1. EFU LIFE ASSURANCE LTD Corporate Sales Presentation

2. Our History 1932 1962 1972 1992 2014 Company Formed
Largest insurance company
Nationalization of life insurance
EFU Life - rebirth
Leading private sector life company

3. About EFU Life Leading private sector life insurance company
First Life Insurance company to have ISO 9001:2008 certification
Strongest Financial base in the private sector
Diversified Portfolio offering Best Value Products
Best performing investment funds
Largest agency Sales Force in the private sector
Caring Customer support services with dedicated help line
Prompt claim settlement
Providing coverage to more than 1 million lives

4. Performance of EFU Life
Gross Premium (PKR ‘000)
As at 30th June 2014
Rupees per thousand.

5. EFU Life’s Market Share (Private Sector)
35%

6. Total Shareholder’s Equity Funds under management
Financial Strength
Total Company Assets
PKR 67.2 Billion
Paid Up Capital
PKR 1 Billion
Total Shareholder’s Equity
PKR 2.8 Billion
Funds under management
PKR 59 Billion +

7. Financial Backing of the Largest Reinsurance Companies in the World

8. By JCR-VIS Credit Rating Company Limited
Quality & Strength
EFU Life is the only life insurance company in Pakistan to be
awarded the ISO 9001:2008 certification.
EFU Life is the first entity in the life insurance industry with an “Insurer Financial Strength” rating of;
AA (Outlook Stable)
By JCR-VIS Credit Rating Company Limited

9. Products Unit Linked Products Term Assurance Products
A Comprehensive and Innovative product range
Unit Linked Products
Child Financial Planning
Retirement Planning
Female Savings
Capital Accumulation
Term Assurance Products
Loan Protection
Critical Illness
Islamic Savings Products
Group Benefits Products
Providing insurance coverage to over 1,000,000 lives

10. Distribution Channels
Distribution Strategy
Individual Life
Retail savings and insurance products
Agency Sales Force
More than 3,400 individuals and 157branches
Bancassurance
14 bank partners
Group Benefits
Employer-employee groups
Bank customer groups
Marketing Team
Bancassurance

11. EFU Life’s Branch Network
Total Branches
157

12. EFU Life’s Bancassurance Partners

13. IT Infrastructure Product Illustration Software
Robust Life Insurance Administration system
Product Illustration Software
Remote access through VPN connectivity
Call Center: Client servicing and support
Upgraded Website: Client Portal, Online premium payments
SMS access for sales force
Mobiz II: two way communication via SMS shortcode 9898
IBM FileNet for paperless environment
Point of Sale system (successful launch in multiple banks)
Qlikview: Business Intelligence Tool
Algo Financial Modeler (formerly VIPitech from Towers Watson)

14. EFU Life Award& Accolades

15. 2015 Karachi Stock Exchange Top 25 Companies Award 2013
EFU Life Assurance based on a comprehensive criteria, which includes Dividend Payout, Capital Efficiency, profitability, Free Float of Shares, Transparency & Investors Regulation and Compliance with Listing and SECP regulations.

16. 2014 Best Corporate Report Award 2013’
Non Banking Financial Institutions Category by ICAP, and ICMAP for best presented best presented accounts, improvement in transparency, accountability, and governance.
Certificate of Merit’ by South Asian Federation of Accountants (SAFA)
Best Presented Accounts 2013 in the insurance sector, within
the South Asian countries.

17. 2014 Brand of the Year Award 2013’
Best Life Insurance Company by Brands Foundation, based on current years market standing and consumer preference.
Consumer Choice Award 2013’
Best Life Insurance Company in Pakistan for the 6th consecutive time from Consumer Association of Pakistan, for excellence in management practices and service quality.
Corporate Excellence Award’ by Institute of Cost & Management Accountants of Pakistan (ICMAP)
Company’s commitment to quality, maintenance of highest professional standards and the passion to achieve excellence in all spheres of its activity.

18. 2014 Certificate of Excellence’
Banks & Insurance category by Management Association of Pakistan for 6th consecutive time, for excellence in management practices.
CSR Business Excellence Award 2015
International CSR Summit by National Forum for Environment and Health (NFEH)

19. 2013 Winner of 29th Corporate Excellence Award 2012
5th consecutive year in the category of “Best Life Insurance Company of Pakistan "by Management Association of Pakistan.
EFU Life Annual Report ranked in Top 5 in the “Best Corporate Report(BCR) Award 2012”
Non Banking Financial Institutions category conferred by a joint committee of the Institute of Chartered Accounts of Pakistan(ICAP) and Institute of Cost & Management Accountants of Pakistan(ICMAP).
Nominated from Pakistan to compete for South Asian Federation of Accountants (SAFA)
Best Presented Accounts 2012 in the insurance sector.

20. 2013 Winner of “8th Consumers Choice Award 2012”
for the Best Life Insurance Company by Consumers Association of Pakistan.
Winner of ‘Leadership Excellence Award 2013
by ICMA Pakistan
Nominated for “Brand of the Year”
for Best Life Insurance Company of 2013 by Brands Foundation
Winner of “CSR Business Excellence Award 2012”
in the 5th International CSR Summit, organized by National Forum for Environment & Health (NFEH).

21. 2013 Winner of “Putting the Consumer First Award 2012”
Corporate Social Responsibility by Helpline Trust
Winner of Best CEO Award
Life Insurance sector conferred by a joint committee of KSE, LSE. ISE and FPCCI
Reaffirmed ISO 9001:2008 Certification
“Insurer Financial Strength”
rating upgraded to ‘AA’ (Outlook: Stable) by JCR-VIS Credit Rating Company Limited

22. 2013 28th Corporate Excellence Awards 2011
In the category of “Best Company of Pakistan” in the overall financial sector, by Management Association of Pakistan.
“Putting the Consumer First Award 2011”
Helpline Trust in the 6th National Conference.
6th Corporate Social Responsibility “National Excellence Award 2011”
Help International Welfare Trust and CSR Association of Pakistan.
The “Global CEO Excellence Award”
Global Media Links and Business Milestones for being the Best CEO in the category of Insurance Industry.

23. 2013 The”7th Consumers Choice Award 2011”
The Best Life Insurance Company by Consumers Association of Pakistan.
The “HR Excellence Award (Insurance Sector)”
Collaborative effort of The Global Media Links and Business Milestones.
Reaffirmed ISO 9001:2008 Certification
“Insurer Financial Strength”
Rating of AA- (Outlook: Stable) reaffirmed by JCR-VIS Credit Rating Company Limited

24. 2012 25th, 26th & 27th Corporate Excellence Award
Management Association of Pakistan
First National Achiever’s Award
The “Best Life Insurance Company” in the private sector
Consumers Choice Award
Best Life Insurance, 2008, 2009, 2010 and 2011 by Consumer Association of Pakistan
Corporate Social Responsibility Award
2007 & 2008,2009, 2010, 2011 by Helpline Trust
Only Life Insurance Company upgraded to ISO-9001:2008 Certification

25. 2012 4th,5th & 6th CSR National Excellence Award
2009, 2010 & 2011 by Help International Welfare Trust.
“Insurer Financial Strength”
Rating of AA- (Outlook: Stable) reaffirmed by JCR-VIS Credit Rating Company Limited
Brand of the Year Award 2010 by Brands Foundation
Global CEO Excellence Award 2011
The Global Media Links and Business Milestones

26. 2011 25th, 26th & 27th Corporate Excellence Award
Management Association of Pakistan
Among 25 Top Companies, 2007 by Karachi Stock Exchange
First National Achiever’s Award
The “Best Life Insurance Company” in the private sector
Consumers Choice Award
Best Life Insurance, 2008, 2009 and 2010 by Consumer Association
of Pakistan

27. 2011 Corporate Social Responsibility Award
2007 & 2008 by Helpline Trust
4th & 5th CSR National Excellence Award
2009 & 2010 by Help International Welfare Trust.
Only Life Insurance Company upgraded to ISO-9001:2008 Certification
The only entity in the life insurance industry with an “Insurer Financial Strength” rating – now upgraded to AA- (Outlook: Stable) by JCR-VIS Credit Rating Company Limited

28. 2010 25th & 26th Corporate Excellence Award
Management Association of Pakistan
Among 25 Top Companies, 2007 by Karachi Stock Exchange
First National Achiever’s Award
The “Best Life Insurance Company” in the private sector
Consumers Choice Award
Best Life Insurance, 2008 and 2009 by Consumer Association of Pakistan

29. 2010 Corporate Social Responsibility Award 2008 by Helpline Trust
4th CSR National Excellence Award 2009
Help International Welfare Trust.
Only Life Insurance Company upgraded to ISO-9001:2008 Certification
The only entity in the life insurance industry with an “Insurer Financial Strength” rating – now upgraded to AA- (Outlook: Stable) by JCR-VIS Credit Rating Company Limited

30. 2009 25th Corporate Excellence Award
Management Association of Pakistan
Among 25 Top Companies, 2007 by Karachi Stock Exchange
Corporate Social Responsibility Award 2008 by Helpline Trust
Consumers Choice Award
for Best Life Insurance, 2008 by Consumers Association of Pakistan

31. 2009 Only Life Insurance Company to have ISO-9001 Certification
The only entity in the life insurance industry with an “Insurer Financial Strength” rating – now upgraded to AA- (Outlook: Stable) by JCR-VIS Credit Rating Company Limited
Launch of extensive media campaign - TV, Radio, Print……. Zaroori Hai

32. Thank You!