An Energy & Environment Conscious, Sustainable & Prosperous Organization

Shree Profile SCL Performance - Financial Awards and Recognitions PRESENTATION SEQUENCE SCL Performance - Environment and Social SCL Performance - Operational SCL Performance – Unique Initiatives

Among Top 5 Cement Groups in India. Largest Cement Player of North India. Ventured in Power Sale and Trading. One of Highest Operating Margin.Turnover in Rs crore Focused on Cement and Power. SHREE OVERVIEW An Energy & Environment Conscious Sustainable Organization

BOARD OF DIRECTORS 4 Board of Directors Shri B.G.Bangur Shri H.M.Bangur Shri Y.K.Alagh Shri R.L.Gaggar Shri Abid Hussain Shri O.P.Setia Shri S.K.Somany Shri A.Ghosh Shri M.K.Singhi Executive Chairman Managing Director Ex Cabinet Minister and Economist Solicitor Ex Ambassador to US Ex Managing Director - SBI Technocrat Former Deputy Governor - RBI Executive Director

5 Quality and Energy Conscious Environment and Employee Friendly Socially Responsive Customer Responsive Investors Rewarding Sustainable Organisation SHREE PHILOSOPHY

6 To drive and sustain industry leadership of the company within a global context - by developing individual leadership competencies at entry level, through a robust backbone of trust, support innovation and reward SHREE – VISION AND VALUES OUR GUIDING PRINCIPLES Socially responsible behavior Accountable to all stakeholders Good corporate governance practices Good corporate governance practices Integrity of conduct Clarity & Unambiguity in communication Clarity & Unambiguity in communication VISIONVISION

The Aim To lead Company from good to great. Changing Scenario Total Productivity Management Total Profit Management Total Prosperity Management Shree Cement Profile An Energy & Environment Conscious, Sustainable & Prosperous Organization

8 Cement Business the bedrock LocationCapacity Beawar3.0 mtpa Ras3.0 mpta Khushkhera3.0 mtpa Suratgarh1.2 mtpa Roorkee1.8 mtpa Jaipur1.5 mtpa Total 13.5 mpta 8 SHREE – Cement Overview Contributing to Bharat Nirman

9 Power Business New Avenue 9 LocationExisting Under Implementation Total Beawar (TP) 42 MW- Ras (TP)172 MW- Beawar & Ras (GP) 46 MW- Beawar (TP)-300 MW Total 260 MW 300 MW 560 MW TP= Thermal power ; GP = Green Power (WHRB) Contributing to India’s Energy Security SHREE – Power Overview

Rapidly Growing Cement Capacity (Million Tonnes) Shree - Capacity Growth - Cement

Power Capacity (MW) - More than Quadrupled in 4 years Shree - Capacity Growth - Power

12 “Bangur Cement”“Rockstrong Cement” “Shree Ultra Red Oxide” SHREE BRANDS SHREE ULTRA RED OXIDEBANGUR CEMENTROCKSTRONG CEMENT Leadership position in highly competitive and larger markets of Rajasthan, Delhi & Haryana.

Shree Profile SCL Performance - Financial Awards and Recognitions PRESENTATION SEQUENCE SCL Performance - Environment and Social SCL Performance - Operational SCL Performance – Unique Initiatives

14 SHREE- FINANCIAL STRENGTH Consistently increasing Turnover and Operating Profits

15 SHREE- FINANCIAL STRENGTH Steep rise in Market Capitalization over the years IRR as on 31 st March 2010 on investment in Shree is 27.26% since inception (Feb-85)

16 Increasing net worth showing financial strength Return on net worth (in %) SHREE- FINANCIAL STRENGTH

17 Comfortable debt-equity ratio Sufficient liquidity in hand SHREE- Financial Strength Contd..

18 Increased Turnover and Profits results in Increased contribution to Exchequer Increasing Dividend payout over the years SHREE- Sharing growth with Stakeholders

Power sale – New avenue for Growth Power sale volume – an increase of 119% Power sale Revenue – Growth of 122%

Shree Profile SCL Performance - Financial Awards and Recognitions PRESENTATION SEQUENCE SCL Performance - Environment and Social SCL Performance - Operational SCL Performance – Unique Initiatives

First company in the World to utilize 100% Petcoke in all its operations - Both Cement and Power plants. First Cement company in India to produce Synthetic Gypsum to replace use of natural gypsum in cement manufacturing. Fastest stabilization of cement kilns after commissioning. First Cement company in India to be given 4 star rating by Whitehopleman UK. SHREE- Significant Firsts by Shree

22 SHREE- Peer Comparison Efficient Operations - Lowest Power Consumption amongst Peers

23 SHREE- Peer Comparison Strong Operational Performance reflected in high EBITDA Margin

SHREE- Information Technology SHREE – IT driven Company

IT Infrastructure One of the most secure, scalable and connects all SCL business locations. One of the most secure, scalable and connects all SCL business locations. Uptime Connectivity Security Data Loss Paper Use Response Time

Adopts latest Technologies & Tools to achieve: Business Edge Migrate the enterprise to a virtually paperless working level Complete transparency through online real- time working Comprehensive Knowledge Management through knowledge sharing Transport Freight Bidding System and e- procurement system. Online communication between all company locations and all the stock points across the country with the use of MPLS VPN. SHREE- Information Technology

Successfully implemented Oracle E - business Suite, one of the advanced solution driven ERP systems in the industry. Shree won the “Silver CIO Award 2008” which is revered as the “OSCAR” of the Indian IT industry for the case study on “Implementation of Reverse Auction of Cement Transportation”. Launched integrated “RF-ID Smart Card” for governing vehicle movement First time CCR based Lime Stone Mining using “Shree Dynamine” Operator Independent Truck Dispatch System SHREE- Information Technology

Computer Based Tutorials, Pictures & Videos Circulars & HR information made available online Online IT Helpdesk, with User self service Discussion Forums & Interactive Surveys Online Comments & Feedback e-Library & Kiosks Shree Manthan Online Forums, portal, blogs for Knowledge sharing Knowledge Management

Purchasing Production Management HRMS Project Management Process Manufacturing Finance ( AP, AR, GL, CM ) Sales & Distribution/ Logistics Enterprise Assets Management {Self Service, HR, Payroll, Time and Labour} Standard ERP suite has been extensively customized & enhanced to incorporate SCL Business practices. ERP – Business Suite

Shree Profile SCL Performance - Financial Awards and Recognitions PRESENTATION SEQUENCE SCL Performance - Environment and Social SCL Performance - Operational SCL Performance – Unique Initiatives

31 Expediting Project Execution for Accelerated Payback Airlifted Coal Mill and Raw Mill for Unit VII from Germany Normally these heavyweight items are shipped. Shree opted the Air route thereby reducing project gestation period by 1.5 months Construction of Dummy Gear Box Erection of gearbox precedes various activities. Shree created dummy gearbox at addl. cost to ensure all other activities are over before actual gear box arrived. Tower crane for Pre-heater building Hiring of Tower crane by Contractor was taking time. We bought one tower crane and provided to contractor to ensure faster completion of Pre-heater building.

INITIATIVESRESULTS  Manufacture of Synthetic Gypsum – 1 st Indian Company to accomplish it  Replace Natural Gypsum  Conservation of Natural Resources  Implementation of Operators’ Independent Truck Dispatch System in Mining Operations  Reduction of Time required for allocation of vehicles  Improved efficiency of vehicles  Cost savings.  Successfully applied satellite image modeling and photogrammetry to mine surveying via ISRO – 1 st in India to conduct such study in mining.  Huge savings in working time  Savings in Manpower

INITIATIVESRESULTS  Unique Initiative of petcoke utilization in Cement and Power Plants for the first time in Indian cement industry – Achieved 100% petcoke utilization in both cement and power plants  Reduced Power & Fuel Cost - one of the lowest in Indian Cement Industry  Captive Thermal Power Plants with spare capacity  Reduced Cost  No threat of Power cuts  Sale of power by tapping higher merchant tariff

INITIATIVESRESULTS  Running two cement mills with one roller press  Savings in cost  Common silos for Raw mill by interconnecting silos  Higher production  No Mill stoppage even if one silo full.  Interconnection of Boilers with cement plants  Higher Production  Saving in Power Cost

INITIATIVESRESULTS  Installation of Fly ash collection and storage system at Thermal Power Plants at own cost  Assured Supply  Menace of disposal of Fly ash causing great harm to environment and land solved  Multiple Brand Strategy in Cement Marketing  Increasing Market Share  Faster Decision for Rapid Capacity augmentation  Reap the benefit of favourable market

INITIATIVESRESULTS  Waste Heat Recovery Projects – largest capacity in world cement industry excluding China  Power Generation Cost is one of the Lowest in Cement Industry  Environment Friendly  Less Investment  Optimal use of Boiler in Power Plant with additional Turbine  Inter-connected Power Transmission Line  Uninterrupted power to plants at Beawar & Ras  Facilitated Sale as one unit and Wheeling to Sister units

INITIATIVESRESULTS  Unique Online Competitive Bidding System  More committed and loyal Suppliers and Contractors  Better Management of fleet for transporters  More number of trips by the vehicles and thus much competitive rate for Shree Cement  Round the clock payment to transporters

INITIATIVESRESULTS  Bonus/Incentive for early completion  More committed and loyal suppliers and contractors  Timely / Early commissioning of Projects leading to accelerated payback  Saving in Budgeted Cost  Timely payment  Helping hand when in need through financial, man –power and infrastructure support

Unit VII and Unit VIII commissioned in World Record time against Industry average of 630 days Kiln Commissioning time over the years Shree – Masters in Project Execution

SCL has developed a highly skilled and experienced power plant execution team that not only commissions plants faster but stabilization is also much faster Power Plant Commissioning – ahead of benchmarks Shree – Speeding up execution.. cont E= Expected

SCL project cost is the lowest in industry One of the lowest project cost Shree – Economies in execution Innovative work practices applied in project execution Highly skilled and experienced project team Lower interest and other pre-operative cost Support to Vendors & Contractors – Partner in execution “Desire to better the past” instinct in project execution team

SHREE- Excellent Project Execution

Shree Profile SCL Performance - Financial Awards and Recognitions PRESENTATION SEQUENCE SCL Performance - Environment and Social SCL Performance - Operational SCL Performance – Unique Initiatives

MANAGEMENT SYSTEMS ISO-9001 Quality Management ISO – Environmental Management System OHSAS-18001–Occupational Health & Safety SA – Social Accountability *First Process & Cement manufacturing Industry in World to be awarded an Energy Management System Certification by British Standard Institute UK. *BS-EN – Energy Management System SHREE- Management Systems

SHREE- Global Participation First Indian Cement Company to join Cement Sustainability Initiatives of World Business Council for Sustainable Business Development (WBCSD) First Indian Cement Company to join Cement Sustainability Initiatives of World Business Council for Sustainable Business Development (WBCSD) Climate Protection Fuels and raw materials use Employee health and safety Emissions reduction Local impacts on land and communities Communications and progress reporting Concrete recycling

Member of Cement Sector Task force of Asia Pacific Partnership formed by Govt. of India, USA, China, Japan, Korea, Canada and Australia Member of Cement Sector Task force of Asia Pacific Partnership formed by Govt. of India, USA, China, Japan, Korea, Canada and Australia Global Reporting Initiative for improving sharing of information on Environment and Social issues Global Reporting Initiative for improving sharing of information on Environment and Social issues Endorsed the global round table Joint Statement on climate Change to discuss issues for shaping public policy on climate change. Endorsed the global round table Joint Statement on climate Change to discuss issues for shaping public policy on climate change. Global Participation

Participated in various international meetings and forums for Environment management. A few of these is given below: Participated in various international meetings and forums for Environment management. A few of these is given below:

CO 2 Saving (Ton/ Annum) Installed air dryer and controller in the compressor Unit-III 203 Replaced roller table liner in Coal Mill II with new one 1166 Installed VFD in 6 Dust collectors at Packing Plant 1054 Replaced old motors with energy efficient motors in Kiln I 1004 Optimized Belt Conveyor speed & capacity utilization, in Reclaimer I Energy Management Greening the Environment Strategies for Climate Security - Judicious Use is Wise Use

SHREE- First in Environment First Cement company in World to fetch Certified Emission Reductions (CER’s) on its Clean Development Mechanism project “Optimal Utilization of Clinker”. First Indian cement company to issue Corporate Sustainability Report following the highest level “A+” for reporting triple bottom line performance. Implemented Largest Waste Heat Power Plants capacity of 46 MW in World Cement Industry excluding China.

51 SHREE – Socially Responsive Generating Sustainable livelihood Community focused Healthcare Initiatives Education initiativesInfrastructure Development

52 Registration of SHREE RURAL FOUNDATION – platform to carry out welfare activities. Registration of SHREE RURAL FOUNDATION – platform to carry out welfare activities. Community Upliftment Efforts Aimed at institutionalizing welfare efforts from “Need based” to “Plan Based” Aimed at institutionalizing welfare efforts from “Need based” to “Plan Based” Regular meetings with Panchayat (Local Authority) to identify developmental needs & ways to implement. Regular meetings with Panchayat (Local Authority) to identify developmental needs & ways to implement.

53 Contributed Rs. One crore on the occassion of Rajasthan Foundation Day Contributed Rs. One crore on the occassion of Rajasthan Foundation Day Community Upliftment Efforts Contributed Rs. One Crore for setting up a Neurosurgical Centre at JLN Hospital, Ajmer Contributed Rs. One Crore for setting up a Neurosurgical Centre at JLN Hospital, Ajmer Contributed Rs.50 Lacs for reconstruction of Budha Pushkar (Religious site) Contributed Rs.50 Lacs for reconstruction of Budha Pushkar (Religious site) Contributed Rs. 25 Lacs for building of “Institute of Chartered Accountants of India” at Beawar. Contributed Rs. 25 Lacs for building of “Institute of Chartered Accountants of India” at Beawar.

54 Contributed Rs. 21 lacs for Kosi river Flood victims of Bihar Contributed Rs. 21 lacs for Kosi river Flood victims of Bihar Community Upliftment Efforts Supported relief operations for flood affected people of Barmer. Supported relief operations for flood affected people of Barmer. Development of various Road networks and other infrastructure for local community Development of various Road networks and other infrastructure for local community

One of India’s top 20 best employers Shree Family culture Participative management High happiness quotient Sustained Promotion policy No. of employees (31st March, 2010): SHREE – People friendly Company

Shree Profile SCL Performance - Financial Awards and Recognitions PRESENTATION SEQUENCE Performance - Environment and Social Performance - Operational Performance – Unique Initiatives

57 SHREE – An Award Winner Best Cost Management Practices - Awarded by ICWAI Corporate Excellence Award – Awarded by RCCI in all 4 categories. Energy Conservation Award - First prize for Energy Conservation at its mines by Indian Bureau of Mines National Safety Award – Awarded by Hon’ble President of India, Smt. Pratibha Patil. Greentech Environment Excellence Gold Award-2008 – for outstanding achievement in Environment Management practices in cement sector Golden Peacock Award – In recognition of Excellence in Combating Climate Change. SILVER CIO Award - Awarded by CIOL Data quest enterprise connect awards EDGE Award Awarded by Network Computing Magazine for "Top IT Implementations in India"

58 An Award Winner all the way SHREE – An Award Winner all the way  National Safety Award – Awarded by Hon’ble President of India Smt Pratibha Patil  National Awards for Energy Conservation – Awarded by Bureau of Energy Efficiency, Ministry of Power, GOI  “Certificate of Excellence” award by Employers Association of Rajasthan for best practices in CSR and Employer – Employee relations  CII ITC Sustainability Awards 2009 for strong commitment towards Sustainability  Best Quality Excellence Award for and Second Best Quality Excellence Award by National Council for Cement and Building Material (NCCBM).  “Golden Peacock Award 2009” for its contribution towards Climate change initiatives  Issuance of the world’s first process plant certification BS-EN by BSI.

59  Featured at 9th in top 10 Companies in India by Return on Net worth (%) basis  Ranked at 111 th in India’s most valuable private sector Companies in terms of market capitalisation  Featured at 5 th position in terms of market capitalization among cement companies in India SHREE – featuring in BT 500 list

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