective of type of content Page one the most important story and your best photo or graphic Pages three five and seven, have important stories eg page 3 more important than five and five more so than seven. Pages 2,4,6,8 are reserved for less important information - as people are supposed to read right hand pages before left hand ones.
Basic considerations Graphics and photos need to be handled carefully, they must relate to the copy but add to the story it tells. Make sure your graphics and photos are placed in the same module as the story they relate to, don't put a story one page one and its photo on page four.