I I Eli Keren Vice President of Sales and Marketing Miami Partner Conference, August 2011 Marketing

I I Agenda  New Image and concepts  Web Site and Partner Portal  Lead Generation and pipeline  Co-Op Fund and matching contributions  HyperUniversity  Quarterly promotions – Special promotions  Marcom 2

I I Logo  New Image  New depth  New vision  New concepts  But… keeping with tradition and legacy! 3 You may use only approved logo

I I 4 NEW COLLATERAL

I I Collateral – company overview – four sides 5

I I Collateral – HyperOffice solution two sides 6

I I Other Solutions – one side 7

I I Collateral inventory  Collateral available in small printed quantities  All soft copies are on the web (i.e. Partner Portal)  On each item there is special space for reseller logo  Translation to local language can be done by reseller (part of Co-Op fund) – needs final approval of Hypermedia  New items to follow for:  Products  Solutions  Success stories  Business cases  Reference sites 8

I I 9 NEW COLORS

I I New color Signifies:  Renewal  Innovation  Stands out from the pack  Unique  inquisitive 10

I I 11 WEB SITE AND PARTNER PORTAL

I I Our web site  Site is being redesigned  Partner Portal has been deployed  Support center has been deployed  Special promotions  HyperUniversity details, registration and schedule  Links to third party solutions  New contents and vision 12

I I Partner Portal  Marketing:  All collateral (brochures, Data Sheets, white papers, success stories, reference accounts,…)  Presentations  Solution briefs  Application notes  Comp analysis 13  Technical:  Product manuals and installation guides  Release notes  Technical video  Software releases  Sales:  Price List  Product wizard  Special promotions and offers Complete Depository for all reseller required information – access per partner Hypermedia Systems LTD. - Partner Lounge

I I Support center Hypermedia Systems LTD. - Support Center Hypermedia Systems LTD. - Support Center 14 Technical Support Center – Individual access Technical support:  Open a technical support case  Follow progress  History of closed cases  Warranty verification Knowledge base:  Known bugs  Known and solved problems  Technical videos  Software releases

I I 15 LEADS

I I Leads  We invest heavily in Google Ads  Leads are $$$$$ on the table – you need to pick it up!  We generate over 600 leads each month  “life is like a box of chocolates – you never know what your are going to get” Forrest Gump, 1994, so follow up!  Not all are quality leads – but all MUST be followed up  Update us – send us a monthly pipeline (excel format or any other)  Use the probability table to update  $150 coupon for every converted lead Per system over $2500 (to reseller) 16

I I Channel Partner Program 17

I I 18 CHANNEL PARTNER PROGRAM

I I Channel Partner Program 19

I I Co-Op Fund program 20 Trade showsMagazine ads campaignsPromotional items

I I 21 HYPER-UNIVERSITY

I I HyperUniversity  A web based program for knowledge transfer for:  HyperMedia reselling partners  Resellers of Hypermedia distributors  End customers  Consultants  Pre-set dates with published schedule on our web site  Short sessions for specific topics (up to 25 minutes)  Per time zones  First launch for HyperOffice in August

I I 23 MARCOM (MARKETING COMMUNICATIONS)

I I MARCOM  Press releases  Please send any publications you may have in local press  Let us know if you have any article you wish to post  Success stories  We need approved success stories  Gain end user consent – we will write and send for approval  We will post on our new web site  Channel list  Will post on our web site + Link to reseller  List of reference sites  Published  Not publish – for unofficial contact  Public Web  Facebook, LinkedIn 24

I I 25 THANK YOU